This report provides an analysis of ASTON MARTIN's business practices, focusing on the crucial roles of innovation, skills, and knowledge. The report begins with an introduction to ASTON MARTIN, a luxury car manufacturer, and explores the interrelationship between innovation, skills, and knowledge within the company. It further examines how these elements influence ASTON MARTIN's business operations, including customer relationships and competitive advantages. The report then delves into specific innovative practices, their impact on development opportunities, and how these practices can be leveraged to enhance the company's performance. The conclusion emphasizes the importance of continuous innovation and employee expertise in maintaining a competitive edge in the automotive industry. The report also includes references to support the analysis.
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