Innovation and Entrepreneurship in Healthcare: Dr. Thom's Application

This report analyzes Dr. Thom, an online healthcare application designed to address the specific needs of the Muslim community in London. The report begins by evaluating Dr. Thom as an innovation, discussing its characteristics based on Bessant & Tidd's four types of innovation (product, process, position, and paradigm) and assessing its radical nature. It also examines the application of Rogers' model of diffusion, including perceived relative advantage, observability, complexity, trialability, and compatibility. The second part of the report focuses on entrepreneurship in relation to delivering Dr. Thom, exploring entrepreneurial goals, opportunity recognition, resource acquisition, venture development, and value creation within the context of the Muslim community. It considers market pull innovation and the 5 stages of the diffusion process, and how it addresses the needs of the community. The report considers market pull innovation and the 5 stages of the diffusion process to persuade the target market to use the app. The analysis is grounded in the context of Anglia Ruskin University, with references to relevant literature.

Innovation and Entrepreneurship IN HEALTHCARE
DR THOM
NOVEMBER 16, 2017
311813/414918
ANGLIA RUSKIN UNIVERSITY

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Contents
No table of contents entries found.

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INTRODUCTION
TASK 1
Discuss and evaluate characteristics of Dr Thom as an innovation.
Innovation is a process that change into ideas and development into good or
services which can generates standard for what consumer’s need. The innovation
includes cautious application of material, thoughts and creativity in originating better
or changed ethics from resources, it also involves all developments by innovative
concepts that can created and transformed into beneficial products. In organisation
innovation are frequently outcomes after concepts are functional by organisation
instruction to additional satisfy the necessity and expectations of the customers.
Here is a demonstration on how to be applying Bessant &Tidd (2017) four types of
definition on innovation changes and there are product, process, position and
paradigm. Bessant &Tidd (2017) also define the two types of method on innovation
which can indicate whether it’s an incremental or radical.
Product: NHS is providing services to patient in need for the treatment for sexual
transmitted, or any other women’s or men’s health issues but due to religions
strictness some Muslim community avoid going to the doctors in case they ask them
to remove clothes which there are not comfortable in. By launching Dr Thom online
app can make them or other patient feel more confident and open about their health
condition, in this online app where patient can receive online consultation from
doctors but without seeing them face to face. They do not have to worry about
phoning and booking appointments as this app can allow them to receive fast
services within few hours. Dr Thom app can provide wide range of treatment for
patient.
Processes: Dr Thom app would be based online, where patient can contact them
via computer, laptops, tablets, or any smartphone. Patient would be required to
register online, once they registration is completed and have all the information on
their medical history from their general practitioner. This would help doctor to provide
patient the right treatment via online app. The app would also allow patients to
upload photo of their infected part of the body without any hesitation.
Position: Dr Thom online app would add some values to the national health
services. Adding value would not means adding profits, it is improving their services
better way of dealing with patients need. It would also add modern touch with
technologies help.
Paradigm: Dr Thom online app would give the national health care sector a new
look. They were using face to face interaction service and now with this app there
would be no face to face service because it’s all online. It is the same services but
instead make calls to book appointment, all patient would have to do it online. This
would allow patients maintaining their privacy and have more confident, secure

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about their medical needs. This innovation can bring best out of the health care
services, on how they deal with patients. As all the services can be provided to the
patients via online, patient can avail this facilities by few touches.
Radical: Over all this is radical change in innovation according to Bessant &Tidd
(2017) in the process service or product because most of the surgeries are using
online services to improve their services. As Dr Thom is not a marketing method and
consumer need, therefore incremental and radical cannot work together, it must use
one of these to be applicable changing in innovation, because every time a Muslim
patient comes for this kind of consultation they would require female doctor or if they
don’t speak well English they even want female interpreter to be female as well.
(Rcm.org.uk.2017). So, when the services move online would be more radical then
incremental. Incremental services can be changing doctors, because there are no
female nurses or doctor.
Target market According to Bessant &Tidd (2017) also discuss innovation in term of
how it would face or interact with the market, a market pull innovation is one that’s
driven by markets need, whereas technology push is one that’s is push to the market
by the innovator. Muslim female community are often worried about going to the
male doctor, because the religion does not allow women to discuss medical needs or
show their body part to other than their husband, it is forbidden for women.
(Rcm.org.uk.2017). Therefore, a technology such as Dr Thom which removes that’s
barrier of, might be consider as market pull innovation, which requires a market
innovation.
The characteristics of Dr Thom as an innovation are analyse, evaluated and
discussed evaluated within Rogers (1983) model of diffusion as presented in
Bessant &Tidd (2017). The areas of analysis are perceived relative advantages,
observability, complexity, trialability and compatibility.
Perceived Relative Advantage: The advantages are no face to face interaction,
upload picture of infected part, time consuming, no need of interpreter, no fix hours
to use the app. Compared to old services like opening hours 9am to 6:30pm of the
surgery and patient physically should be there, sometime waiting time can be up
hours, and if someone who cannot speak English would wait longer for someone to
be available for them to interpret. And phoning doctors to find out if there is any
females doctor are available and if they appointments are fully booked for weeks can
put the rating of the surgery down according to Nhs.uk. (2017). Female Muslim
community can take advantages of Dr Thom app which would offer them to feel free
to avail these services, so they do not have to worry about seeing a male or female
doctor as it’s going to be online and they do not have undress in front of them. The
app would have allowed them to write in their own language and it would translate it
for them in English. Dr Thom app is time consuming so with this they can use it
whenever and where ever they want to with internet on the phones.
Observability: there is a space in the healthcare sector for this type of innovation,
this can fit in well as it would take less capacity to progress into better future. Once

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the patient starts using this app they would see the benefits and advantages of it. As
it would be offering them to be private & confidential treatments, and it would have
cure of their illness.
Complexity: It would be easy to use Dr Thom app as because now days most of
population is using social media, to adopt new type of invention. For example, most
of the Muslim community female have their own social groups on what’s app, where
they help each other on any type of matters and there would be a video available for
them to see how can they use this app. So, complexity would not be a problem for
those who already use social media. Complexity would matter to elder generation, as
they would prefer the old services, but surgery can train staff to teach patients on
how to use the app, offer them to download the app on their phone and show them
how can they use it, if they go home and get stuck, there would a button for help,
which would offer them instruction and the video on how to use the app. NHS have
recourses where they send elder people or anyone who need want learn on how to
use internet. (England.nhs.uk.2017)
Trialability: The app would available online for patient to use it or for trial basis,
without going to the doctors. They will be period where app can see why people are
not using it after certain time, at that point app can make changes for patient to use
it. App within would make improvement according to patients need, the app would be
review on regularly basis and unnecessary content will come off.
Compatibility: This type of innovation can easily be adopting by gadget user, such
computer, laptop, tablets or any smartphone. It can work on any platform like IOS,
Android and on windows. Muslim community females are using these platforms to
avail medical treatment without going to the doctors due to religion strictness, but if
they use this app they would not have concern who would be the doctor, or would
they need an interpreter and worried about undress themselves in front of anyone.
TASK 2
Entrepreneurship in relation to delivering Dr Thom to a Muslim community in
London.
In entrepreneurship the size and will to change, classify and manage a business
scheme lengthwise with any type of risk to improves services in an organisation. An
entrepreneurship can be a person who can exploit market opportunity through
technical and or organisation innovation. In economics, entrepreneurship joint with
property, industry usual funds and principal can produce good incomes.
Entrepreneurial essence it considered through invention and taking risk, and its vital
part of a state’s capability to thrive in constantly altering and progressively modest
world-wide marketplace.
Entrepreneurship of bring Dr Thom to the market will be discussed within Bessant
&Tidd (2017) & Thomas and Mueller (2000) innovation frame work and
entrepreneurship process frame work.

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Entrepreneurial goals and context: Dr Thom app aim to get patient who hesitate
visiting doctor for religion purposes, or if they are embarrassed when people give
them bad looks due to any race, religion and any other reason. Here all patient is
welcome. As there is a need in healthcare efficiencies and goal of Dr Thom is to
improve patient experiences, in U.K. government is all concerned about patient
centre care, and one of the major problems in patient experience is waiting time for
appointments and Dr Thom Will address this issue.
Recognising the Opportunity: as its mention in task 1 this is a market full
innovation and there is a need in market for this type of innovation according to the
Muslim community most female is been discriminated either for language or religion
purposes, where healthcare need to address this. And this the area as an
entrepreneur I would like to access this community and introduces them to Dr Thom
so that they can access healthcare that is accessible to them. There are numbers of
ways I can do this is by applying 5 characteristics of the innovation from task 1, in
term of persuading them by using 5 stages of innovation to persuade them to use Dr
Thom app.
Finding the resources: As entrepreneur it would require human, financial and
physical resources to build this app. it can be funded my several resources available
of governments websites which can offer the funds. Governments might not fund all
this, but there are other companies or organisations which help entrepreneur.
Developing the venture: there are many organisations who is willing to help a new
entrepreneur on planning their business, entrepreneurs only have ideas but to plan it
its need recourses. There are people who helps an entrepreneur on finding fund for
business, accommodation, developing an app. Dr Thom app would require build
many content within the app which could means not just one or two recourses would
be enough. Dr Thom Would require marketing plan to produces’ the innovation in the
Muslim community to persuade them to use this service as a way of healthcare
improvement.
Creating the value: Then it need to create values on how to get to the market and
to make it run successful. Every year do a survey and ask patient to fill in feedback
form where app can make changes, it also includes reviewing to see what more
changes can be added especially on Microsoft Windows upgrades every year, so Dr
Thom would also need upgrade.
5 stages of the diffusion process
Knowledge: A healthcare entrepreneur requires knowledge in the information
technology, because this is an invention based online. As new entrepreneur Lack of
knowledge in information technology can be difficult, for example writing out the
business plan, creating app, accommodation, business training and full population
demography, these are the area which need to be figured out are there any
recourses and other seminar available in the market to avail new entrepreneur. (in
task 3 there are list of recourses)

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Persuasion: As innovator main interested points would be, launch an app, speed
and accuracy of consultation and when uploading picture. App should be able to
work in all type of serves like windows, iOS or android.
Decision: Advantages are: time consuming, no face to face consultation, easy to
upload picture, no discrimination.
Disadvantages: Server can be hacked, elder might not like online services, server
can crush and that can make system go down.
Implementation:
Confirmation:
TASK 3
CONCULSION
REFERANCE
 Nhs.uk. (2017). Overview - Thornton Heath Health Centre - NHS Choices.
[online] Available at:
https://www.nhs.uk/Services/GP/Overview/DefaultView.aspx?id=37332
[Accessed 4 Nov. 2017].
 BusinessDictionary.com. (2017). What comes after those ellipses?. [online]
Available at: http://www.businessdictionary.com/definition/innovation.html
[Accessed 24 Oct. 2017
 Rcm.org.uk. (2017). Discrimination and prejudice: Muslim women's
experiences of maternity care | RCM. [online] Available at:
https://www.rcm.org.uk/news-views-and-analysis/analysis/discrimination-and-
prejudice-muslim-womens-experiences-of-maternity [Accessed 4 Nov. 2017].
 England.nhs.uk. (2017). Cite a Website - Cite This For Me. [online] Available
at: https://www.england.nhs.uk/wp-content/uploads/2015/11/po-getting-
started.pdf [Accessed 6 Nov. 2017].