A Comprehensive Report on Innovation, Commercialization for F-drones

This report provides a comprehensive analysis of innovation and commercialization strategies, focusing on the case of F-drones. It begins by defining innovation and differentiating it from invention, highlighting their importance to organizations. The report then explores how organizational vision, leadership, culture, and teamwork shape innovation and commercialization. It explains the 4Ps of innovation and the innovation funnel, along with frugal innovation and its applications. The second part of the report delves into the commercial funnel and the application of New Product Development (NPD) for commercialization, building an innovation business case, and evaluating tools for knowledge and intellectual property protection. The report provides examples and frameworks to understand the practical aspects of innovation management within a business context.

Table of Contents
Introduction.................................................................................................................................. 2
Part 1........................................................................................................................................... 3
Explain innovation and determine its importance to organisations in comparison with
invention................................................................................................................................... 3
Explain how organisational vision, leadership, culture and teamwork can shape innovation
and commercialisation.............................................................................................................. 5
Explain the 4Ps of innovation and explain the use of the innovation funnel to examine and
shape innovative ideas.............................................................................................................6
Explain developments in frugal innovation and provide examples of how it is used in an
organisational context..............................................................................................................8
Part 2......................................................................................................................................... 10
Explain the importance of the commercial funnel and the application of New Product
Development (NPD) processing for commercialisation of innovation.....................................10
Build an Innovation Business Case for an organisation, including ways to access funding....12
Evaluate the different tools that organisations can use to develop, retain and protect
knowledge and intellectual property.......................................................................................13
Conclusion................................................................................................................................. 16
References................................................................................................................................ 17

Introduction
Organisations in the present era began to be more focused on the advancement and innovation
according to the market changes or technology changes as the top interest, therefore focusing
on the study is to demonstrate the effect of invention and its importance to the workforce or the
management who works for the development of ideas for F-drones. F-drones is also considered
as a substantial organisation and have further guided in improving both innovation and
commercialisation. There's still information collected in the context of 4Ps innovation,
commercial funnel, innovation funnel, frugal innovation, and together with the requisite
resources for obtaining and sustaining an intellectual property.

Part 1
Explain innovation and determine its importance to organisations in comparison with invention.
Innovation
Innovation is a concept that has become a tangible asset for today's organisation's as there are
rapid changes or growth in infrastructure or technologies which makes the competition to the
next level. It can be service, system, or marketing strategy changes for an organisation, or a mix
that triggered on the industry and creates new advantages and development for the
organisation (Williams, 2006). Innovation is as much as an increase from what is common and
using resources that exist within the organization, even if they are diverse, or are increased by
new initiatives. F-drones aim to transport packages or items for long-haul drone ships, which are
highly capable of handling heavier weight, as a revolutionary concept (Sinha, 2008). This
revolutionary concept puts F-drones in the competitive environment where most drone
production firms focus.
Differences between innovation and invention
Innovation Invention
Meaning
Innovation means the
creation to a current goods
and services with innovative
ideas. In other words, the
innovation uses a plan to
build it successful with its
consumers in a special
manner (Sinha, 2008). F-
drones current product line is
something innovative as
shipping the products with
drones is an innovative idea
(Williams, 2006).
Invention concerns the
creation of everything totally
different and unique. The
invention of such drones by
F-drones which can carry or
life heavy items can be
considered as invention
(Baudry, 2017).
Skills required A variety of strategy,
technological, and market
Anyone who possesses
technological expertise

research skills are very
important for innovation. F-
drones needs to survey the
marketplace if there are any
new inventions made in the
field of technology that can
be used to build a new
techno drone for the industry
(Baudry, 2017).
creates an invention. F-
drones can hire expertise in
the technical field who can
help F-drones in building new
products with high technical
advancement (Sinha, 2008).
Involves
Innovation is a combination
of product categories,
services provided by different
organisations. F-drones may
have different product lines
which are required for the
production of a drone, for
example some drones have
different type of camera
(ROE, 2020). So the
production line of F-drones
involve different category of
line to bring innovative
outputs.
A particular item, facility, or
system includes an invention.
F-drone’s technical
management or technicians
can help in the upgradation of
the existing product that is
already owned by the
organisation (Arreola Risa
and Keys, 2013).
Carried out by A businessman who
establishes anything about a
business unit carries out
innovation (O'Sullivan and
Dooley, 2009). F-drones
owner needs to keep a
knowledge on what needs to
be the aim or objective of the
business, which will lead to
profitability and growth.
An invention is conducted
around by a researcher who
has such a unique initiative.
In every organisation there is
R&D department which
includes all the high
technicians or developers,
who are responsible for
development of products. F-
drones needs to keep high
skilled employees in R&D

department of the
organisation (ROE, 2020).
Brought about by
Innovation occurs when any
kind of a particular good or
service is recognized, or an
adjustment in an established
product is defined. F-drones
development management
needs to describe about the
new or existing product with
details (Williams, 2006).
The invention takes place
when an expert believes in
product development and
market idea. F-drones expert
developers must believe in
the product that is developed
for market (O'Sullivan and
Dooley, 2009).
Table 1 - Differences between innovation and invention (Parker, 2010)
Explain how organisational vision, leadership, culture and teamwork can shape innovation and
commercialisation.
Commercialisation deals with economic advantages while implementing new technologies with
in business market. They are involved with payroll, procurement, sales and marketing
(O'Sullivan and Dooley, 2009). Commercialisation enables the organisation in dealing with
advertising identity and planning. In terms of vision, leadership, culture, and teamwork also
considering F-drones for an explanation of these terms, the following are discussed below:
Vision
F-drones' vision is to take a competitive edge of the market for opportunists who might be
planning to run the venture. The intention to specialise in skills is being identified in terms of
profitability as proof of the future strategy of great prestige (Williams, 2006). In relation, F-drone
hopes are to provide the professionals the ability to conduct their respective businesses.
Leadership
The approach of leadership is followed by the F-drones' management leaders. When leadership
effectively reacts to employee duties an organisation can run in a team competition. However,
throughout the scenario of F-drones, the company is also searching for intelligent, innovative,
and energetic people who are thinking and working beyond the enclosure. This would help the
enterprise to encourage other people with them in the organisation (ROE, 2020).

Culture
Multiple businesses with diverse cultures, such as an organic beverage business in which they
have healthier foods for the consumers (Arreola Risa and Keys, 2013). The Company wants
under what way the target market will be innovative or in what measures it could impact the
promotions. In an attempt to promote the customers, the employee who works within the
organisation is well qualified and experienced to collaborate with satisfied employees (Parker,
2010). The culture of F-drones is more about interacting including a welcoming smile,
a gentle attire and the employees seem to be able to engage with others.
Teamwork
Teamwork improves the organisation's performance and increases its sustainability. Teamwork
contributes to the development and commercialisation of a good or service that is growing.
Teamwork introduces new ideas and perhaps more people are involved in innovation (Arreola
Risa and Keys, 2013). F-drone HR department aims to better the teamwork skills of different
department groups by having a plan or solution to make them interact with each other daily.
Tasks assigned to a group can include the need to help another group in separate departments,
form a partnership and coordination between them, and make them more successful (Williams,
2006).
Explain the 4Ps of innovation and explain the use of the innovation funnel to examine and
shape innovative ideas.
Innovation funnel
The innovation funnel is a structure that suggests that everything is possible to monitor the large
number of new concepts and inventions for competitiveness (Manus, 2012). Sometimes
referred to as the funnel managerial system several firms use common information to evaluate
certain proposals that must be feasible and what's not.
Innovation management is also a multifactorial process, representing any part of the company
under which it is assigned (Baudry, 2017). In comparison to the discussion, the innovation 4Ps
take into account the following considerations:

Figure 1 – 4P’s of innovation (Williams, 2006)
Product
This demonstrates whether businesses can produce the goods better utilising strategies of
creativity. The competitiveness of the market in general of creativity is developed and
introduced by increasing good or service (ROE, 2020). In contrast, the F-drone organisation
plans to introduce several offerings in order to supply consumers with premium services
including the financial assets that somehow the organisation is considered to offer services.
Process
Production of product availability, procedure upon interacting with product innovation; hiring the
right individuals is mostly concerned about sustainability (Blackstone and Christian, 2010). So
all interventions for material creativity are also integrated into the phase. In the context of F-
drones, the creativity of the method may be considered to the adaptation of automation who
prefer to operate with total independence (Manus, 2012).
Position
It defines how often the company, most elements also including staff, policy makers,
consumers, defines the goods next to the consumer (Parker, 2010). The core area of the
4Ps of
innovation
Product
Process
Position
Paradigm

invention sector is this. In F-drones, the place's innovation also interacts more with business's
advertisements through banners and Ad campaigns. This tends to guide the business with far
less duration to much more future markets (Cooper and Edgett, 2007).
Paradigm
Using innovation to change the way organisational techniques should be used. The paradigm
sets what the organizations intend to do in terms of changes or advances in any emerging
technologies. And in the scenario of F-drones, the based measurement mostly on investment
challenges posed most to the professionals rather than any other proprietor of the company
(Cronin, 2012).
Explain developments in frugal innovation and provide examples of how it is used in an
organisational context.
Frugal innovation
Frugal innovations are designed to rapidly converted, simple and cost-effective strategies.
Frugal innovation initiatives focus on the identification of demands and inefficiencies, primarily
for underserved areas of societies Frugal visionaries, for example, may indeed be individuals or
community groups who are engaged in emerging technology to overcome the particular urgent
problems, NGOs and small companies who establish frugal inventions such as immigrant
systems or private firms (YUN, 2018).
In the case of F-drones, the standard of the resources consumed allows consumer
specifications to be specified (Williams, 2006). Measurement also explores the approaches
used to make resources available to the business partners. The production expense, which
refers to the flexibility syntax detailing by the business for its prospective consumers, is yet
another factor identified The sale of service inside the community, for example, lets the
enterprise improve the technical approach of professionals. And from the other side, flexibility
represents the committed support that every organisation provides for its professionals. Such
concerning productivity, maintaining, production costs, and scale-up F-drones' operations
(Parker, 2010). The economic benefits always put a cap on the sale of F-drones to all of the
other operations relative to dispute. The business often believes that when the buyer comes
forward, the task is given to individual investors therefore continues. As such, when

understanding several of the aspects of frugal innovation, the organisation thus wants to
eliminate uncertainties in the selling of services to experts.

Part 2
Explain the importance of the commercial funnel and the application of New Product
Development (NPD) processing for commercialisation of innovation.
Commercial funnel
A commercial funnel is a market research instrument whereby the businesses identify, classify,
and grow their business to consumers. From understanding to the accumulation phase, the
customer's experience is subdivided. That's a sequential way of bringing clients and attempting
to convince individuals to cover organisation's cost. (YUN, 2018)
New product development
New product development is perhaps the practice of bringing a creative idea. Organisations will
also need to engage through this phase due to various improvements in consumer behavior,
rising competition, and technological innovations, or to expand on a unique start (YUN, 2018).
Creative enterprises concentrate in understanding what the market wants are, implementing
business upgrades, and developing emerging solutions which meet or exceed the expectation
of the customers (Cronin, 2012).
Importance of the application of commercial funnel and new product development for
commericalisation
Commercial funnel New product development
For organisation to identify which promotional
activities or business plans are necessary to
help them achieve success as an enterprise,
the commercial funnel is necessary. Many
advertisers tend to concentrate on consumers
that are in the commercial funnel's target
audience (ROE, 2020). F-drones may use
overview websites or specialist superstores,
for example.
Today's industry is far more diverse relative to
the previous era; it keeps evolving due to the
extremely diverse variety of consumer
requirements. Resulting in enhanced living
standards, globally-connected markets,
competitive pressures, and the availability of
several alternative products have presented
tremendous troubles in today's business world
(Cronin, 2012). To bring a stronger and thus
more innovative type of product, all possible

competitors and product offerings must be
identified by F-drones.
The way businesses identify products,
generate content, or customer experiences
also impacts how a company can drive itself
forward through the selling process (Doyle,
2013). When F-drones can understand the
commercial funneling component of a client, it
can encourage the organization to easily
change the protocol style, produce mostly well
information, or have compelling offers that
would allow the organisation to ideally attract
the requirements.
Due to ongoing technological development
and progress, new manufacturing strategies
can be adopted. Traditional technologies and
manufacturing processes are being updated
with new technologies. An organization
spends a substantial sum of money on
R&D to develop (ROE, 2020). To counter
technological changes, F-drone should
therefore focus on a new product range for an
effectively particular market.
For some venture capitalists, the failure of the
strategy is perhaps the most key problem
(Doyle, 2013). They might well have amazing
ideas, but they fail to incorporate those, such
that the selling of long-established
frameworks is not accessible. To completely
appreciate how far the commercial funnel
works, F-drones need to gain a competitive
advantage on the market in a certain sector.
The innovative business adopts the latest
goods production to create credibility and trust
as a competitive invention. The organization
needs to reassure the industry that it aims
hard to overcome the standards of buyers. As
such, F-drones will need to introduce new,
trustworthy goods and therefore can quickly
draw buyers (Parker, 2010).
Identifying the commercial funnel, there will
always be improved information from the
organisation upon where methodologies can
make a difference highest growth. Sometimes
because of cost, it is found whether
prospective buyers in the selection segment
prefer to buy a certain commodity. By
recognizing the checkpoints which push
companies to appropriately find the target
outcomes, F-drones can effectively adjust
accordingly (ROE, 2020).
New technologies are aimed at reducing
market changes in the different seasons or
short-term industry segments. By introducing
new products, a company can fulfill its
consumers' seasonal expectations on the
marketplace. The corresponding products are
pleasing to F-drones consumers in any period
contributing to a more responsive F-drones
segment (Rekola and Haapio, 2009).

Table 2 – Importance of the application of commercial funnel and new product development
(Sinha, 2008)
Build an Innovation Business Case for an organisation, including ways to access funding
The F-drone’s diversification marketing allows professionals to successfully and efficiently
manage their respective companies (Baudry, 2017). With the most creative projects, the
business is indeed an existing organisation. The company offers the professionals with
workplace resources such that the company achieves a strategic edge. Technology and it's
potential to offer market growth with dealing with financial sustainability in the daily operating
operation (Parker, 2010). The corporation should then take some new concepts and including
current strategic practices into account to remain in the increasingly competitive industry. The
organization must have the purpose to provide its customers with high-quality drones which is
the focus of the business in the drone segment (Sinha, 2008). Similarly, the introduction of the
completely redesigned drone design, which could be supplied by the open ocean and remote
locations, will enable the company to attain profitability and become the most creative company
in this field. However, the company needs to carry on additional technological innovation
activities to achieve consumer and competition benefits in the market. Therefore, F-drones need
to develop their manpower such that creativity in market practice can be adopted by the
company. F-drone must concentrate on the advanced understanding and productivity in this
field (Doyle, 2013). Furthermore, the firm gives all the assistance that extends only to staff
working in the organisation and developing new ideas. Professional development would be
some of the creative concepts for the organisation. To provide associates with successful
administrative support results, the organisation should give more importance in this sector of
organisation (Rekola and Haapio, 2009). Consequently, by applying additional innovative
technologies, the business concerned can concentrate further on funding and capital
expenditure options. The reason is that, although the R&D industry requires a lot to invest,
innovation will not be capable of bringing through everyday work activities without money. As
innovation requires time, knowledge and money for come out with one unique idea for the
business, accordingly the idea that is generated or planned can lead to much more profitability
and the invested money comes back in return. F-drones would also encourage other people to
get all the development chances of the business (Sinha, 2008). The organisation could stand to
gain from some principles of financial development. By using this money, the company will be
able to build a financial model. The investor would therefore gain from the profitability of any
investment.