BUS301 Innovation and Idea Generation Report: DPD Group Analysis
VerifiedAdded on 2022/12/14
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Report
AI Summary
This report delves into the realm of enterprise innovation, emphasizing the significance of generating innovative ideas to achieve creative outcomes and influence consumers effectively. The focus is on the DPD Group, and the report explores various innovation theories, including TRIZ, budget for micro innovation, disruptive innovation, and open innovation. It examines idea generation processes, emphasizing the importance of creating and communicating both concrete and virtual ideas. Furthermore, the report presents a proposal for an innovative product, process, or service tailored for a working organization, accompanied by a detailed implementation plan. The implementation plan outlines the necessary changes to existing methods, dealings, and tools. In conclusion, the report highlights the essential role of innovation in ensuring managerial presentation, viability, and efficiency, ultimately leading to increased competitive advantages. The report references key sources to support its findings.
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