Reflective Report: Business Creativity and Innovation Project

This report presents a reflective analysis of a team-based creativity and innovation project undertaken by a student, focusing on a real-world business problem within the supermarket industry. The student, as part of the system design team, applied the Applied Creativity & Innovation model, including brainstorming sessions and feasibility analysis, to enhance the shopping experience through the implementation of a Trolley Scanner. The report details the application of techniques like IPPCO and SCAMPER to generate ideas and foster innovative thinking, collaborative decision-making, and team management. It also highlights the limitations of time and curriculum integration in training, as well as the importance of aligning training and development with business performance. The student reflects on the process, skills gained, and the importance of creative problem-solving in business contexts, supported by relevant academic references.

Reflective report 3
Few companies fail to integrate the right components in the training curriculum,
which could be a major limitation for improving the business performance. The training and
development al sessions provided to the employees must be related to handle the customers
properly and provide them with seamless experience during the shopping process while the
developmental sessions should allow the workers within the supermarket industry to
understand the green procedures. . Again, Somech and Drach-Zahavy (2013) opined that
Time is a major limitation, because without the availability of enough time, the services
would likely not be able to bring the desired results, which might further affect the brand
reputation and make customers gain negative mind sets about the services delivered within
the industry. As a part of the system design team, I made sure to evaluate the various
components of the Trolley Scanner to be implemented at the supermarket chains for creating
a better shopping experience for the customers. I even conducted a feasibility analysis with
the involvement of the organisational manager and the other employees to discuss about the
product and its benefits during the shopping process. It started with brainstorming sessions,
where all the project team memebrs provided their ideas, views and opinions, furthermore
allowed me to address the problems and find out the most suitable innovative solution to the
problem. The groups were arranged by the team leader into concept groups and identified as
ripe, unripe and concept, based on which the different views and opinions were assessed, thus
assisted me to get prepared for the effective development of ideas and concepts at a faster rate
too (Serrat, 2017). The use of IPPCO technique also helped in team building exercises, which
facilitated the development of innovative and creative thinking ways needed to design
potential solutions to the problems, issues and challenges faced during the project and by the
businesses within the supermarket industry (Sarooghi, Libaers & Burkemper, 2015). All these
idea generation and innovative thinking strengthened my skills, knowledge and expertise,

furthermore facilitate collaborative decision making and team management in a better way
too.
References
Serrat, O. (2017). Harnessing creativity and innovation in the workplace. In Knowledge
Solutions (pp. 903-910). Springer, Singapore.
Somech, A., & Drach-Zahavy, A. (2013). Translating team creativity to innovation
implementation: The role of team composition and climate for innovation. Journal of
management, 39(3), 684-708.
Sarooghi, H., Libaers, D., & Burkemper, A. (2015). Examining the relationship between
creativity and innovation: A meta-analysis of organizational, cultural, and
environmental factors. Journal of business venturing, 30(5), 714-731.