Report on Innovation and Enterprise Techniques for Idea Generation

This report examines the significance of innovation in both individual routines and organizational settings. It delves into various techniques for generating new ideas, such as brainstorming and structured ideation, emphasizing their role in fostering creativity and problem-solving. The report evaluates the effectiveness of these techniques, particularly highlighting structured ideation as a transformative tool for collaboration and innovation within enterprises. It references academic sources to support the discussion and provides a clear conclusion on the importance of innovation in achieving success in various fields. The report underscores the value of innovative thinking for career advancement and organizational transformation.

Innovation and
Enterprise

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Discussion...................................................................................................................................3
Evaluation...................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
Books and Journals:....................................................................................................................5

INTRODUCTION
Innovation refers to the introduction of new ideas by any person. Innovation is useful in each and
every field to achieve success(Chege and Wang, 2020). New and innovative ideas is necessary to
every individual either a student or an employee or management of any organisation. This report
contains a description about the role of innovation in daily routine of an individual and various
ways they can use it as a collective group or an organisation.
MAIN BODY
Discussion
As per the statement provided, various techniques which are used to generate innovative
ideas in individuals is a great way to boost the routine of the individual and generate new and
innovative thoughts in them(Du and et. al., 2020). It is essential for them to grow in their career.
No matter what they do in future they always will have new and innovative ideas for their
workplace. They help them to provide structured ideation in the organisation. It helps the
organisation in solving various problems as well as challenges faced by organisation. It also
helps the organisation to get more collaborative ideas for transformation of an enterprise.
According to the view point of Martin Luenendonk (2020) there are various techniques
which can be used by individuals to generate new ideas such as brainstorming, mind mapping,
storyboarding and many more. These ideas helps individual to grow the capabilities of their mind
and incresed capability helps them to grow in their future as they will be able to provide
structured ideation as n collective group or organisation.
According to the view point of Dennis Kardys (2020), ideation is a procedure of making
and communicating the prescriptive ideas to others in the organisation in order to transform the
structure of an organisation. The technique of brain storming and structured ideation prove as an
effective tool for solving problems and collaboration.
Evaluation
There are various methods of generation of new ideas such as attribute listening, brainstorming,
mind mapping, structured ideation and more more(Wang and Qi, 2020). As compare with other
techniques structured ideation is prove to be more transforming tool in the idea generation. When
it is compared with brainstorming which uses variety of techniques to evolve new thinking about
old subject matters and follows a mechanical phenomenon of immersion, incubation and insight

generation. It is ascertained that ideation brings the generative possibilities to life(Song, Wang
and Zhang, 2020). Brainstorming is a traditional method while structured ideation is a modern
methods fulfilling the drawbacks of brainstorming. Hence, the statement that, “As an individual
activity, idea generation techniques are a great way to shake up your routine and spark new
thoughts. As a collective or organisation, structured ideation can be transformative as a tool for
problem solving and collaboration.” is correct because the technique of idea generation is very
useful and one of the technique that I Structured ideation is an effective tool among all of them to
bring innovation in the organisation and prove to be an transformative tool in collaboration and
solving problems of organisation(Liu, 2020).
CONCLUSION
From all of the above discussion it is clear that various techniques used by individual to
generate more and more ideas in individual which is a good way to boost innovative ideas in
them. It is essential for them to grow in their carrier. When they work in an organisation their
ideas help them in bringing innovation and transformation in an organisation.

REFERENCES
Books and Journals:
Chege, S.M. and Wang, D., 2020. Information technology innovation and its impact on job
creation by SMEs in developing countries: an analysis of the literature
review. Technology Analysis & Strategic Management, 32(3), pp.256-271.
Du, J., Peng, S., Song, W. and Peng, J., 2020. RELATIONSHIP BETWEEN ENTERPRISE
TECHNOLOGICAL DIVERSIFICATION AND TECHNOLOGY INNOVATION
PERFORMANCE: MODERATING ROLE OF INTERNAL RESOURCES AND
EXTERNAL ENVIRONMENT DYNAMICS. Transformations in Business &
Economics, 19(2).
Wang, Z. and Qi, Z., 2020. Analysis of the influences of ICTs on enterprise innovation
performance in China. Managerial and Decision Economics.
Song, M., Wang, S. and Zhang, H., 2020. Could environmental regulation and R&D tax
incentives affect green product innovation?. Journal of Cleaner Production, 258,
p.120849.
Liu, H., 2020, July. University Enterprise Innovation Cooperation Platform Construction
Considering Computer Multi-dimensional Dynamic Innovation Mode. In Journal of
Physics: Conference Series (Vol. 1578, No. 1, p. 012056). IOP Publishing.