MGT5EBP Assignment: Innovation Analysis of Renault Clio

This report provides an in-depth innovation analysis of the Renault Clio, examining its evolution across five generations, from its initial launch in 1990 to the latest models. The analysis explores the car's key features, including unique safety aspects and technological advancements. It uses the 4 P's of Creativity Model to understand the product's marketing and placement. The report also applies Porter's Five Forces model to assess the competitive landscape of the automotive industry, and conducts a SWOT analysis to identify the car's strengths, weaknesses, opportunities, and threats. Finally, it provides recommendations for future innovation strategies, emphasizing the importance of research and development, product advancements, and investment strategies. The report references key academic sources to support its arguments and conclusions.

INNOVATION ANALYSIS ON
RENAULT CLIO

Innovation history of Renault Clio
Clio I
• Marketed in the year 1990.
• Matches with the technological features of Espace and Megane
Clio II
• Debuted back in 1998.
• Modified to better standards of ease and is voluminous to the
driver.
Clio III
• Marketed in 2005.
• Designed in context of a modern era and recognizable quality.
Clio IV
• Debuted in 2012.
• Modified with a well-built design, aroused from all the other
ranges of Renault industry.
Clio V
• Marketed in the year 2017.
• Innovated with the theory of "Principle of Evolution and
Revolution "emphasizing the technology of- Drive the Future.

4 P’S OF CREATIVITY MODEL OF
RENAULT CLIO

UNIQUE SAFETY FEATURES OF CLIO
Anti-Lock
Braking System
(ABS)Cruise Control
with speed
limiter
Emergency
Brake
Assistance
Reminder to
wear seat belts
Resistance to
Slip Regulation
Stability Control
of Electronics
Quality Airbags

Innovation Model of Clio
Product
 Clio is classified as the star
performer in the country
Europe.
 Clio is innovated up to five
generations since
beginning.
 The fifth generation is
designed with the latest
features and is considered
as the best-seller.
Place
 Present and marketed
globally.
 The manufacturing units of
Renault obtains 75% of the
European market.
 The manufacturing units
are also available in Africa,
Asia and South America.
Process
 Mobility in electrification.
 Mobility of connected
features.
 Mobility of autonomous
features.
 The innovation of new and
modern mobility.
Position
 Marking an overall sale of
39,746 in number is
positioned first in the
brand paradigm of the
French Market.
 Marketed in 1990, has
claimed to report a sale
margin of around 11.5
million numbers in 115
countries.

PORTER’S FIVE FORCES MODEL
OF CLIO IMPACTING ITS INDUSTRY
Rival
competition
amongst
prevailing
firms in the
Automotive
Industry
Bargaining
power in
the hands
of buyers
Suppliers
bargaining
power
Threat of
new firms
entering in
automotive
industry
The danger
of
substitute
products
and
services

SWOT ANALYSIS OF RENAULT
CLIO IMPACTING ITS INDUSTRY
Strength
 The different variations of
features and technologies.
 The market structure
available all across the
globe.
Opportunity
 The vehicles can be
improved to be more
hybrid.
 Increasing demand from
places where the presence
of the automotive industry
is growing at a steady
pace.
Weakness
 The brand image of the
industry is somehow
affected because of the
cases of recall that took
place in the car industry.
Threats
 High level of competition
in both the local and
international market.
 The debut of new
technologies and
innovations needs frequent
changes in the existing
ones.
 The need of increment in
investment and production
cost.

RECOMMENDATIONS TO THE
INNOVATION STRATEGY
 Building effective and efficient Research and
Development team to understand the market conditions
(Sekaran and Bougie 2016).
 Innovating the products with the advancement of
technologies and impacting on other sectors of the car
than just improving its design (Norman and Verganti
2014).
 Improving the investment strategies into the necessary
field of modifications (Epstein 2018).

REFERENCES
 Epstein, M.J., 2018. Making sustainability work: Best practices in
managing and measuring corporate social, environmental and economic
impacts. Routledge.
 Norman, D.A. and Verganti, R., 2014. Incremental and radical innovation:
Design research vs. technology and meaning change. Design
issues, 30(1), pp.78-96.
 Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill
building approach. John Wiley & Sons.

THANK YOU!!