Innovation and Entrepreneurship Assignment: Analysis and Discussion

This assignment solution explores the concepts of innovation and entrepreneurship, focusing on how businesses can adapt to changing environments and consumer trends. It analyzes the importance of generating new ideas through various methods, including online interactions, employee input, and customer feedback, highlighting the significance of ideation and brainstorming. The solution also addresses the impact of the Covid-19 pandemic, proposing innovative business opportunities such as customized masks and food delivery services. Furthermore, the assignment discusses the transition to online learning, emphasizing the need for structured schedules, professor presence, and increased assignments to maintain student engagement. The assignment concludes with the student's reflection on the course's relevance and their intention to apply innovation and brainstorming techniques to solve societal problems.

Running head: INNOVATION AND ENTREPRENEURSHIP 1
INNOVATION AND ENTREPRENEURSHIP
Name of Student
Institution Affiliation

INNOVATION AND ENTREPRENEURSHIP 1
INNOVATION AND ENTREPRENEURSHIP
Question 3
With the changing environment and changing consumer trends, businesses and
organization are bound to constantly keep looking out for new opportunities. This does not only
help them satisfy consumer needs but also helps them to remain competitive. New opportunities
for businesses may be created through the generation of new ideas. New business ideas may be
created through online interactions with the entrepreneurship community, getting in touch with
new people or conducting a market research 9Mumford, Hester & Robledo, 2012). New ideas
may also be gathered form employees especially those working on the development of services
and products. This constitutes internal ideation. They may also be gathered from the existing
pool of customers who have a deep understanding of organizations goods and services. The use
of customers may be termed as external ideation (Brix, 2012). With these ideas, new
opportunities can then be developed.
With the ravaging effects of Covid-19, a tapping into the manufacturing of customized
masks for health workers and the young generation is a unique opportunity that may produce
high returns. These masks will have various imaginative designs and gratifying images. The
uniqueness of the opportunity is based on the fact that it will make them more attractive and
encourage more people to have masks on.
The hospitality industry has been hit hard by the covid-19 crisis and will continue to
suffer for an extended period of time. However, these restaurants can tap into the delivery of
food both raw and cooked to an increasing population stuck within their homes.
Question 4

INNOVATION AND ENTREPRENEURSHIP 1
The current pandemic calls all us into action to utilize our creative and innovative
abilities to cope through. Part of these measures has been a shift towards online medium of
learning. I believe that the course can be best implemented if we set aside adequate number of
hours every week equal or more those set aside for face to face interactions. In addition, I also
believe that the professor’s presence in every lesson could enhance the understanding of a large
number of students and provide an opportunity to them to ask questions and seek clarifications
where appropriate.
Most importantly, I believe most of us are not used to staying home for extended
durations. Some of us may be tempted to watch movies or play games all day throughout the
week which might hamper our ability to focus on personal studies. I therefore believe that giving
us more assignments will help us to keep studying away from school. I would definitely take the
course the course because of its high relevance to the contemporary world. I loved learning about
the role of innovation in the competitiveness of organizations as well as how I can use
brainstorming to come up with new ideas. Moving into the future, i will make use of ideation and
brainstorming to create solutions to some of the major problems affecting the society.
References
Brix, J. (2012). Individual learning, ideation and innovation management–discussion paper seen from
innovation management practices. International Journal of Quality and Innovation, 2(1), 37-43.

INNOVATION AND ENTREPRENEURSHIP 1
Mumford, M. D., Hester, K. S., & Robledo, I. C. (2012). Creativity in organizations: Importance and
approaches. In Handbook of organizational creativity (pp. 3-16). Academic Press.