Analysis of Innovation in the Hospitality Industry

This report examines the concept of innovation within the hospitality sector, using Premier Inn as a case study. It discusses various sources of innovation, such as the unexpected, incongruity, necessity, and demographics, and their significance in enhancing business performance through increased efficiency, improved branding, and staying ahead of market disruptions. The report critically evaluates the contribution of innovation to business strategy, analyzes factors driving innovation like cloud services, in-room technology, and keyless entries, and assesses the benefits and limitations of these innovations. It further reviews various innovative approaches, evaluating their value addition and success, and conceptualizes a feasible innovative idea for the hospitality sector, specifically smartphone-operated rooms, including a pitch and market potential analysis. The report concludes with the importance of innovation for organizational growth and provides relevant references.

Concepts and
Innovation in
Hospitality

Table of content
• Introduction
• Discuss the concept of innovations as well as different sources of
innovation
• Exploring the significance of innovation for the performance of business
• Evaluation on the contribution of innovation in the performance of
business as well as analysing the advantages that has been gained in the
form of result
• Critically evaluating the contribution of innovation to performance and
business strategy for achieving objectives of hospitality industry
• Analysing the factors that drive innovations in the hospitality industry by
using examples of different organisation
• Critically analysing the benefits and limitation of factors that drive
innovations in the hospitality sector in order to meet business objectives
to maximise profit

To be continued…
• Critically evaluation on how the factors drive product and service as well
as brand innovation across a range of organisation in the hospitality
sector that sustain competitive edge and profitability
• Reviewing a range of various innovative approaches as well as concepts
which have been applied in hospitality sector using particular examples
• Evaluation a range of innovative approaches as well as concepts in the
hospitality sector by using particular examples, analysing the level in
which they have added value
• Critically evaluating the success of a extent of innovative approaches as
well as concepts which has been adopted by hospitality organisation
• Conceptualise an innovative idea for the hospitality sector that has
feasibility along with the market potential in order to take to the
marketplace

To be continued
• Pitching an innovative idea for the hospitality sector
• Evaluation on the market possible in terms of financial return and
customer alignment for innovative idea
• Presenting a well-articulated, coherent pitch for a feasible innovative
idea for the hospitality sector that is based on justified and valid market
research along with the potential that match with customers needs and
wants
• Conclusion
• References

Introduction
• The concepts of innovations in hospitality makes
companies to introduce new things to the world.
It helps in creating largest opportunities for the
company as well as much important for their
success, economic growth and long term survival
in the market (Zach, Krizaj and McTier, 2018).
• In the following report, selected organisation is
Premier Inn which is multinational hospitality
organisation of UK.

Discuss the concept of innovations as well as different
sources of innovation
The innovation concept is not described by application or introducing new
methods or ideas but it can described as a process that consist multiple
activities for uncovering the new ways in order to conduct particular things. In
context of Premier Inn, different sources of innovation for their hotels are
described below:
• The Unexpected
• The incongruity
• Necessity
• Demographics

Exploring the significance of innovation for the
performance of business
The innovation is essential for organisation in
order to achieve success in rapidly increasing
need for growth and change in the business
environment. In respect of Premier Inn, the
importance of innovation which helps in
enhancing their overall performance are
described below:
• Increasing efficiency
• Improving brand
• Staying ahead of disruption

Evaluation on the contribution of innovation in the performance of
business as well as analysing the advantages that has been gained
in the form of result
• Innovation plays an crucial role in order to improve the overall performance
of the company is better manner.
• Different sources of innovations describes how an innovation can be taken
place in the organisation in order to fulfil the needs of customers in better
manner.

Critically Evaluating the contribution of innovation to
performance and business strategy for achieving
objectives of hospitality industry
• Innovation helps in making different process in hotel industry more easier
from which management of Premier Inn can effectively develop their
business strategy as well as improve their organisational performance which
helps them to achieve their organisational objectives in more better manner.
• This makes management of Premier Inn in order to find innovative idea
which helps in developing their service in order to make their customers
satisfied with their service.

Analysing the factors that drive innovations in the
hospitality industry by using examples of different
organisation
Innovation in the hospitality industry is important as it consist potential in order
to transform the industry in positive manner. In case of Premier Inn, the factors
that drive innovation in their hotels are described below:
• Cloud or SaaS (Software as a Service) in hospitality-
• Improvement in In-Room technology as well as Self Service Tech in the form
of an innovation in the Hotel sector-
• Keyless entries- smartphone operated room-
• Easy Check-in

Critically analysing the benefits and limitation of factors that
drive innovations in the hospitality sector in order to meet
business objectives to maximise profit
• There are various factors which helps in driving the innovation within
hospitality sector in order to meet their organisational objectives and
maximise their profit in better manner.
• As these drivers of innovations help management of Premier inn in order to
provide innovative and quality service to their customers.

Critically evaluation on how the factors drive product and service
as well as brand innovation across a range of organisation in the
hospitality sector that sustain competitive edge and profitability
Driving factors of innovation like keyless entries and easy check-in makes
Premier Inn to provide more easier service to their customers in order to make
their experience effective by with the help of their smartphones and Tablet in
which they does not require in order to stand in queue for taking their room
keys as well as check-in the hotel.