Innovation and Enterprise Proposal: A Detox Drink for Innocent Drinks

This report provides an in-depth analysis of an innovation and enterprise proposal for Innocent Drinks, focusing on the introduction of a new detox drink. The report begins with an introduction to innovation and its importance in business, particularly for a company like Innocent Drinks. The main body explores relevant theories of innovation, such as disruptive innovation, and how they apply to the proposed product. It then delves into the process of idea generation, outlining the success factors involved, including understanding market challenges, identifying the target audience, fostering a positive workplace culture, involving stakeholders, and setting constraints. The core of the report is the proposal for the detox drink, detailing its composition (cucumber and mint), production process, and benefits. It also covers market research strategies, including budget estimation, customer expectations, and targeting health-conscious consumers. Furthermore, the report justifies the concept, outlining the benefits for Innocent Drinks, and proposes a launch strategy, including initial testing, distribution, and advertising via social media. The report also addresses performance review mechanisms, customer feedback methods, and overall conclusion regarding the innovation's viability. The report uses concepts of innovation, idea generation, market research, and proposal development in the context of a real-world business case.

Innovation and
Enterprise Proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Theories of innovation.................................................................................................................3
Idea generation of product...........................................................................................................4
Proposal for an innovative product or business idea...................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation refers to the development of new idea and make modifications in the existing
product considering the new packaging and style in order to enhance the growth and profitability
of company. Innovation is the prominent tool for the entrepreneurs by which they can exploit the
changes in terms of opportunity for the several business ideas and different services. The
capability of being presented within the discipline manner capable of learning something new
and practicing it (Castela and at. al., 2018). Innovation and entrepreneurship are considered as
the essential element in order to develop a successful commercial venture as these are the two
concepts that fuel company in order to do something innovative. To carry forward this report
innocent drinks is considered which is a beverage company and produces juice and smoothies in
order to sell it in the supermarket and other coffee shops. In this context the new innovative
product it has been brought by company is the Detox drink which is the mixture of cucumber and
mint as it is helpful in order to flushing out the toxins from the body and the quantifiable water is
added that leads to make a good combination for the digestion. Along with the report leads to
cover suitable theories of innovation and Idea generation of product and also device the proposal
for the innovative product.
MAIN BODY
Theories of innovation
Disruptive innovation theory is the prominent strategy that depict the simultaneous
happiness of bringing new product in the market by undertaking its presence as well. One of the
main objectives of using this theory is to create and capture the whole market area as the target
audience of innocent drink for their innovative product is every individual because it this drink
include antioxidants that helps in destroying toxins from the body and make individuals feel
revived (Otieno and at. al., 2016). With the help of this product company can achieve
competitive advantage over their competitors by offering innovative product in the new and
existing market area. Besides from this it also revolves around the searching of place where the
less organisations are operating as there is no pressure of pricing.
By undertaking the current business environment, the most of the organisations tends to
operate their business under the intense competition and also try to put their efforts in order to
achieve huge market area. For this the basic objective of this type of theory is to capture the new

demand and make effective presence in order to make competition in the market and also
introduce products with attractive and superior features.
With the help of this innocent drink can prominently invite maximum number of customers
towards their offerings and also make huge profitability. In relation with innocent drinks if
company use descriptive innovation theory then the involvement of advanced features and
creativity helps in companies to enhance their competition level as this activity leads to increase
the possibilities of capturing large market area from the competitors (Smith and at. al., 2016).
Along with this the suitable theory undertake the value of innovation low cost and differentiation
which is useful in order to enhance the level of profitability in the market area.
Idea generation of product
Idea generation is the act of forming idea which is the creative process regarding the
development generation and Communication of the new concept and thoughts that become the
basis of innovation strategy. Idea generation is important because every business need to collect
and evaluate ideas considering the requirements of customers and the little challenges that
inspire them to innovate something new and contribute towards the idea.
Success factors for generating innovative business idea
 Problem: Before innocent drink reach towards the solution they need to understand the
challenges and obstacles that come in their way. For this company need to undertake
proper market research analyse competition Trends and many more by which they can
barrier-free launch their Detox drink and also develop knowledge in order to lead towards
the inside inspired the Creative Solutions and imagination.
 Target audience: It is important for the company to remember that they are creative and
can launch innovative product at any time (Cervantes-Guzmán, 2021). By considering the
innovative product of company which is the Detox drink company should target audience
in order to launch the product successfully. Along with the creative work leads to add an
effective layer of imagination and vision in order to make the strategy and unique
approach.
 Workplace culture: The culture of company tends to provide an effective environment
which is the creative expression and active discussion that is encouraged within an
organization. Great idea can be difficult if employees does not feel safe at the time of
expressing their thoughts and opinion. In respect of innocent drinks, they need to follow

flexible culture in the workplace by which employees does not feel hesitate in order to
share their creative and innovative ideas.
 Stakeholders and team members: Before the ideation process company need to
determine the key stakeholders and team members which are included in the idea
generation process (Whicher and Walters, 2017). In terms of innocent drinks at the time
of developing and discussion regarding the Detox drink prospective company include
Department Head project manager board of directors and other responsible
representatives of an organization.
 Constraints: Before brainstorming the idea, the company need to set suitable limitations
in order to keep the idea of every individual by imagining it at the track. These constants
undertake the visit timing and priority by which company never want to stifle
imagination and creativity in the ideation process as the constants are helpful for them to
avoid drift from their development and growth.
Proposal for an innovative product or business idea
Managing innovation
 Management of innovation is the suitable concept that depict the capability to prepare the
product as per the requirements of consumers.
 It also undertakes to suitable equipment which are capable at the time of production
without including additional cost.
 At the time of developing new product company need to undertake the lifestyle income
and allergic factors of the customers like they are vegetarian or nonvegetarian (Hardwick
and Anderson, 2019). In terms of innocent drinks its new product is related with the
Detox drink which is pure vegetarian drink which is the mixture of mint and cucumber as
it does not harm any individual.
 Besides from this suitable Trends are considered at the time of planning innovative
product by considering the dietary issues and health factors.
Innovation
 By observing the present innovation which is been developed by company is related with
the healthy drink named Detox drink as it is useful in order to flushing out the toxins
from the body and useful for every type of individual.

 The new concept is related with the Detox drink which is being made under the energy
drink and also elevated with suitable proteins and fibres.
Detox drink
 The production process for the Detox drink is very simple and it is the mixture of
cucumber and mint that helps in destroying the toxins from the body by which
individuals feel free and energetic in the entire day.
 Detox drink undertakes the few cucumber slices along with the fresh mint leaves which
has been infused for the sometime regarding the consumption of customers. This drink is
beneficial for the customers because cucumber contain antioxidants which are useful to
fight the free radicals and because of this the hydrating effect helps in removal of toxins
from the body.
Market research
 Innocent drinks need to conduct proper market research at the time of taking estimate for
the budget as their customers are willing to pay for the new product or not.
 Apart from this prospective company also need to undertake the Expectations of the
customers at the time of developing the drink (Lozano and at. al., 2017).
 Innocent drink also offers the service in the wide range of market and also target the
customers who are health conscious.
Justification of concept
 Detox drink which is the mixture of mint and cucumber is undertaken as a good
opportunity for innocent drink in terms of developing their profit margin and also useful
in the overall survival in the market as by this company tends to offer effective awareness
across the geographical boundaries.
 From the perspective of innocent drinks, the product is more valuable for those customers
who are health conscious and always try to destroy toxins from the body in order to feel
fresh and revive.
Launch of new innovation
 Initially the product is offered only for the testing in order to analyse the harmful
ingredients and effects of drink (Morin and at. al., 2018).

 After that the drink is being offered in the supermarket’s coffee shops and any other
outlets of the UK.
 Company also provide information regarding the Detox drink at their official website in
order to promote it with the help of various online platforms.
Advertisement
 Innocent drink needs to make advertisement for their product undertaking the social
media platforms in order to spread awareness among the health-conscious consumers
with the help of Twitter Instagram Facebook and so on (Neumeier, 2017).
 Reason for considering the social media is that it helps in spreading awareness faster in
comparison to other platforms which are helpful in order to target the specific age group
and also interested in order to maintain their body.
 Besides from this social media advertisement is quite cheap and also useful in order to
reach towards the various potential customers.
Benefits to Innocent drinks
 The existing product which is being offered by the innocent drink is the Detox drink
which is the mixture of cucumber and mint leaves that leads to develop new product line
and also helpful in attracting maximum number of customers who are health conscious
and aware in order to maintain their body (Lendel, Moravčíková and Latka, 2017).
 Besides from this it also leads to enhance the capacity of individuals by destroying the
toxins from the body that helps in making additional sources for the company in their
revenues.
Targeted area
 Presently innocent drink is planning to sell their innovative product across the Europe
and UK by which they are able to develop Global brand image through brand awareness.
 Despite from this the respective company is also capable in order to sell their product at
the global level by developing suitable plan and also make franchise after the few years
of launching the product (Cervantes-Guzmán, 2021).
Performance review

 At the time of developing new product an organisation needs to change its schedule and
suitable meeting timings as per their potential customers as independent the suitability by
discussing this prominent idea (Smith and at. al., 2016).
 Furthermore, the meetings are conducted for the brainstorming including the possible
ideas regarding the new concept which is launched by the company.
 In relation with this the prominent idea is generated by the organisation which is the need
to conduct effective Research and also leave you the overall performance within the
business environment by taking feedback from their customers and investors in order to
get appreciation for their idea (Rinkinen, Oikarinen and Melkas, 2016).
Customer feedback
 At the time of developing effective proposal company need to get feedback from their
guest with the help of survey feedback form and online sites.
 Besides from this the website of respective company is also become the suitable option
for the consumers in order to leave their feedback regarding the suitable function which is
been added by the company to their website (Otieno and at. al., 2016).
CONCLUSION
By taking the above discussion it has been analysed that the innovation is important in order
to run an organisation and achieve success for the longer period of time. It is also summarised
that the suitable concept and sources of innovation is useful for company at the time of launching
its new innovative product within the market area. Besides from this it undertakes several factors
that helps in driving the forces of innovation like the stages of Idea generation. The report also
conceived the innovative concept that has market potential and feasibility in order to develop and
effective innovation proposal.

REFERENCES
Books and Journals
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Cervantes-Guzmán, J.N., 2021. Management and Strategies for Digital Enterprise
Transformation: Proposal for the Utility of Neuro-Economics in the Services of ICT of
the Exponential SMEs of the Artisanal Industry of Women Entrepreneurs in Mexico.
In Disruptive Technology and Digital Transformation for Business and
Government (pp. 196-214). IGI Global.
Hardwick, J. and Anderson, A.R., 2019. Supplier-customer engagement for collaborative
innovation using video conferencing: A study of SMEs. Industrial Marketing
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Lendel, V., Moravčíková, D. and Latka, M., 2017. Organizing innovation activities in
company. Procedia engineering, 192, pp.615-620.
Lozano, R and at. al., 2017. Connecting competences and pedagogical approaches for sustainable
development in higher education: A literature review and framework
proposal. Sustainability, 9(10), p.1889.
Morin, O and at. al., 2018. A deep look into the future of quantitative imaging in oncology: a
statement of working principles and proposal for change. International Journal of
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Neumeier, S., 2017. Social innovation in rural development: identifying the key factors of
success. The geographical journal, 183(1), pp.34-46.
Otieno, O.C and at. al., 2016. Theory of reasoned action as an underpinning to technological
innovation adoption studies.
Rinkinen, S., Oikarinen, T. and Melkas, H., 2016. Social enterprises in regional innovation
systems: a review of Finnish regional strategies. European planning studies, 24(4),
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Smith, A and at. al., 2016. Grassroots innovation movements. Taylor & Francis.
Whicher, A. and Walters, A., 2017. Mapping design for innovation policy in Wales and
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