ABRQF631H18SN: Innovation in Hospitality - AI and Machine Learning

This report examines the integration of Artificial Intelligence (AI) and machine learning within the hospitality industry, specifically focusing on an innovative concept for Four Seasons Hotel. The report details the implementation of a "build-in hand free technology" in hotel rooms, enabling guests to control room environments, place orders, and access information through AI-powered devices. It outlines the system's functionality, benefits such as automated work, reduced waste, personalized experiences, and enhanced security. The market potential of this technology is assessed, emphasizing AI's role in improving customer service and data management. A pitch presentation is included, highlighting the competitive landscape and the value proposition of this innovation. The report concludes by emphasizing the transformative impact of AI in the hospitality sector, paving the way for improved service quality and customer satisfaction. References are provided to support the findings, and this report is contributed by a student and is available on Desklib, a platform offering AI-based study tools for students.

Concepts and Innovation
in Hospitality

Table of content
 Introduction
 Innovative idea for hotel
 How it work
 Benefits it provide
 Market potential
 PITCH
 Conclusion
 References

Introduction
The hospitality industry is one among the competitive sector where existing players
are constantly fighting with the changing demand and expectation of customers. This
creates the necessity of innovation within the operations performed and services
offered by a hotel. This is so because by brining innovation in services or practices, it
become easier to serve with new benefits that help in keeping the customer engaged
with a hotel and achieve maximum satisfaction.

Innovative idea for hotel
In order to provide with best possible services which enriching the experience of
customers, an innovation is decided to be launched by Four Season hotel. This is a
“build-in hand free technology” in hotel rooms to provide more comfortable and
personalised experience to the customers with the help of artificial intelligence and
machine learning. This technology can be used to control their surrounding within
room, placing order to staff without calling, smart speakers, automatically managing
data, alarming over crucial factors and for obtaining information from internet.

How it work
 In this the some devices will be connected within the hotel rooms that are
supported within the AI and machine learning software.
 These devices are managed by remote control having a two may voice presenter
as a handy tool for customers.
 These devices will assist in controlling all the instruments or other material
installed within room. This includes lighting, curtains, Television, Music system,
room lock etc.

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 These things or equipments can be controlled by the customer without being
physically adjusting it, they have to just order for setting these things and voice
up their order with the help f remote controller.
 When users are not in room then sensors attached in assistance devices will
automatically shut down all the electric instruments that are not in use and
wasting the energy, curtain will off etc.

Benefits it provide
 4 Automates the work: The use of assistance devices help in automating the work by
providing customers with a remote control which can manage all the equipment’s of the
room and adjust it as per the customer demand.
 Avoid wastage: - The assistance devices attached with sensors that automatically on and
off the lights, electric equipment’s, water taps etc. when are not in use.

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 Give more personalised experience: - This “build-in hand free technology” will support the four-
Season hotel in providing its customer with more personalised services by making their stay more
comfortable and less disturbance related.
 Provide better security: - The use of artificial intelligence also help in enhancing security of room by
locking the room and only being opened when the sensors detect the person booked room.

Market potential
This “build-in hand free technology” as a part of artificial intelligence having positive market potential
due to following reason,
 Leveraging AI support in performing human and machine work together which help in providing
quick response to customer demand while their stay ion hotel.
 AI and machine learning is consider to be best technology in managing the larger amount of data and
implement data appropriately when required.
 AI is also adopted by several other hotels in improving their online services ;like chat boats, front desk
operations etc. which proves to be successful.

PITCH
For effectively presenting the innovation idea and make the investor understand the
value and importance of this innovation idea for Four Season hotel a pitching will
be performed which help in ensuring the step by step presentation of idea so that
each and every aspect can be presented effectively to influence investors to make
investment. As it help in providing investors with adequate ad most crucial
infomrtaion them help them in forming decision.

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 Issue:- Hospitality industry is getting more competitive and changing customer
demand increase the chance of their brand switch as the variation in their
demand doesn’t lead them stick to a single brand.
 Investigation outcome: By performing marketing study it has been found that
most likely used technology in hospitality and other sector is to Artificial
intelligence in order to improve their efficiency of work.

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 Idea for hotel: - The idea with AI and machine learning is to provide customers
with a room where there is a system of managing equipment’s such as electric
equipment, curtains etc. automatically with the help of remote controller.
 Work: - Under this certain assistance devices will be adjusted in room that are
controlled by a remote controller also having voice presenter. Using tis
customers can order to adjust equipment’s accordingly.