Innovation and Commercialisation Report for Rebellion Developments

This report examines innovation and commercialisation within a business context, using Rebellion Developments as a case study. It defines innovation, contrasts it with invention, and highlights its importance, particularly for companies like Apple Inc. and Virgin Group. The report explores the 4Ps of innovation (Product, Process, Position, Paradigm) and the application of an innovation funnel. It discusses the significance of vision, leadership, culture, and teamwork in fostering innovation, along with the concept of frugal innovation and its relevance for Rebellion Developments. Furthermore, the report covers the importance of a commercial funnel and methods for protecting intellectual property within the company. The report provides an overview of how these strategies can be applied to drive business growth and maintain a competitive edge in the market.

UNIT 8. INNOVATION AND COMMERCIALISATION
Executive Summary
The report is constructing with different forms of innovations and its importance in the
business as per the scenario of Apple Inc. and Virgin group. The report is established in order to
consider the difference between innovation and invention in an organisation. The report
elaborated as the explanation of innovation. Follow with the 4Ps required for innovation in the
organisation. The explanation of vision, leadership, culture and teamwork required for
innovation in Rebellion Developments with the frugal innovation in the company. The
discussion on the importance of commercial funnel in the business establishment is taken into
consideration. Therefore, the final evaluation of different tools to protect knowledge and
intellectual property in Rebellion Developments are determined.
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Table of Contents
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Introduction
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Introduction
The innovation and commercialisation are important for every business organisation. The
innovative techniques are always helpful to proceed with the work process in the business
organisation. In this report, the Rebellion Developments is selected as an organization to
facilitate the innovative techniques in the business process. Rebellion Developments is a
manufacturer of computer games and magazines in the UK said as small manufacturing unit in
the UK market (www.rebellion.co.uk, 2016). The approaches of innovations and inventions are
important to evaluate the business performance in the organisation. Hence, the requirement of
various factors such as vision, leadership, culture and teamwork are needed to maintain in the
innovation procedure for organisation.
Task 1 (LO1)
P1. Explanation of innovation and its importance Rebellion Developments
Innovation is explained as new concept that is being used by business organization for
developing and designing new products and services. As mentioned by Nieto and Santamaria
(2007, p.370), the innovation always helps the business to maintain its reputation in the market.
The customer in the market always wants to avail something new in the form of product or
services. Therefore, innovation of any product and services are important to the business to
facilitate sustainable development. In Rebellion Developments, the innovation is essential in the
context of new computer games for the customer (www.ibtimes.co.uk, 2015). In this ever-
changing era, the innovation can be facilitated in accordance with the services or the product in
the business process. For example, in Apple Inc., the continuous development of a product such
as iPod must be them in the top electronic accessory company globally (www.apple.com, 2016).
In Rebellion Developments, also the chances of innovation are there to enhance the process of
the product in the business. Per Chesbrough (2010, p.361), the facilitation of computer games
should produce in innovative versions. The new versions of existing computer games should be
introduced in the markets to satisfy the customer and enjoy the new experiences in the form of
computer games (www.ibtimes.co.uk, 2015).
There is various importance’s of innovations in the business. As mentioned by Tellis et
al. (2009, p.15), the customer satisfactions to avail the new innovative experiences for product
and services from the existing business. For example, in Virgin group, the innovations depend
upon the customer requirement for different products and consultant in the market
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(www.virgin.com, 2016). Rebellion Developments should also proceed with the business
mechanisms. The Same formation of products and services cannot live last in the market. As
asserted by Lichtenthaler (2009, p.323), to correlate with the ever-changing demand of the
people for services and products in the market need to produce the innovation in the business.
Achievement are depending upon various objectives in organisation. Therefore, it can be said
that the innovation is essential for the entire organisation to maintain its reputation in the market
and to facilitate the customer satisfaction by its innovative products and services.
P2. Explanation of vision, Leadership, culture and teamwork for innovation and
commercialisation
The innovation required having various factors that to be considered in the business. As
mentioned by Pearce and Ensley (2004, p.272), the vision of the business to the main workforces
in the business are required to be established in the facilitation of innovative techniques. The
innovation and commercialisation have always required the vision if the working mechanism in
the business. For example, in Apple Inc, the vision of innovations in the product of iPod in 2001,
are different from the market expectation and satisfaction (www.apple.com, 2016). As asserted
by Van Kleef and Roome (2007, p.43), the leadership skills are required to avail the innovation
techniques in the organisation work process. The products and services are considered the proper
form of leadership in the organisation. In Rebellion Developments, the vision and leadership for
innovation for the magazines and computer games are required to be maintaining within the
organisation (www.ibtimes.co.uk, 2015). The products as magazines should follow up the
leaders of a team to facilitate the various innovations. The commercialisation needs the
teamwork for any business within the employees of the organisation. Teamwork always helps to
determine the new techniques in product manufacture and development in the business.
However, the business establishment in Rebellion Developments is very accurately
maintaining the teamwork process. Therefore, the innovations and commercialisations are
virtually better experiencing in the business. For example, in Apple Inc., the innovation process
needs to be different in the formation of teamwork within the organisation. To maintain the
brand name in the market, Apple Inc. is continuously innovative for its products. The suggestive
measures for avail the commercialisation in Rebellion Developments, are supposed to enhance
the business in different markets for the new technical consideration in the business process. As
supported by Montes et al. (2005, p.1168), the evaluation of different methods of
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commercialisation, eligible leadership skills are to be required to give the proper training to the
employee within the organisation. Rebellion Developments should introduce the new leaders in
the existing team for avail the training process of the innovation and commercialisation in the
existing practices and services that are offered by the firm.
Task 2 (LO2)
P3. Explanation of 4Ps of innovation and use of innovation funnel as per Apple Inc. and
Virgin group
There are the different processes to consider in the innovation of products and services in
a business. As commented by Anderson (2013, p.3), the innovation funnel is a process to
develop the product by introducing innovative ideas depends upon the market requirement of
that product. To avail the innovative techniques in the market, it is important to follow the 4Ps
for product development. The processes of 4Ps in innovations are considered as Product,
Process, Position and Paradigm. Product seems to be that how to innovate a product by
considering the innovation in the existing product or introduce the new products in the business.
In Rebellion Developments, the existing products of computer games are to innovate and an
introduction of new products for different expression of magazines are to be considered. Process
the product that is taken for innovation such as computer games and magazines. The process for
innovation is very specific in the context of the product. As commented by Francis and Bessant
(2005, p.180), the Position of the selected product has determined as the promotional techniques
of the product in the market. The Paradigm of the product leads to be the specific techniques for
launching of the product in a specific category of the innovation. As mentioned by Bessant and
Tidd (2007, 143), the 4Ps of innovation can help to regulate and facilitate the methods of
different products in the market. For example, in Apple Inc. and Virgin group, the considerations
of 4Ps of innovation are considered frequently. Therefore, the innovations and commercialisation
in Apple Inc. and Virgin group are very high and development within the business. The
techniques of different arguments in Rebellion Developments, for innovation, need to be
enhancing by the methods of 4Ps in the business process. The company can avail the settlement
in the form of different assurance in the business organisation of Rebellion Developments.
Therefore, it can be said that the innovation should maintain the methodology to process with the
work process in the business organisation.
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P4. Explanation of frugal innovation in Rebellion Developments
The frugal innovation can be explained as the innovation practice held with the
consideration of the cost of goods of a product. It helps for reducing the cost of the products so
that lower priced products can be offered to the consumers of business. Unnecessary features are
removed from goods so that overall price of it can be reduced. Frugal innovation supports for
limiting the resources that comprise financial and material resources. Rebellion development has
opportunity for making use of frugal innovation techniques for offering lower cost products for
the consumers. Cost can be cut for the products and services that are offers by the firm and it will
aid for selling the products and services to large number of consumers. New business models can
be developed by the company and value chains can be configured so that required objectives
could be achieved successfully.
(Source- Zhu, Kraemer and Xu, 2006)
As mentioned by Brem and Ivens (2013, p.230), the frugal innovation considers in the
product manufacturing process so that the elimination of different cost of that product can be
managed. In the context of Rebellion Developments, the involvement of frugal innovation should
be considered because as the business is established as small manufacturing units, therefore, the
process of reducing complexity in the cost of goods are required in the business. The
developments per with the cost reduction methods are using in the business for sustain in the
future prospect. As mentioned by Agarwal and Brem (2012, p.8), the innovation process always
acquires huge cost if the proper costing techniques are not supposed to use. Therefore, it can be
said that the innovation of different computer games as 3D effects and so on should recognise the
proper costing techniques (www.ibtimes.co.uk, 2015). For example, as per the given scenario in
comparison with Virgin group, the cost reduction techniques are used to maintain the selling
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prices of various services and products are consider continuously from the year 2011
(www.virgin.com, 2016).
However, in Rebellion Developments, the process of manufacturing of magazines need to
consider the innovation frugal. The reduction of different utilised costs in the production process
needs to be removed in the business process. As supported by Varadarajan (2010, p.135), the
development is not all about the huge investment of capital and cost incurred, it is all about the
new ideas enforcement with sustainable development in the business enhancement. For example,
in the given scenario of Apple Inc., it is considered as the big multinational company globally.
Hence, it may have huge capital to invest in the business innovation process. However, Apple
Inc. also considers the frugal innovative techniques. The expertise skills of the different
employee in the company proceeded with the reduction of costs in the business. Therefore, it can
be said that the frugal innovation technique is essential for every business organisation to
maintain the cost mechanism in the business production process.
Task 3 (LO3)
P5. Importance of commercial funnel with application for developing new Product.
The commercialisation is explained as a process in which introduction of new goods and
the production methods within organisation. As supported by Wheelwright (2010, p.225), every
business should follow the process of commercialisation in the context of development within
the market. Rebellion Developments avail the process of commercialisation in the business to
launch a new product of different computer games in the market of UK. The commercial funnel
can be defined as the process of commercialisation such as the launching of innovative new
products development or the method of doing manufacturing and production in business.
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(SOURCE- Varadarajan, 2010)
It is a type to funnel where the required measures are taken into consideration for the
business production process. In Rebellion Developments, the production of new games or
launching of different magazines requires the process of commercialisation. For instance, the
company may introduce new computer games, for this the company needs to establish an
employee team to start the process of formation of new computer games. Therefore, it should
require the proper process at the business organisation. As mentioned by Hoyer et al. (2010,
p.288), there is various expertise employee are required to produce business products in the
organisation. Hence, it can be stated that the commercial funnel is required to maintain the
production mechanism within the business.
However, in many aspects, the commercial funnel is not able to help in the production
process, especially in the software production aspect. Rebellion Developments can maintain the
commercialisation in the prospect of different production techniques in the process of the
magazine produced in the market. This can help the company to formulate the different process
of production cost and price in the business. As commented by Alam (2003, p.309),
enhancement of business structure in the market helped to find the process of production in
innovative manner. In the context of Rebellion Developments, the introduction of different new
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and innovative computer games for children can lead to the commercialisation process regarding
the involvement of various costs. Therefore, the commercialisation of any company should go
through the process of different commercial funnels in the business product development.
P6. Innovation Business Case for Rebellion Developments
Innovation is all about the introduction of new product of new techniques of development
in products of a business. As supported by Perdomo-Ortiz et al. (2006, p.1178), every business
must consider the business process in innovative ways for establishing its reputation in the
market. In Rebellion Developments, there are many ways to avail the innovation and
commercialisation in business techniques to satisfy the customer in the market. In Rebellion
Developments, the innovation is proceeding with the aspect of computer games first. The
computer games are most attractive elements in the modern era. Every youngster or children are
fond of the computer games in the society. In the present situation, the requirement of computer
games is huge to satisfy the portion of customers. As commented by Mansury and Love (2008,
p.58), the innovation should be specific in the context of required products and services of a
organisation. Availing the techniques of different computer 3D games can grab the eyes of the
customers in UK market.
To access the funding in Rebellion Developments for facilitating the innovation process
for computer games, through varies sources such as bank loans, corporate responsibility by the
company’s co-owners and so on. The fund can be accessed from the public offerings by listing
the company in UK stock exchanges. In Rebellion Developments, the innovation techniques
should consider the enhancement of different levels of the computer games. There may be the
introduction of different attractive packages to the computer games. The technology and
software that are used in the previous computer games are replaced by the new techniques and
software. The recruitment of new expertise IT practitioners in the business can improve the
experience of new computer games. The company can construct the different team for accepting
the innovation process. The expertise leaders are selected for efficient work outcomes in the
business to facilitate the innovative ideas in the production of new computer games within the
organisation. As supported by Zhu et al. (2006, p.1569), the evaluation of workforces within the
organisation required to be settled in context to adopt the innovative process of production. For
example, in the given scenario of Apple Inc. and Virgin group, the expertise recruitment of
different employees is processed in the organisation to facilitate the change in techniques of
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production of new products in the market as innovative form. Therefore, Rebellion
Developments also go through the process of innovation with this method only.
Task 4 (LO4)
P7. Evaluation of different tools in Rebellion Developments for protecting knowledge and
intellectual property
The innovation mechanism involves different tools to develop, retain and protect the
knowledge and intellectual property within the business. As mentioned by Zahra and George
(2002, p.148), various tools that an organisation need to be developed to provide the innovation
within the workforces in the business. In the context of Rebellion Developments, there are
various tools that can be developed such as the proper training process in the organisation to
consider the evaluated innovation techniques for different changes in the business establishment
(www.tmt-news.com, 2016). The training of employees can help to organise the work process in
the business. The training can be said as the skills regarding new technologies, regarding the
marketing process and foir4 facilitating 4Ps of innovation. The gathering of ideas from the
employees to support the innovative techniques can be used in the organisation. The employees
are key factors for any persuaded innovation in the organisation. Hence, it is required to train the
existing employees to attain the various tasks of innovation and commercialisation in the
business. The evidence based on the techniques of Rebellion Developments, for the development
of the different process of work, is to be required in the organisation (www.tmt-news.com,
2016). Therefore, it can be said that the proper training for the employees of Rebellion
Developments considering maintaining the innovation is to protect the knowledge of the
organisation.
However, Rebellion Developments may develop some more tools, to facilitate the
innovative techniques of production. The teamwork is a key source to avail the required
knowledge within the organisation. In Rebellion Developments, the teamwork for enhancement
of different new computer games and magazines are required (www.ibtimes.co.uk, 2015). The
Rebellion Developments can facilitate the retaining by constructing the proper team with an
accurate team leader in the organisation. The retaining of different knowledge and plans is
generated from the team members to proceed with the innovative working process in the
organisation. For example, in the given scenario Apple Inc. and Virgin Group are maintained the
employee's satisfaction and constructed the team for different departments with efficient team
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leaders within the organisation. Therefore, it can be said that the organisation should proceed
with the teamwork to retain the employee work process.
To protect the knowledge and intellectual property within the business, various tools
should be developed in the organisation. In Rebellion Developments, the intellectual properties
can be protected with the help of trademarks, copyrights and patents. For example, in Apple Inc.
and Virgin group protect its intellectual property with the help of trademark as brand names so
that other companies cannot be able to take the ideas and products by their company’s name. The
company to protect any type of innovations within the organisation uses the patents. In Rebellion
Developments, the patents of different magazines should be created so that, other business
organisations cannot take the advantage of the former company products. The copyrights are
used to protect the software that is developed by a company in the market. After enabling the
copyright version of any software, the users cannot dismantle the facts and information stored
within it. The trademark of a company product only can process if the company registered its
products as per the laws and regulation of a government. In Rebellion Developments, the
trademark for different computer games can create by registering of that product as per the UK
laws. The patents are helpful to create the assurance of safety of different products in the
business organisation. Therefore, it can be said that every company should protect the knowledge
and intellectual property in the form of copyright, trademarks, brand and patents.
Conclusion
From the above discussion, it can be concluded that the innovation is required for every
business organisation to establish its image and reputation in the market. Especially in the small
manufacturing enterprise, the innovative techniques for production and consultation are very
important. The requirement of 4Ps of innovation should be taken into consideration for
formulating the business innovation mechanism within the organisation. The vision, leadership
and teamwork are important for every business to innovate its workforces. Therefore, it can be
said that the business commercialisation and innovation process should be specific so that
innovative products can be delivered to buyers.
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