Innovation and Market Success: A Detailed Business Report

This report delves into the critical role of innovation in driving market success, focusing on organizational culture, structure, and strategy. It examines the Cyclic Innovation Model (CIM) and its application by Gore-Tex and W.L. Gore & Associates, highlighting the company's unique technical capabilities and innovative market approaches. The report analyzes the impact of technological advancements and market strategies, while also addressing the potential downsides of over-reliance on technology. It explores the company's product diversification, market challenges, and the importance of employee development and market strategy. The conclusion emphasizes the significance of innovation in determining market success and recommends strengthening market strategies to meet customer needs and foster brand loyalty. The report provides an overview of innovation, its role in business, and its impact on market success.

Running head: INNOVATION AND MARKET SUCCESS
Innovation and Market Success
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Table of Contents
Introduction:....................................................................................................................................3
Innovation and Business:.............................................................................................................4
Over Dependence upon Technology:..........................................................................................6
Market Strategy:..........................................................................................................................7
Conclusion:..................................................................................................................................7
Recommendation:........................................................................................................................8
Bibliography....................................................................................................................................9

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Introduction:
The following paper is going to deal with the organizational innovation that would be
effectively highlighting the fact of organizational culture and structure. Innovation is the process
that helps an organization or an individual or a community came up with new ideas thus entailing
new opportunities. This process is not sprouted from a single event that has suddenly occurred.
Innovation is a gradual procedure of the cultivation of idea and the process of executing them in
to implementation. Innovation can be driven through the process of the generation of idea,
development and intervention of technology, production and manufacturing, marketing, human
resource management and so on. As a matter of fact, this is the amalgamation of old and newer
concept that has positively breached the conventional notion of dealing with business. USP or
Unique Selling Point of a firm is devised through such process and helps a from establish a
plinth for tough competition in the market.. This chapter thus looks into the conceptualization of
innovation through different methods.
Gore-Tex and W.L Gore & Associates have been identified for having impactful
management system and an effective organizational culture thus delving to greater market grip.
The organization is known to have a unique technical capability driven by innovative market and
organizational features. These are nothing but effective ideas in team management system and
identification of the core competencies of the working staff. Innovation also falls in the
motivational practices among the workers so as to increase the level of competency.
Innovation and Business:
A CIM or Cyclic Innovation Model has been identified that was in use in the
organization. The environment and the innovations model that has been used by the organization

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are flexible with the surroundings of the major methodological interventions. Innovation is
executed and strengthened with the help of scientific methods, technological prowess, creation of
product and service types, and deliberate transition of market and creation of effective
competition. As a matter of fact, this has been effectively skillful in terms of creating
opportunities for many of the business organizations.
In terms of Gore-Tex and W.L Gore & Associates, it has been noticed that the
organization has been successful in terms of creating an opportunity in different sectors. These
constitutes of the product intervention such as medical, fabric, electronic and industrial products.
Delphi consortium has effectively influenced the product innovation process of the organization.
CIM or Cyclic Innovation Model used by the company has effectively taken it as a major
understanding with the effective chances through the amalgamation of technological
development, scientific research, product creation and the transition in the market. As a matter of
fact, this has been taken into certain consideration pertaining to the effective understanding of
the entire case. Gore-Tex and W.L Gore & Associates were observed to have amalgamated the
process of different culture thus excelling technical capability with the assistance of impactful
market and technical research. Gore-Tex and W.L Gore & Associates has been producing
multiples and hundreds of differentiated products and supplying them to the international market.
As a matter of fact, this has been the innovative process of the company to not have stopped in
producing a mono dimensional product or in performing mono dimensional business. Since
most of the effective measures have been taken into certain consideration pertaining to the
effective business quality of the company, the process of innovation has been driven through
utter success. Gore-Tex and W.L Gore & Associates has accepted the combinational process of
market transition thus effective the innovative need for the entire understanding of the entire

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issues. As a matter of fact, this has been taken into consideration pertaining to the effective
understanding of the issues with the help of different product differentiation. The company has
transformed through the process of technical and technological intervention from linear economy
to a circular economy. This has been devised through effective combination of technicality,
technology and market comprehension of the company. According to the company’s belief, the
talent of the working staff can be identified with the help of different process such as
technological intervention and betterment of communication among the employees. This is how
fortification of individual talent within the company can be made possible. This is how the level
of acceptance of different culture while venturing business in the countries like Germany, UK
and Italy has been fostered. Following diagram succinctly demonstrates CIM (Cyclic Innovation
Model) that has been fostering the business venture of the chosen company i.e. Gore-Tex and
W.L Gore & Associates.
Gore-TexandW.L.Gore

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Fig: Cyclic Innovation Model
Source: Created by the Author
Over Dependence upon Technology:
There are various consequences of over dependence upon technology by any single
organization that has been working with the motto of profit maximization. Though there are
some positive aspects of technological intervention with the effective and strong culture of the
process, several lacuna’s have be detected. Gore-Tex and W.L Gore & Associates is of no
exception. The company has undoubtedly gained market advantage through competitive
advancement. The company is responsible or manufacturing and supplying hundreds diversified
products and without the proper exploitation o technological potential this process cannot be
eased. As a matter of fact, this has to be taken in to certain consideration pertaining to the fact
that most of the effective chances have been taken into certain consideration of exceptional
layouts of technological advancement.
Gore-Tex and W.L Gore & Associates ought not to be always driven to utter success by
over usage of technology. Since this process effectively involves core investment procedure, the
company needs to bear a huge amount of cost during the installation. Moreover, the maintenance
cost needs to be borne by the company as well. On the other hand, overt usage of technology
would minimize the potential capability of individual staff. Gore-Tex and W.L Gore &
Associates might not be focusing on the development and growth of the working staff and there
lies the problem of labor exploitation. At the same time the company would bear the risk of
security system, hacking and piracy. Hence a knowledge development process needs to b
developed.

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Market Strategy:
Gore-Tex and W.L Gore & Associates has been focusing on the growth in the market
potential and advancement of technological prowess so as to become the strongest venture. Since
the company has been strengthening the potential of the employees fr their productivity, it has
more than 7000 working associates those are highly benefited by the company. Through the
supply provision of cable in lunar mission this has gained utter market success. There are some
effective market challenges and the most impactful one is the growing completion in the market.
Hence the company ought to develop its core competency so as to retain its place in the market.
Conclusion:
It can thus be concluded that innovation remains effective in the determining the market
success of a company. Gore-Tex and W.L Gore & Associates have implemented CIM through
the analysis of its strength and weakness. The dynamic business model has also excelled the
process of different understanding that has been taking into consideration effective business
changes. Proper usage of technology, communication and identification of the potential
workforce would result in the utter success of the company. As a matter of fact, the company is
obliged to excel the process of technological development in terms of creating the understanding
of the entire case pertaining to the entire understanding of the issues. As a matter of fact, it deals
with the overall development of the business structure so as to find out the basic concept of the
issues.
Recommendation:
Gore-Tex and W.L Gore & Associates ought to fortify the market strategy so that the
company can reach to the customer need and satisfaction. This would create a chance of brand

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loyalty and retain maximum numbers of customers. Creation of new venture would also provide
the customers with ample choice of scope.

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Bibliography
Berkhout et al(2010).”Connecting technological capabilities with market using cyclic innovation
model”:Delft University of Technology
Berkhout&Rietdijk(2010).”Cyclic innovation model-circular vision in innovation
model”2ndEdition:Guus and Jan
Noon, M and Blyton, P(2007), The Realities of Work:experiencing work and employmentin
contemporary society,Palgrave, Houndmills,Basingstoke,Hampshire
Trott,Paul (2012).”Innovation Management and New Product Development” 5th Edition: Pearson
Van der Panne et al (2003).”Success and Failure of Innovation-A literature review”:Delft
University of Technology