DBA8102: Management Innovation, Creativity, and Entrepreneurship

This report delves into the critical relationship between creativity, innovation, and entrepreneurship, focusing on how management innovation has evolved and its impact on business opportunities. The study investigates the evolution of management innovation, analyzing its influence on competitive advantages for companies and its presence in contemporary organizations. The report examines the role of creativity in fostering entrepreneurship, including how management innovation contributes to entrepreneurial success. It draws on various journal articles to provide a comprehensive understanding of these concepts. Key aspects discussed include the evolution of innovation management, the importance of creativity, and the dynamics of entrepreneurship. The report concludes with recommendations based on the findings, highlighting the significance of innovation and creativity for business growth and success.

Running head: MANAGEMENT INNOVATION
MANAGEMENT INNOVATION
Name of the Student
Name of the University
Author Note

Executive Summary
The main aim of the report is to find the manner in which the creativity and the innovation can
give rise to effective entrepreneurship opportunities. Hence, to achieve this objective, the study
followed a comprehensive format whereby it focused on the meaning of management innovation
and how it has involved in the last few years. In consideration with this, the study also outlined
the influence of creativity on innovation and on entrepreneurship opportunities. Various journal
articles and assisting websites were used to gather the information. It was found that creativity as
well as the Innovation is necessary for growth and needs to be applied by the firm. Certain
recommendations have also been provided.

Table of Contents
Title:.................................................................................................................................................3
Introduction......................................................................................................................................3
Purpose........................................................................................................................................3
Background and main points of the report..................................................................................3
Creativity.....................................................................................................................................4
Entrepreneurship..........................................................................................................................4
Aspects of the report....................................................................................................................5
Discussion........................................................................................................................................5
Evolution of management innovation..........................................................................................5
Competitive advantage of management innovation on companies.............................................7
Existence of management innovation today................................................................................9
Creativity`s role in Entrepreneurship opportunities..................................................................11
Role of management innovation in the Entrepreneurship Opportunities..................................12
Conclusion.....................................................................................................................................13
Recommendations......................................................................................................................13

Title: How Creativity and Innovation give rise to Entrepreneurship Opportunities
Introduction
Purpose
The innovation constitutes an integral aspect of the enterprise and the associated
operations. In consideration of this, it becomes integrate for any business to see to it that they are
being able to manage the operations in a manner such that the competitive advantage can be
achieved accordingly (Acar, Tarakci & van Knippenberg, 2019). In line with this, it is essential
to state that the purpose of the study being undertaken here is to understand how the creativity
and innovation in the global business context give rise to adequate Entrepreneurship
Opportunities. In association with this, it can be mentioned that, the primary reason why the
research has been undertaken is to highlight the concepts related to the innovation, the creativity
and the entprendeurship. Hence, various articles have been employed in the study pertaining to
the entrepreneurship and creativity as well as Innovation opportunities shall be applied
accordingly.
Background and main points of the report
The Innovation can be described as the means using which the business is able to come
up with several new ideas which thereby assist them in attaining the overall objectives which
will further assist the business in completing its tasks in a regular manner and meeting the needs
of the market (Acemoglu et al., 2018). In association with this, it is effective to state that the
innovation as a concept intends to achieve better solutions by ensuring that the market can
perform well. In line with this, it becomes effective to state that, when the different enterprises
are being able to engage in the procedure of innovation thoroughly then they will be able to
engage in the provision of more effective products, processes, services, business models and
associated technologies as well. In line with this, the innovation needs to be a concept which is
original and effective and tends to break into the market as well as the society (Alonso-Gonzalez
et al., 2017). In line with this, it becomes effective to state that the different businesses will be
required to see to it that they are being able to ensure long term effectiveness and is engaged in

the practical implementation of an invention which will help in making a meaningful impact in
the society or the market.
According to Berry and Berr (2018), not all innovations will require an invention
procedure but instead the innovation in itself manifests itself with the help of the engineering
process which solves a problem of a technical nature and is scientific in nature. According to
Biemans (2018), the innovation as a concept is generally understood to be the result of a long
term procedure and it intends to bring together the different spheres of business together so that
the firm is being able to attain all objectives in a successful manner and meet up with the
demands of the different consumers in an adequate manner. In association with this, it can be
considered to be important that the enterprises are being able to apply it in an adequate manner.
The historical meaning of the Innovation can be considered to be different and stood up for the
revolt as well as the rebellion.
Creativity
Another concept which shall be discussed adequately in the present study can be
understood to be the Creativity. The creativity can be understood to be a concept which assists in
ensuring that the managers and the different individuals are being able to find the different
hidden patterns and make the connections which can generate effective solutions for the
enterprise. The creativity is usually divided into the procedures of thinking as well as producing.
According to Bieraugel and Neill (2017), the creativity can be considered to be a
combinational force and helps the various enterprises in making use of their inner pool of
resources such as the information, insight and knowledge to inspire the different individuals and
come up with the goods and services which would be very helpful for them. In line with this, it is
essential to state that, the creativity brings about something new into the being. In line with this,
it becomes highly critical for the firm to ensure that a larger concept is applied into the
operations of the firm so as to ensure that the goals can be achieved easily.
Entrepreneurship

Lastly, the study will also be discussing the concept of entrepreneurship which refers to
the concept of designing, launching, running a new business and engaging in the creation of
various job opportunities. In association with this, it is effective to mention that the
entrepreneurship can be described as the capacity and the willingness to develop, manage as well
as organize a business effectively (Cohendet, Parmentier & Simon, 2017). In respect to this, it
can be effectively stated that while entrepreneurship typically launches and runs a business and
tends to undertake a high risk involved in a startup. In association with this, it is critical to
mention that a significant proportion of funding, business decisions as well as the economic
crisis can be mentioned to be effective.
The entrepreneur can be stated to be the entity which has the ability to find and act upon
the opportunities in order to translate inventions and to see to it that the economic is being given
a significant opportunity to boost the operations of the enterprise in an adequate manner
(Coulson-Thomas, 2017). It is in line with this that, the Entrepreneurship as an activity captutres
the innovative and established operations along with fulfilling the needs of the target customers.
Aspects of the report
The report will follow a comprehensive format and layout whereby the Innovation shall
remain the main focus of the study. In line with this, the objectives of the study and associated
dimensions such as the evolution of the management innovation, its application in the domain of
the business, its use in the operations of the firm and associated aspects as well. In consideration
to this, the report will also present a discussion on the competitive advantage of a business by
using innovation, the impact of creativity on business and influence of creativity and innovation
on the entrepreneurship aspect.
Discussion
Evolution of management innovation
Earlier, the concept of innovation was considered to be an obligatory survival strategy
which was considered to be a risky operation which thereby acted as barrier in front of the
enterprise in order to ensure that, they will lead to the end of the operations. Many normative

studies of management operations generally tend to focus on the manner in which the firm would
be required to manage its operations effectively. In the last four decades, the concept of
innovation has gone through a considerate change and every frame in these decades redefines the
meaning of the best practices. It can be agreed that the innovation practices which can be fairly
applied in an enterprise may not necessary enable the best strategies but may turn out to be
ineffective (Coulson-Thomas, 2017). The specific context based on which the business
innovation manages can manage their operations is very critical. According to Etzkowitz and
Zhou (2017), the understanding of the various innovation management approaches and their
advantages in the context of the business can be considered to be a prerequisite one once the
business is required to gain an understanding of the selection of the best approach. According to
Gilson and Litchfield (2017), the developments in the generations of the innovation management
over the last few decades have changed specially in the case of the large companies. The
different managers can be understood to be applying a contingency approach to the concept of
innovation management and adapting to the practices may also be contingent in nature. This is
the contextual innovation.
The innovation management can be understood to have developed after the Second
World War. However, the concept of the contextual innovation can be stated to be the
mainstream practice in the innovation management (Goller & Bessant, 2017). It can be agreed
to it that the Innovation processes generally tend to describe the different activities which are
performed at the different business procedures. The management of the innovation can be
considered to be the governance as well as the management and organization of all innovative
practices. The research and development management is a broader term than the concept of the
innovation and needs to be considered to be the first step in the domain of the innovation.
Although the innovation as a practice and a procedure was effectively carried out in
various stages of the business, it can be stated effective to mention that, it was a concept which
began back in the 19th century however, the concept became much popular after the Second
World War whereby the innovation was considered to be the need of the hour and the main
reason for the survival of the different nations (Hall & Williams, 2019). In association with this,
it can be considered to be integral that the different businesses are able to apply the concept of
the innovation effectively.

Here the Research and Development theory came into question and widespread of
scientific ideas began to take place effectively. The second stage can be mentioned to be the
introduction of the project management methods in the domain of research and development
(Hughes et al., 2018). Here the management of the innovation became more systematized in
nature and in consideration with this, the third generation was followed by the internal
collaboration between the different functional teams as present in an enterprise. In the third
generation of the innovation management, the main focus was given to the concept of integration
of functions and it was essentially believed that it is not one department which will effectively
focus on the overall concept of the innovation in an enterprise but the combined efforts of all the
departments which will assist in making innovation a key aspect of the process of the enterprise
and engaging in adequate innovative activities as well as ideas (Kremer Villamor & Aguinis,
2019).
The fourth generation of the Innovation management added the concept of routines so
that the innovation management could become more flexible in nature and the users as well as
the competitors could be made more effective. In such a scenario, it can be mentioned effective
to consider that, many authors like Lu et al. (2017) and NAKANO and Wechsler (2018),
believe that there exists a fifth generation of the innovation as well whereby the implementation
of the fourth generation takes place. In such a scenario, it can be effectively mentioned that
considerate evolutionary forces lead to the change and its management in an enterprise and all
the organizations which aim to generate in long term success. In association with this, it becomes
critical to see to it that the best practices evolve over the time and the different social,
technological as well as the economical contexts would be requiring various approaches to the
innovation management .
Competitive advantage of management innovation on companies
The innovation can be considered to be an effective aspect of the enterprise and in
association with this, it can be agreed integral that, in order to grow the competitiveness of the
associated business operations, the innovation has a greater role to play. The innovation can help
in improving the productivity of the enterprise, reducing the costs of the business and assists in
becoming more profitable in nature (Nambisan et al., 2017). In line with this, it can be rightfully

understood that, the ability to innovate in the case of small sized enterprises as well as the
medium sized enterprises is essential because they do not have the advantage of engaging in the
economy of sales. The innovation is often treated as the top priority of the businesses and helps
them in ensuring that fewer resources can be kept at the disposable of the enterprise and business
efficiency can be engaged in effectively (Ndemo, 2017). Although the nature of innovation is
considered to be an effective part of the enterprise, it needs to be considered essential that, the
innovation helps in providing a competitive advantage to the business as it assists in providing
adequate profits and additionally invest in the accumulation of the right resources.
As the innovation is required to be made an essential part of the business, it can be stated
to be essential to consider that, the innovation is required to be made a continuous practice in an
enterprise and needs to be integrated into the actual ways of working in a much better way to
succeed. Although the implementation of the innovation may not be easy, it has to be considered
that, when the business pays more attention to the enterprise then in such a scenario, the
enterprise may be essentially required to see to it that, they are being able to engage in adequate
success and they are undertaking steps to ensure effective operations (Perry-Smith & Mannucci,
2017).
The first step in such a scenario may be to choose the goals of the enterprise. In
association with this, it can be referred effective to consider that, when the choice of the goals is
being made in an effective manner then in such a scenario, it is effective to align the short term
innovation goals which help in attaining the goals of the enterprise. Moreover, the second stage
in this procedure can be agreed to be the building of the procedures. In line with this, it can be
agreed that the competitive advantage can be built in an enterprise only when the idea
management procedure is applied adequately (Presenza et al., 2018). Another step to be taken by
the enterprise is to ensure that the firm is being able to measure the aspects systematically and
that they are being able to engage in the implementation of the innovation metrics with the help
of which they will be able to understand how they are faring with respect to the innovation
process as a whole. Another initiative which is required to be undertaken by the enterprise can be
referred to be the fact that the creation of the pro innovation culture is integral. In line with this,
it can be stated that, when the culture will be applied in the in an adequate manner then in such a
scenario, the people`s behavior can be balanced accordingly (Reiter-Palmon, 2017). When it

comes to attaining the competitive advantage for the purpose of the business, then in such a
scenario, it becomes effective for the firm to see to it that they are being able to impress the
different customers in an effective manner. In order to make the innovation and its management
a competitive advantage for the business then the enterprise would be required to communicate
its mission accordingly with the help of which they will be able to ensure that all the operations
are being carried out effectively (Serrat, 2017).
Another key step which can be taken by the enterprise is ensuring that the values can be
reinforced adequately and the shared values behind the service are met with accordingly. When
the values are being maintained accordingly in a firm then there arises a need to encourage a
cultural fit and this shall then contribute towards improving the overall skills which then go a
long way in encouraging an environment where learning and personal improvement can be
supported accordingly. Hence, in this context, it can be effectively mentioned that the innovation
is all about improving the operations of the business and ensuring that the flute problems in a
market can be viewed as viable solutions.
Another medium which the firm can make use of can be mentioned to be the effective
management of the goals of the enterprise and ensuring that adequate human resources can be
applied in the enterprise which shall further ensure that, the development can be carried out
effectively.
Existence of management innovation today
The innovation in the context of management principles as well as procedures has the
ability to create long lasting advantages and motivate the different employees as present. It has to
be understood that adequate innovative practices need to be applied in an enterprise which will
thereby ensure that the competitive shifts in the positioning of the enterprise can be ensured
effectively. With respect to which it can be understood that, companies often apply a well-honed
procedure for the purpose of the continuous management and innovation (Tidd & Bessant,
2018). Every organization currently has undertaken considerate plans to ensure long term
efficiency and able to see to it that the innovation in an enterprise is able to engage in a

breakthrough procedure and effectively help the firm in developing technology and long lasting
advantage which assists in meeting with challenges associated with the management orthodoxy,
engaging in systematic transformations and in association with this, ensure that innovation is
taken to be a long and enduring procedure and process.
The existence of the management innovation can be observed even today whereby in the
case of Toyota, the firm is being able to harness the employee intellect so as to see to it that they
are being able to manage their efficiency gap and engage in relentless improvement (Tidd &
Bessant, 2018). Toyota believes that the first line employees are more important but at the same
time, they need to come up with adequate policy to make process improvements as well. With
the combination of the process strategy and the procedure, the enterprise has been able to ensure
effective operations. It can be agreed to it that the unconventional the principle which exists
tends to assist the business in ensuring considerate successful operations.
Another enterprise named Wholefoods also engages in a similar strategy whereby it tends
to engage in individual innovations spanning which are well associated with the management
processes as well as the practices. The enterprise has grown considerably in the past and this can
be considered as one of the main reasons why the innovation strategy can be understood to be a
critical part of the enterprise (Vittersø & Reitan, 2018). When other existing grocery chains have
been undertaken activities so as to see to it that, they are being able to engage in successful
competition, however, what is working well of the enterprise can be understood to be the
extraordinary retail model of the firm which helps in achieving the highest profits for the firm
can be attained. The innovative foundations at the Whole Food can be understood to be based on
the aspects associated with the tea development. In consideration with this, it is effective to
ensure that when the team undertakes decision on their own then in this scenario the distinctive
management style can be understood to be the management innovations to be applied (Wagner,
2018).
The management innovation can be described as the market departure of an enterprise
from the traditional management system and principles of operations to a more contemporary
style where the managements would be give the facility to undertake adequate decisions on their
own (Weisburd & Braga, 2019). The innovation management as a procedure can be stated to be
the medium using which the enterprise is ideally required to set the overall goals, layout

associated plans, motivate the aligning efforts of the enterprise, coordinate and control the
different activities as well as apply the knowledge in an adequate manner (Tidd & Bessant,
2018).
In a large enterprise, the management procedures such as the capital budgeting, the
overall hiring and promotional activities need to be turned into a management innovation
procedure and the plight of the managers needs to be met with. The operational procedures focus
on the business processes of engaging in effective operations whereby the management
innovation targets the company`s management procedures (Weisburd & Braga, 2019) The
Whirlpool as an enterprise also undertakes effective initiatives to ensure that they are being able
to engage in adequate initiatives to ensure successful innovation strategies can be applied
accordingly and the firm is being able to ensure long term success.
Creativity`s role in Entrepreneurship opportunities
The creativity as understood earlier can be understood to be the several initiatives as
undertaken by the various enterprises to engage in long term success. In association with this, it
can be sated to be adequately critical that, the creativity has a key role to play in the
Entrepreneurship activities (Xie & Paik, 2019). Although an enterprise may believe that the
creativity does not have a major role to play, it can be effectively agreed to it that, the creativity
has a rather strong in flue cue on the entrepreneurship and associated opportunities.
Firstly, it can be agreed to it that, creativity helps in increasing the chances of success for
a new entrepreneur. When a new entrepreneur is involved in a business, they may not be
necessarily sure that the entrepreneurship will be able to attain all the objectives, however, it is
through the procedure of creativity that a firm wall be able to see to it that, its roles associated
with presenting the unique item which shall be an instant hit in the market. This can be
mentioned because, an entrepreneur who tends to come up with a monotonous offering might not
be able to generate higher success but an enterprise with creative ideas will be able to ensure that
it is undertake he right step.

Another influence of the creativity on the entrepreneurship can be agreed to be the fact
that the creativity goes a long way in increasing the productivity of the enterprise. According to a
rest as conducted by the different enterprises, it was found that the creativity help the
organizational members to find better and faster ways with the help of which they will be able to
improve the productivity, In association with this, it can be agreed to it that, the creativity when
applied to the business context assists in increasing the productivity of the entrepreneurship idea.
Hence, when both the managers and the owners of the business will be creative, the enterprise
will be able to gain long term successful operations (Xie & Paik, 2019). In case the organization
is not innovative enough and the different members have no participation in the decision making
then in such a scenario, the enterprise would be able to not engage in an innovative idea as the
implementation of the innovation ideas involved team work.
Furthermore, the concept of creativity also assists in engaging in the exploitation of the
employee potential. This essentially means that, when the different employees are highly creative
in nature then in such a scenario the business will be able to see to it that the employee’s
potential is applied to the fullest and that the firm is being able to engage in successful
operations. Very often the employees as preset in the enterprise might be interested in working
hard for the achievement of the entrepreneur goals but may not be necessarily able to engage in a
successful output because they not are skilled enough. However, when the employees are
provided with adequate skills and opportunities the performance improves.
Another role which creativity has to play in an enterprise can be agreed to be the fact that,
the creativity helps in encoring critical thinking in an enterprise. In association with this, it can
be considered integral to state that, when the different individuals have adequate creativity skills
then in such a scenario, the employees are being able to manage and tackle the operations
effectively (Lee, Hallak & Sardeshmukh, 2019). Once the different employees will be able to
develop the aspect associated with the critical thinking effectively. The problem solving skills of
the entrepreneurs are often viewed as one of the most critical skills as possessed by them which
further assists in ensuring long term success.
According to Tidd and Bessant (2018), lastly the most important reason why the create
thinking may be considered relevant for the enterprise is because it assists in fostering the
innovation of the enterprise and in line with this, it also helps in engaging in adequate initiatives

with the help of which the entrepreur will be able to engage in the development of creative ideas
and help the entrepreneur in ensuring long term success. The definition of innovation insists on
ensuring that the new ideas need to be implemented in the business to engage in organizational
success. Hence, creative thinking is an aspect which is considered largely effective for the
enterprise.
Role of management innovation in the Entrepreneurship Opportunities
Having considered the role of the creativity in an entrepreneurship opportunity, one
might wonder on the role of the management innovation on the entrepreneurship opportunities.
The goal of the enterprise is to build a strong business and formulate an effective customer
network. This is the area where the management innovation effectively ensures that the
entrepreneur is assisted in improvising an existing business idea and that initiatives are
undertaken to make the scenario better for the customers and for themselves as well. The critical
importance of innovation in an entrepreneurship if opportunity can be considered to be effective
by engaging in a new way to produce a solution or a product. The longevity of a business is also
highly dependent on the innovation aspect (Serrat, 2017). The entrepreneur generally begins with
a need and through innovation the firm will be able to seize the opportunity and live more
comfortably. Moreover, for those firms who are not new, the managers are effectively required
to keep innovation as the key aspect of the firm and contribute to the success of the firm. The
entrepreneur in an enterprise takes up the role of an innovator and ensures that multiple solutions
are formulated by the enterprise. Similarly, factors such as the competition also influence and
strengthen the influence of the innovation on entrepreneurship opportunities. Hence, in this
context, it can be agreed to it that the aspect associated to the innovation is not only critical in the
domain of the entrepreneurship but also critical in the regular course of the business. In line with
this, it can be mentioned that, by helping the business to innovative regularly, innovation helps
the enterprise in becoming successful in all the endeavors (Kamel et al., 2017). Firstly, the key
aspects of innovation states that the existing technology needs to be replied with the advanced
technology which will be useful for the enterprise in bring about considerate innovative
activities. This simply means that an enterprise which aims a surviving long will be required to

come up with adequate activities related to the marketing and consumer behavior are well
(Serrat, 2017).
Conclusion
Hence, as understood in the given report, the concept of Innovation can be taken to be a
critical one. Earlier, the innovation was viewed as the last resort which a firm was required to
undertake but now it is a regular undertaking of a business with the help of which the firm aims
to engage in considerate operations. The report followed a structured format hereby the evolution
of the management innovation was discussed and followed by the discussion on the manner in
which the innovation is a key aspect relevant even today. The topic of the study aimed to
understand the concept of the management innovation, its critical importance today and to find
the influence of the innovation and the creativity on entrepreneurship. The report found that both
these aspects have a critical influence on the operations of the business.
Recommendations
The following recommendations can be provided to the different enterprises to ensure
success with innovative activities:
 All the enterprises would be required to see to it that they are being Abe to apply
innovation into the operations. The size of the firm does not matter but it is integral to
state that, if innovation and innovative processes are absent, the firm will not be able
perform well I the long run.
 Instead of introducing innovation in an enterprise all of a sudden, the enterprise would be
required to bring about the innovation in various processes for effectiveness.
 Creativity forms an important aspect and a stepping stone for innovation in an enterprise.
In association with this, it is effective to mention that, creative skills have to be
encouraged
 Lastly, the firm would be required to maintain a proactive approach to change and
innovation so as to maintain a competitive advantage.

 The different enterprises would be required to see to it that the innovation is not a sudden
project which can be taken by the firm in one instance and enquires adequate research
and brain storming activities as well which would be successful in bring better results.
 While carrying out the innovation management procedure, the application of a suitable
model of retail. In consideration with this, when the Tidd and Bessant model is assessed
the stages of Innovation are effective in nature.
 Additionally, the firm would also be required to ensure that, the right balance in the
autonomy of the employees is provided to ensure that in the long run associated steps can
be taken to maintain it.
 Entrepreneurs would be required to come into the business with a new ideas which would
be highly innovative and creative. The creativity and innovation can be taken to be the
only tool of competitiveness.
Hence, by applying these ideas, the enterprises using conductive management strategy would
be able to perform well and receive unpaid services.

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