Analysing Online Education for Visitor Attraction with PESTLE

This report provides a comprehensive analysis of the challenges and opportunities presented by online educational environments for visitor attraction centers, focusing on 'The Bubbles,' a business aiming to offer remote aquatic life experiences. A PESTLE analysis is conducted to evaluate political, economic, social, technological, environmental, and legal factors influencing the business. The report assesses future technologies relevant to the project, emphasizing their potential impact and academic evidence. It also identifies and explains the necessary steps for providing a market-oriented solution to gain a competitive edge, considering the balance between technological advancements and practical learning experiences. The report acknowledges both the positive and negative impacts of technology on learning, advocating for its wise and appropriate use.

Innovation and
Technology

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Critically analyse the challenges and opportunities of online educational environments for
visitor attraction centres by conducting a comprehensive PESTLE based analysis of such
centres.....................................................................................................................................1
Assess certain technologies of future that may be related to the project into critical terms and
provide academic evidence to their potential.........................................................................3
Identify and explain the steps needed to provide a market-oriented solution........................5
REFERENCES................................................................................................................................7

INTRODUCTION
Technology is emerging in every field of work whether its education, business and any
other sector. Innovation refers generating new ideas and thoughts in order to acquire market
share. Technological innovation helps an organisation to introduce new and innovative products
in the market . It also helps the business to look forward for new opportunities in the market
place that helps to achieve a competitive edge. Technological innovation in the system and
operations of any business makes it easier to perform their task with efficiency and effectively
(Bansal, Spais and Jain, 2022). This report includes an analysis of an business named' The
bubbles ' which aims to provide experience of the aquatic life to their visitors. The business has
its operations running successfully but due to Covid pandemic it has impacted the company and
its operations. The company is now looking to create an online education environment that
enables visitors to experience the aquatic life remotely. The report will include various
challenges and opportunities of online educational in order to have visitors attraction. It also
include the importance of technological advancement in future and guidance to provide market
oriented solution to acquire a competitive share in the marketplace.
MAIN BODY
Critically analyse the challenges and opportunities of online educational environments for visitor
attraction centres by conducting a comprehensive PESTLE based analysis of such centres.
In order to analyse the challenges and opportunities for the business' The bubbles' which
helps the company to attract their visitors attraction towards their business and engage more
customers which helps the company to acquire a competitive edge in the market. In order to
analyse all the factors that are essential, PESTEL analysis is being performed which are as
follows-
Political Factors: These factors relates to the role of government intervention in an economy.
The factors includes political stability, government policy , foreign trade policy , tax
policies, environmental law and many more. It is important for the company to evaluate all
these factors in order to gain and attract market customers which help the company to gain
market share (Mochkabadi and Volkmann, 2020). In context to the business ' The bubbles '
these factors have positive and negative impacts which are as follows-
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Positive impact : These factors may have a positive impact on the company if the rules
and regulations offered by the country are easy to compile with which will enable the
company to acquire more customers (Pan and Zhang, 2021).
Negative impact: Political factors may have negative impact on the online business of the
company if the countries banned access to different online applications which makes it
unable for the company to offer their services to customers.
Economical factors: These factors effect the profitability and performance of any organisation.
It includes economic growth, interest rates, exchange rates, disposable income and more. All
these factors should be evaluate properly in order to increase the demand of the services and
products which are offered by the business. In context to the business ' The bubbles ' these
factors have positive and negative impacts which are as follows-
Positive Impact: These factors may have positive impact on the company if it provides
its services in developed nations where the economy is prospering which lead to acquire
large number of customers.
Negative impact: The company have a negative impact on the company if it provides its
online services through their platform in underdeveloped nations where the people
possess lower disposable income.
Social factors: These factors emphasis on the shared beliefs and attitude of the population. These
factors include population growth, age distribution, attitudes of individual and more. These
factors directly relates to the need and preferences of the customers. In context to the
business ' The bubbles ' these factors have positive and negative impacts which are as
follows-
Positive impact: The company have positive impact of these factors if the company
provides its services to areas where the people preferred to engage in online platforms
and they have interest in aquatic and marine life (Buchanan and Huczynski, 2019).
Negative impact: If the company develop its online platforms without proper analysis of
the market trends then it will not help the company to acquire a good market share and
customers.
Technological factors: This factors impacts the way business hold the market . It impacts the
way business market their products and services as technological factor helps the business to
operate their functions effectively. It also helps the business to increase their productivity
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and profitability to hold a good share in the market. In context to the business ' The bubbles '
these factors have positive and negative impacts which are as follows-
Positive impact: It has positive impact on the company if the company provides
innovative and new online platforms to explore with additional features, which helps to
attract a large share of customers and become competitive (Chan and Tai, 2022).
Negative impact: If the company uses technology and innovation which are difficult for
the customers to understand then they have a negative impact on company and its share.
Environmental factors: It relates to sustainable practices and environmental friendly measures
that helps to control scarcity of raw material, to control carbon emissions and more. It helps
the company to hold the trust and belief of its customers towards the business and achieve
competitive edge. In context to the business ' The bubbles ' these factors have positive and
negative impacts which are as follows-
Positive impact: The company deals in aquatic and marine life projects which enables the
company to educate environmental friendly methods to their customers and to acquire a
competitive edge.
Negative impact: The company should adopt sustainable practices in its operations
otherwise it will have a negative impact on the company functions.
Legal factors: It relates to the statutory requirements ,laws and regulations which are binding on
the business to follow with aim to maintain the law and order in the business and its
practices. In context to the business ' The bubbles ' these factors have positive and negative
impacts which are as follows-
Positive impact: The company should follow laws and legislations to operate ethically
and morally that helps the company to drive customers loyalty towards them.
Negative impact: If the company due not apply all the ethical practices and norms that it
may lead the company to loose market share (George, 2021).
Assess certain technologies of future that may be related to the project into critical terms and
provide academic evidence to their potential
Seeing one of the recent incident of COVID-19 has welcome the new mode of technology in the
field associated with several positive aspects. In order to create awareness in the future, various
forms of technologies will be used. It has not only enhanced education level of an individual but
has wider impact on the new ways of learning. Therefore the incident mentioned above cause the
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complete lockdown which has made the students to learn and study online (Roy and Chowdhury,
2021). Because of this it is easy for the students to interact each other in more efficient way,
communicate effectively and early learnings. By observing this scenario, it can be assured that in
upcoming years there will only be the use of technology all around in each and every aspect
whether it is for the education purpose or buying or selling the things or making communication
or conducting of meetings. With the future prospect, it is of utmost importance as people when
get use to with this will not effected by the pandemic if any arise in future. This will not have
that serious impact on the living of people. Teachers in upcoming years will find this method of
virtual classes very helpful in improving the lesson plans. Connecting to the present scenario,
schools of today has implemented the use of more advanced technology in the teaching field and
also in some of the extra curricular activities. This therefore also helps in reducing the mental
stress of students in some way or the other.
We live in the world where nothing remains constant and so does the technology. It also relates
to the innovative aspects. Taking an example of Ed Tech, this can provide the global access of
knowledge. Innovations that is happening currently that is use of robots that can read minds and
most importantly Artificial intelligence that can create images by its own. These innovations
when will be compared to future technologies can bring drastic change in a positive way.
Technology today is useful in a way that people can have access to every information that they
desire by simply doing google. In order to create awareness in future modes that will be utilised
in a major way are zoom call or social media plat form. These modes provide wider impact. It is
also observed that technologies will help in saving time for the other important work as well. The
combination of current and upcoming technologies will improve the standards of life for the
people. This has not only impacted the educational sector positively but also auto-mobile sector
and hospitality sector. AR and VR technology in future, will save the travelling cost for the
people and this in return will advance the economy as well (Shehata, 2020).
Thus technology can have both positive and negative effect, but in order to reduce its negative
impact it is recommended that technology is to be used wisely and appropriately.
As these technologies from the future perspective is helpful but it sometimes act as
dependency for the learners to always take support from technologies. So as a result they try to
avoid learn from real life experiences and from the practical life as well. Technologies act as a
great role for the learners but it sometimes affect their mind, body and their learning power as
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well. It has been observed that excessive use of technologies and apps makes the individual more
lazy and have less emphasis towards the pro activeness parameter as well. The radiations emitted
from the technologies also impacted the individual into negative terms due to which it becomes
challenging for the individual to learn into fast pace manner(Vardopoulos., 2022). There are
certain kind of issues which have been created due to which lead towards the physical and
psychological issues such as eye strain and also difficulty in terms of focusing towards the
important tasks.
When there is excessive dependency on the technologies then it lead towards the anxiety
and depression parameter as well. When they have faced the screen for longer period of time
then it lead towards the poor posture and also have sleep problems as well. It also reduces the
physical activity so according to the scenario the major knowledge regarding the aquatic life can
be enhanced through real life experience(Warlouzet., 2019). These kind of experiences increases
the confidence level of individual but the use of technology can only give the virtual experience
only. So technologies can't be helpful and supportive in terms of every kind of situation. That's
why in the overall manner up to a certain level these technologies of new brand level help the
learner in terms of positive development and growth but can't be helpful in terms of long run
aspect as well.
From the perspective of its potential level, it has been observed that technologies are very
sharp and up to the mark according to the quality standard due to which it becomes easier to
adopt those technologies (Winstone and Carless., 2019).In context to The Bubbles company,
they can also use these technologies in positive terms and adopt it into a positive manner with the
right kind of approach. From the academic point of view, its brand image and the analysis of
these technologies have proved that they can be used in authentic terms with the right kind of
approach. That's why it is very important that to consider the usage of these new technologies in
a serious manner and with the right kind of approach as well.
Identify and explain the steps needed to provide a market-oriented solution
Market Oriented Solutions are those solutions that are important for businesses for purpose of
increasing awareness of the customer. It is also essential for a business to adopt market-oriented
solutions as it allows them for the purpose of understand the requirements of customers and also
increases their awareness about the offering of the company (Khanuja and et. al., 2018). For this,
the company can use market research intelligence that is essential for them. Market Intelligence
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is the information related to the market segment which provides information strategy as well as
provides a competitive advantage to the company. It is one of the components which includes
data points including customer data, focus groups, competitors, survey responses, sales and other
things. It is important for purpose of the company as it allows them to align the requirement of
customers and trends in the market with their offering (Liefner and Losacker, 2020). It is
important for the business of The Bubble to use these for purpose of improving the capabilities
of the company to meet the requirement of the customers. The Bubble can also use social media
platforms for purpose of gathering data, conducting market surveys and also take customer
feedback in order to get marketing-oriented information for purpose of increasing the success of
their offering in the market. The Bubble is a business that can also focus on advertisement of
different types of products and services in the market which is important for purpose of
increasing the acceptance of their product. These market-oriented solutions provide assistance to
businesses to promote innovation in the market and also ensure improvement in the offering of
the company according to the problem faced by the customers (Tan and et. al., 2020).
CONCLUSION
From above mentioned project report, it can be concluded that innovation and technology are
important for the business. it provides success to businesses in the marketplace and also helps the
company for purpose of differentiating their offering from those of other customers. It is
important for businesses to adopt innovation and different technologies as it provides them with
a competitive advantage in the marketplace. There are different types of factors in the
environment that create an impact on the offering of the company. It is important for the business
to consider PESTEL analysis in their organization for purpose of identifying the different
opportunities and threats in the business. The business also needs to find out a different market-
oriented solution for purpose of improving the success of the company.
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REFERENCES
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China’s machinery industry. Technology Analysis & Strategic Management, 32(3),
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literature. Small Business Economics, 54(1), pp.75-118.
Pan, Y. and Zhang, L., 2021. Roles of artificial intelligence in construction engineering and
management: A critical review and future trends. Automation in Construction, 122,
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Roy, M. and Chowdhury, S., 2021. Ecotourism and hospitality in Bangladesh: the application of
PESTEL analysis and determining the internal factors. In Tourism Products and Services
in Bangladesh (pp. 181-215). Springer, Singapore.
Shehata, G.M., 2020. Exploiting market-oriented collective learning cycle to leverage
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Vardopoulos, I., 2022. Industrial building adaptive reuse for museum. Factors affecting visitors’
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Warlouzet, L., 2019. The European Commission facing crisis: social, neo-mercantilist and
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Winstone, N. and Carless, D., 2019. Designing effective feedback processes in higher education:
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A learning-focused approach. Routledge.
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