Innovation and Entrepreneurship: E-Bike Hire Shop Business Plan

This project presents a comprehensive business plan for an electric bike hire shop located in Southwold, Suffolk, England. The plan covers various aspects of the business, including an executive summary, a detailed start-up business idea focusing on e-bike rentals and sales, and an in-depth industry profile. It outlines the business model, highlighting points of differentiation, potential challenges, and target customers. The plan also includes a marketing strategy, a competitor analysis, and considerations for intellectual property. The business aims to provide electric bikes for rent, retail new bikes, and offer repair and maintenance services, targeting tourists, local residents, cyclist clubs, and corporate executives. The project emphasizes the innovative nature of the business, its commitment to environmental sustainability, and its goal to become a leading e-bike provider. The business plan also addresses the competitive landscape and proposes strategies to attract and retain customers, making it a valuable resource for anyone interested in starting an e-bike rental business.

Innovation and
entrepreneurship

Table of Contents
Introduction......................................................................................................................................3
Executive summary.....................................................................................................................3
Start-Up Business Idea (Product / Service).................................................................................3
Industry profile............................................................................................................................5
The business model ....................................................................................................................5
Point of differentiation................................................................................................................6
Challenges to the business idea- ................................................................................................6
Prospective Customers- ..............................................................................................................6
Business marketing plan- ...........................................................................................................7
Competitor analysis- ..................................................................................................................8
Intellectual Property- ..................................................................................................................8
Appendix- ...................................................................................................................................8

Introduction
Innovation refers to a creative idea or something new in the existence of the old technology is
known as innovation. It is a process of translating an idea and innovation or invention into
products and services which creates value to the existence which consumers will pay. In order to
satisfy the needs of the customers innovation results something when ideas are applied.
Entrepreneurship is a process of designing launching and running a new business with an idea
and hope to become successful in the particular sector, to develop, organize and manage a
business venture with risk to make higher profits. Entrepreneurship is a willingness and hope to
develop a business idea and take risk against the odds and setting something new in the existence
and manage a business venture with any kind of risk to make a business profit and also with
then intention to serve society.
Executive summary
Electric bike hire shop is a registered electric bike hire shop that will be located in the
street in the beach of Southwold, Suffolk, England. We came with idea of giving bikes on lease
that facility which will big enough to fit in to the design of electric bike hire shop,we invented
this shop in the Southwold, Suffolk, England one the busiest and among the largest beach of the
England. Electric bike hire shop, our core services will be hiring electric bikes to customers, but
we will also be involved in retailing new bikes like, we have different types of bikes like electric
bike, bikes for mountains which is called as mountain bikes, simple road bikes, dirt bikes, and
other types of bikes and we also have bikes parts whatever parts is missing can be found out at
our shops and we purchase these parts from the leading parts company who makes different parts
for various kinds of vehicles and bikes in the automobile sector. Electric hire bike also ensure the
customer are given first class treatment whenever they visit our shop so here we also provide the
customer relationship management (CRM) software to know the customers preferences and what are
the requirement they want from to change. We are also aware of over competitors who also have hire
bikes but they have bike dealership which runs on petrol. We are very much aware of our
responsibility regarding to our business. Our main as an enterprise we want to save the planet from
pollution and we care our customers as well.
Start-Up Business Idea (Product / Service)
we provide bikes, E- bikes electronic bikes which came out as an start-up on the busiest
beach of Southwold, Suffolk, England which gives tourist and others residents to have fun

around the save planet motive. We provide wide range to customers to make profits, which is
why our organization provide and make sure the availability of wide range in electric bikes at the
beach from top united kingdom's brands and other countries of the world. We areas in the
industry of electric bikes to make profits and want to become leading brand in the market and
main motive of our company is to educate them for the less pollution. Our products and services
are as follows
1. Electric bike rental services
2. Retailing new bikes (Electric Bikes, Mountain bikes, Road bikes, Hybrid/cross bikes and
other bikes), bike parts and accessories
3. we are Providing electric bikes and general bike repair and maintenance services also
Our vision- is to become successful with our innovative idea and to sustain in the market with
effective productivity and profits as in this business we want to become the leading firm in the
London and as in the world as well. Our main vision is to educate people to use E- bikes and to
educated them about the pollution in the environment.
Our mission- is to make our company to being the biggest and top seller in the market and stand
with the front of the top leaders in the market. We want to became the best brand to provide the
best affordable price of E-bikes in the England and in the united kingdom.
Our structure- we will make sure that structure we use is the best in any possible way of the
organization. Our intention is to start an electric bike hire shop business in the Southwold,
Suffolk, England and in the key cities of the London as well to grow and develop among the top
leading brands.
Our product is an innovation from the automobile sector so we created the E bikes which is
innovative product for the users and business into electric bike are categorized . According to the
market condition we developed the plan and innovate E bikes which is called as electric bikes are
those bikes which runs without petrol and diesel which only runs with the help of battery which
had a powerful battery and it runs on the small motors and it is rechargeable with an efficient
battery life of e bikes our company named as them e- bikes. Our e- bikes has a safe and pollution
free equipment. E-bikes can charge typically takes between two and a half to six hours, which
depends on the manufacturing and battery life and capacity of battery. With a good battery
efficiency we came up with e bikes named as because its battery is rechargeable and rehanged at
any time that is why we named as e- bikes. Electric bike hire shop is a registered electric bike

hire shop that will be located in the busiest street in the beach of Southwold, Suffolk, England,
We choose this industry as because as this industry is growing as in the purpose of revenue
generation, electric bike is growing industry and the main objective of E- bikes is to save planet
as an entrepreneur always think first about society so this e bikes are for the less pollution. This
industry of E bikes have employees over 84,282 successfully helping this industry(Mazzarol &
Reboud 2017). The growth rate of this industry is in between 2011 and 2016 is 3.1% annual rate
of return.
Industry profile
Industry profile electronic bikes is in the automobile industry. Where are most effective
opportunity come forward for the startups ideas as well.
The business model
Our marketing and sales strategy is different from others we use this to our business
mode. This model before choosing this location Southwold, Suffolk beach we study the market
and market survey to know our customers and feasible study the market so we can penetrate into
the market to become the first choice of the customers and to become the favorite choice of the
localities of the beach. We also have detailed data and figures which show the data that we can
or we are able to utilize to structure our business to attract the customers. We also hired the
experts who have good knowledge of the market and about the industry of electric bikes market
and shop line business to help us in making of the marketing strategy that will help us to achieve
our goals of winning the larger percentage in the market. We want to introduce our enterprise as
in the grand party style just to attract more peoples from the city. Position of our signage and flex
banners all around the beach to attract more people. Engage direct marketing and sales. We also
suggest the word of mouth with our marketing team. E- bikes also demanded higher than other
because they have spare parts and selective accessories because they are hard to fing in the
country and marketing team noticed about that.
Point of differentiation-
At this location we do have competitors at this location, at the beach. We also did close
study on our competitors and we found out that they have different plus points and negative
points from our idea. Where we can takeover the and gain more customer from the
market(Maritz and Donovan 2015). At the beach side that is our location we have high edged
competition and in the market which became more intense and it is last from ten long years. we

have to be more creative and innovative and has to come up with the new legit ideas which can
help our enterprises to be more creative and more proactive as market and customer did not
behave like our requirement. We are ready and aware of all types of competition. we are always
prepared to compete the with other leading E- bikes hire purchase. We are located in the largest
and busiest beach in location Southwold, Suffolk beach, England (Dino 2015). We can also
ensure our customers that we have all type of E-bikes in our stores for them with wide range of
variety in it and we also have spare parts of bike from the leading manufacturing company are
available in our stores at every time. Our employees will take care of all the welfare package of
all time. We set our goals and achieve all our aims and objectives. We give our employees good
working conditions for the employees and to achieve their own individuals goals and give them
opportunity to make growth of there efforts.
Challenges to the business idea-
Every idea by an entrepreneur has to face some challenges which restrict the enterprises to
develop. Just like others we also have to face such challenges in the business as an innovative idea
and new market and new establishment our may be shorter that will be challenge for the hire bikes
enterprises (Dino 2015). As in the economy failure in the country, we also face the economy
downturn. Another challenge that occurs that our arrival of new E-bikes hire shop and the dealership
and repair shop that is in the rent basis. We have to face the safety and security of customer while
they are using our bikes and we also have to face the government policies which may also pose threat
to the enterprises.
Prospective Customers-
we have product, price, place and promotion in our respective enterprises which have
different position in the market of England and alongside of our location. We hire the E-bikes to the
customers as our target business plan product of our shows. some specialty which is our product of
hire purchase bike services with E- bikes is special in product line. Place we share alongside of best
and busiest beach all over England and this beach is most famous beach in the area which gives more
productivity. our motion have different techniques as we target customers as in the business we will
run as an enterprise thave wide and large customer ratio in the market and customer we targeted as in
the groups and individuals also like the households from the nearby area which came for the morning
exercise so we provide them bikes normal bike which can help them to be fit. Cyclist clubs are our
main target as they use cyclist it is very hard for any club to take of there cycles so we are here to
provide them cycles on easy terms and conditions. Co prorate executive will be the new target for our

enterprises (Cécora 2019). Sportsman and sportswoman are the best customers to approach in the
market as they like to be fit and following there games this is the best place to start exercise with the
cycling. Tourist are the most important customers as they came far from their home just to do
something new.
Business marketing plan-
Marketing plan is the most important plan to advertise and get over business to our customer
and let them know that who are we and what is the new in our business. we are opening and sharing
our outlets in among the public at our location we find enormous amount of new customers who
seems interested and that is why we are deliberately wanted to build our product as a brand in the
market and before venturing out. We use different marketing strategy and advertisements are as
follows-
 Advertisements in TV. And newspapers and all around the enterprise area, on billboards a
swell.
 Loyal customers plans with the rewards to our regular customers.
 Engage the direct marketing and sales
 Welcome our potential customers
 List business products on special templates with different and attractive colors.
 These days internet is the most common and attractive way to marketing the products and
services of the enterprises so the internet and social media platforms like YouTube,
Instagram, Facebook, Twitter, and other platforms to promote and marketing of our
business.
 Advertise our electric bikes, official E-bikes and others and also ensure that our staff
wear our staff uniform.
 Marketing through from our official websites which helps our enterprises to grow.(Maritz
and Donovan 2015)
Competitor analysis-
According to our market survey we have lots of competitors around us and they and some
out of them doing good in the business and some have struggled as they are using different
marketing strategy in there enterprises which took there lot of market by others but as in best
and tough competitors they three are doing good business in the market karbon kinetics limited
(kkl) (u.k.), a2b electric bikes (u.k) and easy motion usa (california)(Whittington 2018).

Sources of Funding- there are few sources to start E- bikes hire bikes business as we have
venture capital and personal investment and bank loans and government aid also provide to the
start-ups which government see as a good start-up so as a government see our idea will grow and
will flourish in the futDino (2015)ure with easy terms and conditions. And the second is personal
investment before government investment in our start-up we introduce our own personal fund to
the business to ensure government that we have that ability to grow in the market.
Intellectual Property-
As our idea is normal but the E bikes as at beach sites and with that mechanic help and
tools and parts provider with this different (Mazzarol & Reboud (2017) the idea our company
use the patent intellectual approach. This approach will ensure that our features in the E-bikes
business as an entrepreneur is different as our beach idea business start-up and the way we use
our business and E-bikes with a motive for less pollution and fit, healthy approach a new idea
which has to be patent.
Appendix-
We have some additional information like funds by the government involvement and
these funds is given by UK government. we enter in this competition to ask government for aid.
where government review our whole idea and this is reviewed by experts and then they announce
the best out of the others where we get the funds for our enterprises.
References
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