Innovation & Entrepreneurship in Healthcare: DRX-Revolution Nano

This report examines the DRX-Revolution Nano Mobile X-ray System within the context of the NHS, analyzing its characteristics as an innovation. It delves into various aspects, including product, process, position, and paradigm innovation, as well as incremental and radical innovation types. The rep...Read More

Innovation & Entrepreneurship in
Healthcare

Table of Contents
Q1...............................................................................................................................................4
1.1...........................................................................................................................................4
1.2...........................................................................................................................................4
1.3...........................................................................................................................................4
1.4...........................................................................................................................................4
1.5...........................................................................................................................................5
1.6...........................................................................................................................................5
1.7...........................................................................................................................................6
1.8...........................................................................................................................................6
1.9...........................................................................................................................................6
1.10.........................................................................................................................................6
1.11.........................................................................................................................................6
Q2...............................................................................................................................................7
2.1...........................................................................................................................................7
2.2...........................................................................................................................................7
2.3...........................................................................................................................................7
2.4...........................................................................................................................................7
2.5...........................................................................................................................................8
2.6...........................................................................................................................................8
2.7...........................................................................................................................................8

2.8...........................................................................................................................................8
2.9...........................................................................................................................................8
2.10.........................................................................................................................................8
Q3...............................................................................................................................................9
3.1...........................................................................................................................................9
3.2...........................................................................................................................................9
3.3...........................................................................................................................................9
3.4...........................................................................................................................................9
3.5...........................................................................................................................................9
3.6...........................................................................................................................................9
References:...............................................................................................................................10

Q1.
1.1 Today’s market is moving towards an innovation of light weight and mobile device
(Thakur et al., 2012). DRX-Revolution Nano X-ray uses Carbon Nano Tube Technology.
The Carbon Nano Tube (CNT) differs from traditional thermionic tubes. Thus the weight and
size will be reduced (Massat and Jalkiewicz, 2017). NHS has shared the vision towards health
services of present and future. NHS has emphasis on the using digital tools that can be used
for sustainable healthcare development and cost-effective new technologies (England.nhs.uk,
2018).
1.2 In a broad sense, innovation is new and effective ways of solving problems. The word
innovation has been associated with Health Care from ancient time. In modern healthcare
system innovation is related to technology, business and marketing. The innovation in
healthcare not only limited to solve at business level rather aims to serve society and maintain
ethical point of view. In many cases innovative technology and systems has to face social
ethical issues that often create hurdles to generate new technologies and ideas. The
innovation in health care needs to be sustainable, affordable and beneficial for large
population. According to the world health organisation the innovation in health care should
improve the quality, sustainability, health policies, practices, systems, technologies, products
delivery methods towards improving overall healthcare system.
1.3DRX-Revolution Nano Mobile X-ray System has changed the way of industry’s thinking
about mobile imaging (Omachonu and Einspruch, 2010). This includes the fully integrated,
digital, budget-friendly mobile system. DRX-Revolution Nano Mobile X-ray System is
designed to deliver exceptional performance. This utilise Carbon Nano Tube Technology
(Massat and Jalkiewicz, 2017). This system significantly reduced size and weight.
1.4 Product- The introduction of a product which is new to the specific segment of customer
is called product innovation. The key objective for product innovation is to attract a wide
range of customers and to maximise the revenue of the company. Product innovation is done
for the commercial purpose. In DRX-Revolution Nano Mobile X-ray System patient will get
a quicker and more comfortable imaging process. In this system, it not needed to send the
patient to X-ray rooms. This DRX-Revolution Nano Mobile X-ray System will produce high-

quality images to support accurate and timely diagnoses(Massat and Jalkiewicz, 2017). These
features of the system will attract more customers.
Process- Process is the combination of skills, facilities, and technologies which can be used to
produce and deliver a product. There are various ways to improve the process. Process
innovation can include the changes in the equipment or technology and improvement of the
tools and techniques.
Position- Position innovation refers to the change in how a product is perceived and how they
are used. Position innovation includes the new position of work ability and use style of DRX-
Revolution Nano Mobile X-ray System.
Paradigm: Paradigm innovation means the key and focused innovation in St Mary’s Hospital
(Nhs.uk 2018). This innovation is based on a specific department or sector. The main
outcome of the innovation is the focused matter.
1.5 Incremental - Incremental innovations refers to an innovation where the performances of
an existing product significantly change. St Mary’s Hospital previously used traditional X-
Ray machines (nhs, 2018). Those machines have traditional thermionic tubes. The
revolutionary change has come by using DRX-Revolution Nano Mobile X-ray Systems.
Radical- Radical innovation has a notable impact on market and the economic activity of Sent
Mary Hospital. This innovation can change the structure of the market or create new market.
This new DRX-Revolution Nano Mobile X-ray Systems will help the patients. Therefore, it
will create a new market with lots of opportunity.
1.6 Market pull- Market pull refers to the requirement for a new product which comes from
the demand of market place. The need or the demand of the market is identified by market
research and survey on potential customers. A specific product is developed to satisfy the
customers need.
Technology push- research and development promotes and drives the development of new
product. This push from the technological research is called technology push.
Design driven- People buy a product to satisfy their needs. Design driven innovation is an
approach to innovation based on the observation of customers buying style. Design driven

approach is views everything as a design. The overall design of the innovation and the impact
of innovation is has to be clear. Here the design and impact of new innovation of DRX-
Revolution Nano Mobile X-ray system has to be clear to the St Mary’s Hospital authority.
1.7 Innovation can be defined as a new and creative idea which will impact the profitability
of the organisation and can make a change in customer’s life (Quintane et al., 2011). In Sent
Mary Hospital a new innovation of DRX-Revolution Nano Mobile X-ray system will bring a
change in patient’s life. Therefore, it will attract more customers and thus increase the profit
of the organisation. During the inspection in Sent Mary Hospital, the member of CQC has
identified that there has been improvement in outpatients and diagnostic imaging services.
The department of surgery required improvement towards safe and responsive practices. The
inspection team has reported that there has been improvement in overall services except
urgent and emergency care unit (Cqc.org.uk, 2018).
1.8 The DRX-Revolution Nano Mobile X-ray systems are advantageous for everyone in St
Mary’s Hospital. Here the imaging process will be more comfortable and quicker. Most
importantly, in this system no need to send the patients o X-ray room (Massat and Jalkiewicz,
2017). Sent Mary Hospital has benefited from the getting high quality image to support
accurate and timely diagnoses and treatment.
1.9. Radio administrator will get the system with lower capital investment. The system has
future-proof deign to prevent technology obstacle. Implementation of this new system will
maximise the return on investment.
For radiographer this machine is very lightweight and easy to change the location (Akenroye,
2012.). The line of sight is very clear here. In this system, there is a convenient bin design to
put all the supplies within reach.
1.10. Radiologist will get a high quality diagnostic image. He will also get advanced software
options for specialized visualizations.
1.11 In healthcare the innovation is not concluded as complicated issue rather it considers as
complex issue. Health care itself is a complex system. A highly complex adaptive system is a
accumulation of individual experts who are entitled and freedom to act in particular way in
care of unpredictable situation. On other hand the regulations also put liability on healthcare
practitioner to follow rules and regulations. Compatibility of DRX-Revolution Nano Mobile

X-ray system- This new system utilise Carbon Nano Tube (CNT) field-emitter tube. This
CNT is very complex to use (Massat and Jalkiewicz, 2017).
There are several issues that disrupt the Trialabilty in health care system that includes
presidential healthcare policy, retailer as first care physician and non traditional approach of
treatment. There is always a dilemma during trial of a case. Sent Mary Hospital often face the
dilemma while treating a patient having no decision making condition where as the health
care regulation emphasis about the consent of the patients (England.nhs.uk, 2018).
Q2
2.1 Entrepreneurship refers to the process of creating or discovering new ideas or
opportunities for the purpose of creating value, where this activity involves creating a new
organisation within or under the auspices of an existing company.
2.2 An entrepreneur is a person or a group of person who puts together a business and
accepts the associated risk to make to make a specific goal. Entrepreneurship is usually done
for making profit. People with different idea and passion for that different idea do
entrepreneurship. There are many theories associated with entrepreneurship such as economic
theories, resource-based theories, psychological theories, opportunity based theories and so
on. This will add value to the organisational systems and profitability.
2.3 To provide a significant change in diagnostic process and X-ray system of Sent Marry
Hospital is the main objective of this innovation. The new innovation of DRX-Revolution
Nano Mobile X-ray system makes a notable change over traditional X-ray system. This
system will be profitable for radiologist, radio administrator, patients and the authority of St
Marry’s Hospital (nhs, 2018). The goal is to make the process easier. This new DRX-
Revolution Nano Mobile X-ray System has changed the way of industry’s thinking about
mobile imaging.
2.4 Entrepreneurial work involve arranging the resources, make them workable and taking
the risk. The innovative idea should be there. Based on that idea the whole entrepreneurial

works proceed. Besides the profit gain by the entrepreneur, the freedom of invention and the
freedom of thinking are there.
2.5 There is an opportunity to expand the business according to the entrepreneur’s own idea.
He is the person who is responsible for everything in en enterprise. The expected expansion
can be done without the interference of anybody else.
2.6 Getting right equipment for the proposed change is a vital issue. Huge cost is associated
with quality equipment. Equipment cost involved in making the machinery and other
equipment ready for the setup of the organisation. In Sent Merry Hospital the implementation
of DRX-Revolution Nano Mobile X-ray Systems required extensive equipment cost. Setup
cost involves the cost of material and labour and the required machinery.
2.7 Finding human resource and provide them training is very important. It is said the human
capital is the best capital. Getting a right person is a challenge for the entrepreneur. After
getting the resource, putting the right person in the right position is also a challenge. Finding
the resource is the big problem for new entrepreneur. Resources with specific skill sets in not
easily available. There is always a demand for resource with high skill sets.
2.8 A suitable space is required to setup a company. To run an organisation smoothly, the
place of work is very important. The place should be easy to access and well equipped.
Proper decoration of that space is also required.
2.9 After getting suitable space and resources, it is really important to deploy or use those
resources. An idle resource has no use. Proper utilisation of every resource is a key to
success for the entrepreneur.
2.10 The new innovation of DRX-Revolution Nano Mobile X-ray System in St Marry’s
Hospital benefits all the stakeholders. The key advantages of this innovation is the cost
effectiveness and easy to operate. In this new system it is not needed to send the patient in the
X-ray room. This X-ray system is quicker. Also more comfortable imaging process is there.
The new DRX-Revolution Nano Mobile X-ray System produces high-quality images which
can support accurate and timely diagnoses (Massat and Jalkiewicz, 2017). Patients can get
quick and accurate treatment.

Q3.
3.1 The policy made by the government for the greater good of the people is called
government policy. Government make policies for the betterment of the people and for a
greater cause.
3.2 The United Kingdom has government sponsored healthcare system. This system is called
National Health Service (NHS). Citizens are entitled to take healthcare service from this
system (Atun, 2012). The NHS plan provides more power and relevant information about the
hospitals, beds, doctors and nurses and the cost of service.
3.3 The administration of Sent Marry Hospital supports the new innovation of implementing
DRX-Revolution Nano Mobile X-ray Systems. Department of Public Health of Government
of UK has support new innovation in healthcare industry (Atun, 2012).
3.4 The main problem to implement a new innovative idea in healthcare industry is the age-
old practice of old machinery. Patients become habituated to this old system.
3.5 The officials and leaders of healthcare industry have not clear idea about the outcome of
the change.
3.6. Lab technicians do not have required training to operate new systems. Proper training
and more theoretical knowledge is required.

References:
Akenroye, T.O., 2012. Factors influencing innovation in healthcare: a conceptual
synthesis. The Innovation Journal, 17(2), p.1.
Atun, R., 2012. Health systems, systems thinking and innovation. Health policy and
planning, 27(suppl_4), pp.iv4-iv8.
Cqc.org.uk. (2018). St Mary's Hospital. [online] Available at:
https://www.cqc.org.uk/location/RYJ01/reports [Accessed 10 Dec. 2018].
England.nhs.uk. (2018). [online] Available at:
https://www.england.nhs.uk/wp-content/uploads/2015/10/nhs-inovation-into-action.pdf
[Accessed 10 Dec. 2018].
Massat, M.B. and Jalkiewicz, J.F., 2017. Coming to a radiology department near you: The
latest and greatest in technology. Applied Radiology, 46(3), p.32.
nhs.uk. (2018). Home. [online] Available at: https://www.nhs.uk/ [Accessed 6 Dec. 2018].
Nhs.uk. (2018). Overview - St Mary's Hospital (HQ) - NHS. [online] Available at:
https://www.nhs.uk/Services/hospitals/Overview/DefaultView.aspx?id=1672 [Accessed 6
Dec. 2018].
Omachonu, V.K. and Einspruch, N.G., 2010. Innovation in healthcare delivery systems: a
conceptual framework. The Innovation Journal: The Public Sector Innovation Journal, 15(1),
pp.1-20.
Quintane, E., Mitch Casselman, R., Sebastian Reiche, B. and Nylund, P.A., 2011. Innovation
as a knowledge-based outcome. Journal of knowledge management, 15(6), pp.928-947.
Thakur, R., Hsu, S.H. and Fontenot, G., 2012. Innovation in healthcare: Issues and future
trends. Journal of Business Research, 65(4), pp.562-569.