Tourism and Cruise Experiences Innovation and Management Report

This report delves into the dynamic realm of tourism and cruise experiences, focusing on innovation and management strategies. It begins by highlighting the growth of the cruise sector within the broader tourism industry, emphasizing the increasing consumer demand for unique and valuable experiences. The report explores technological advancements such as virtual balconies, magical portholes, facial recognition, and the North Star capsule, illustrating how cruises are enhancing passenger experiences. Furthermore, it examines experience and innovation management practices, particularly within the context of the Liverpool cruise, and the application of the experience economy model. The report underscores the importance of innovation for competitive advantage and organizational sustainability, including the use of technology to cater to customer needs and drive business growth. The conclusion reiterates the cruise industry's rapid expansion, the importance of continuous innovation, and its significant contribution to local and global economies.

Tourism and Cruise
Experiences Innovation
and Management with
cruise field trip

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Innovation in tourist and cruise environment.........................................................................3
Latest innovations adopted by Cruises...................................................................................4
Experience and innovation management at cruise.................................................................5
Importance of innovation within tourist and cruise sector.....................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
It is well known that the tourism industry is the biggest sector of an economy in the world.
The cruising is also a part of tourism and it is largest growing sector in this industry. This
contributes in the regional, local and economic organizations. This is basically a journey in the
ship, this is to refresh the mind and enjoy the free time near the sea or oceans by taking a ship
ride(Ahn and Lu, 2021). This was introduced by P&O when the travellers were enjoying in the
cruise from England to Cairo and this was developed by Arthur Anderson in 1844. The ship
named Prinzessin Victoria Louise is the luxurious and first cruise which was built by Hamburg-
America Line in 1900. this report considers the experiences of carious people in the environment
of tourism and cruise. This also tells about the innovation in the cruise sector and the
management style follows. Additionally it includes the personal reflection about the about the
live experience of passengers that travel in the cruise ship.
MAIN BODY
Innovation in tourist and cruise environment
The consumers expectations are high and they are becoming more smart. They want to
enjoy the things but at reasonable price and worth it. As of current situation the people are fond
of travelling and enjoying in the cruise. With the regards of tourism industry, the demand for the
cruise sector is rapidly rising and this can enhance the services for this sector. To earn the
maximum profit and income they can make the innovative changes. Their profit was declining
due the lack of securing and the goodwill or image of this. To overcome this problem and to face
this they have to make the innovations. For that they have introduced more technologies in the
cruise which will provide more facilities to the travellers. In cruise they have innovated the
televisions for entertainment, for food they have developed a restaurant and many more(Buzova,
Sanz-Blas and Cervera-Taulet, 2019). According to the needs of customers they have also
established the digital connection which allows them to maintain the connections with people
around the world. For the safety and security of employee the cruise Liverpool helps to
overcome this problem. The hospitality facility is also provided in the cruise, so if someone faces
issue regard9ing the health can take treatment from this .
This industry has done all the possible things to cater the needs of their customers.
Cruises have added the beautiful places in their destination for the tourist which attracts the

customer more. It's a time when are switching to cruise to fulfil their desires of visiting the
beautiful places. The current generation of people have more expectations and wishes to visits
the adventurous and spots. The cruise is consistently adding up more innovations and modifying.
They are also trying to reducing the usage of batteries in ships to not harm the environment. The
company's who are associated with the tourism and travel industry they provide the offers and
discounts on the occasion and in the off season. This also helps the customer to enjoy at
reasonable prices. The cruise also provides the separate cabin for the women who are alone in
this journey and their head or director desires to make them feel secure, comfortable and safe.
Latest innovations adopted by Cruises Virtual Balconies: This is a new concept designed in the cruise which provides the
travellers to relieve the view and the sound of sea waves through the LED which is fixed
approx 80inch from ground up-to the ceiling, which displays the screen set on the walls
of the cabin. The reason behind fitting up the screen id to give the real view of balcony
and constantly it shows the videos from different aspects from the camera set outside the
ship. Magical Pothole: In the two cruise the cabins are built with the features of Disney
fantasy and Disney dream with the awing portholes. Due to the camera fitted outside the
ship, they have made this amazing porthole and it reflects the view of ocean. To add the
visual pleasure the characters of Disney is also visible. Facial recognition: It is an amazing technology which capture images and sells it to the
clients of the Cruise. This technology is settled in two ships of cruise – Disney fantasy
and Disney dream. It is a type of biometrics. It plays slide show of picture of travellers in
front of them. Passengers could take their beautiful memories with them.
 North star capsule: It is jewel shaped capsule of glass which is fitted in Royal Caribbean
– the largest ship of world. It is fitted above 300ft from sea level and able its passengers
to see a 360 degree view. It helps the travellers in identifying the next station. It is
available in 3 premium packages for the guests(Hung, Huang and Lyu, 2020).

Experience and innovation management at cruise
At cruise, there are many things for enjoy such as: travelling to adventurous destination,
restaurants, clubs, games and many more. It is totally safe and secure for people which is
enjoyed a lot of people. It is found that Liverpool city has experienced remarkable cultural and
economic renaissance. The Liverpool cruise has reputation as one of the most desirable cruise
destinations in Europe. On the cruise it is being experienced that there is well maintenance of
cleanliness and hygiene. People have not to worry about the infections of disease. Passengers are
provided with separate cabins. There are no chances of confusions about the luggage’s of any
customer as separate lockers are provided (Lester, Holland and Palmer, 2021). There are visible
balconies which allow people to listen the exact sound of sea waves from their rooms. There is
spa for massage. It is awesome as the servants are well trained and very nice in behaviour.
Customers are provided with fully furnished rooms. People could take full fun there as a lot of
things to do there such as: sky diving, chilling out in pool, luxurious dinner and many more.
There was experience on the river explore cruise which provides relaxation. The olsen cruises
from Liverpool is situated on the cost of Northwest England. I found the balcony room was great
with comfortable bed, air conditioned which become the favourite spot to relax, watching the
ship arriving at ports in mornings, reading book and having drink with wide expanse of sea as
view. I also experienced the wide range of entertainment programmes and night shows. I feel
that management of cruise was great as all the staff were trained and treating their guest with
respect.
Today innovation and its management is very important for the growth of any business. It
will help to beat the competition. Innovation in cruise industry helped it a lot as it was suffering
from a lot of problems regarding to upgrade in innovation for maintaining customer base. It takes
a lot of time to build up the brand image in market and attracting customers. As building up and
maintaining the innovation is a bit tough. For this a field have to be financially strong. Liverpool
Cruise gradually upgrade its technologies as per the demand of its customers and genuinely it got
succeed in having more customers as it developed some innovative things in its ships such as:
visual balconies, magical pothole and others (Wondirad, 2019). Now, the industry keeps
focusing at its management and make changes accordingly if required. The firm is trying to add
new things to its journey as per the desire of its customers. The Liverpool is being centre of

innovation and invention. Within UK Liverpool is important cultural centre which incorporate
music, performing arts, museums and art galleries.
Models
Experience Economy- It is refereed to as the economy where many products or
services are sold by emphasizing the impact they can have on the individuals lives. Experience
have their own category like the products and services. There must be a combination of goods
and services for making the experience possible. In the experience economy there are 2
interfaces types which the consumer may have with the brand. Here is the experience of cruise
tour-
 Participation of consumers- We actively participated in the cruise experience. We
played main role in creating the events like magical potholes, virtual balconies and
many more. It generated in the experience which is unforgettable. We went to mystery
dinner theatre where we were actively participating in the space.
 Connection- Mental and physical connectivity determines the level of experience. Two
ends of connection are immersion and spectrum. We were immersed in the cruise
experiences as we felt it. This connection helps to build memories with the experience
which we had at the cruise like ball dance, waters sports and many others(Ahn and
Back, 2019).
Importance of innovation within tourist and cruise sector
The cruise sector is being fastest growing segment in overall tourism worldwide. The
innovation in cruise sector helps in boosting global economy. The innovation leads to great
competitive advantage for all the business to survive as it is the ability to differentiate itself from
competitors as to add values to their products, gaining competitive advantage. In the cruise and
tourist sector innovation is necessary for companies to adapt & overcome challenges of change
which fosters growth. In the cruise sector innovation is important for the business growth that
leads to increase of profits and allows to add value in business (Sun and et, al., 2021). With
globalization and rapid change in market innovation help in staying ahead of competition as
having innovative thinking helps in predicting market and keep up with customer needs. The
effective technologies ca be used by the tourist and cruise sector as there is fast evolving of
technology that helps in fulfilling demand of customers through use of advance technologies.
Cruises are now using technologies to create entertainment facilities more participatory, such as

an augmented world’s tunnel, a performance with public voting via connected phones, and
restaurant experiences that engages all five senses. It is important for providing the
organisational sustainability through making continual improvements and re-branding (Tiago,
2018).
CONCLUSION
It could be concluded from the above report that how rapidly the desire for innovative things
are increasing. As per the demand of customers, Cruise is adding desired things to its ships and
becoming the fastest growing sector in tourist field. However, the company faced many
problems to reach at this destination. But it gradually increased the level of its customer base. It
is providing various facilities to its customers such as: furnished rooms, good service, 24/7
hours’ availability of food and water and many more. It is using latest facilities and aiming to
add some more to its new ships. The cruise industry has enormous scope for growth and
development of new locations. The cruise business makes a significant contribution to local,
region, and economic institutions. The cruise lines also contribute to the growing economic by
sustaining over 940 thousand employments and generating approximately $40 billion in salaries
globally.

REFERENCES
Books and journals
Ahn, J. and Back, K.J., 2019. Cruise brand experience: functional and wellness value creation in
tourism business. International Journal of Contemporary Hospitality Management.
Ahn, J. and Lu, S., 2021. Examining the relative role of CSR activity and service experience on
cruise customers’ behavior. Social Responsibility Journal.
Buzova, D., Sanz-Blas, S. and Cervera-Taulet, A., 2019. ‘Tour me onshore’: understanding
cruise tourists’ evaluation of shore excursions through text mining. Journal of Tourism
and Cultural Change, 17(3), pp.356-373.
Hung, K., Huang, H. and Lyu, J., 2020. The means and ends of luxury value creation in cruise
tourism: the case of Chinese tourists. Journal of Hospitality and Tourism
Management, 44, pp.143-151.
Lester, J.A., Holland, J. and Palmer, C., 2021. The contemporary cruise tourist experience.
In Routledge Handbook of the Tourist Experience (pp. 408-423). Routledge.
Sun, X., and et, al., 2021. Shore excursions of cruise destinations: Product categories, resource
allocation, and regional differentiation. Journal of Destination Marketing &
Management, 22, p.100660.
Tiago, F., Couto, J., Faria, S. and Borges-Tiago, T., 2018. Cruise tourism: social media content
and network structures. Tourism Review, 73(4), pp.433-447.
Wondirad, A., 2019. Retracing the past, comprehending the present and contemplating the future
of cruise tourism through a meta-analysis of journal publications. Marine Policy, 108,
p.103618.
Couto, Faria and Borges-Tiago, 2018)