Innovation and Technology Analysis: Blue Planet Aquarium Report

This report provides a comprehensive analysis of innovation and technology at the Blue Planet Aquarium, focusing on its online educational environment. The report begins with an introduction to innovation and its application in the context of the aquarium, followed by a PESTLE analysis to examine the political, economic, social, technological, legal, and environmental factors impacting the business. The main body then evaluates future technologies, such as virtual classrooms, visual learning, and augmented reality, relevant to the aquarium's online services. Furthermore, it explores market-oriented solutions and the steps needed to provide them. The report concludes with a summary of the findings and references supporting the analysis. The aim is to provide insights into how the Blue Planet Aquarium can leverage technology and innovation to enhance its educational offerings and overcome market challenges.

Innovation and Technology

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Critically analysing the challenges and opportunities of online educational environments for
visitor attraction by using the pestle analysis..............................................................................3
Critically evaluating some future technologies that are relevant to the project and providing
academic evidences to their potential-.........................................................................................6
Explaining the steps needed to provide a market-oriented solution............................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Innovation is the practical implementation of the ideas which provides the improvement
in goods and services and create a uniqueness in the marketplace regarding the particular subject.
A technological innovation is a new or improved process who helps and supports the business to
grow and develop at successful level. The Blue Planet Aquarium is a marine and freshwater
aquarium which is located at Cheshire, England. However, the recent pandemic Covid19 has put
a dynamic impact on the business enterprises and educational centres as well where it becomes
important for the educational centres to provide the appropriate knowledge and education to the
people. Accordingly, in this current project Blue Planet aquarium is starting a service of
providing the experience of sea life through digitalization and innovation and provide an
educational service to schools and other community groups (Blichfeldt and Faullant, 2021). The
report will analyse the challenges and opportunities of online educational environment and some
future technologies for the enhancement of the online learning areas. Moreover, a brief
explanation of market oriented solution will be provided to gather market research intelligence to
support the approach.
MAIN BODY
Critically analysing the challenges and opportunities of online educational environments for
visitor attraction by using the pestle analysis
Today, in this growing innovative and technological world business enterprises have to
put their best efforts and hard work in order to deal with the market challenges. Business
environment is a dynamic approach which an individual business association should consider
and analyse the daily challenges of the market from where they can develop a new solution and
can overcome the risks and issues in definite way (Korper and et.al., 2020). However, the Blue
Planet Aquarium is a marine freshwater business who will provide the online experience to the
clients or students as well from where online visitors can get the excellent experience which
increase the profitability of the business enterprises. Through pestle analysis it will help the firm
to understand the external business environment which can put the impact over the business.
Political: The political factor explains the government rules and regulations which is needed to
be adopted and followed by an individual human being. Political factor highlights the
government laws which are made for the betterment of the society and public from where they
can be able to reduce the social risks and can provide the equal rights and opportunities to an

individual. In business context, political factors plays an important role for attaining the excellent
outcome and can reduce the negative impact. The Blue Planet aquarium business have to practice
all the rules and regulations made by the government in regard with the marine life safety along
with rules regarding the online experience services where they cannot be able to breach the laws
and legislations. There are various laws which are made for the safety of the marine life which
needs to be followed by the aquarium business association.
Economical: The economical factor includes the areas related to economy such as inflation
rates, saving rates, foreign exchange rate and an economical cycle which impacts the business
enterprises in wider manner. These rates are based on economic system which is stable or not
and affects the business operations at definite manner (Nwankwo and et.al., 2020). Accordingly,
this factor also covers economic growth, unemployment rates and even labour costs where the
Blue Plant aquarium business can get affected by these mentioned factors in wider manner where
the prices of the services can fluctuate according to the economic market stability. During the
Brexit, the inflation rates increased which impacts the aquarium business as well where the
charges of visiting the aquarium also increase as per the inflation rate fluctuation which overall
impacts the costumer buying decision-making process and leads them to not proceed with
aquarium services.
Social: Social term express the lifestyle of an individual human being where this factor
highlights income, education, age, culture, employment, community and even demographical
factor which are the key areas covered in this particular element. Social factor also puts the
impact over the business areas and leads them to get the results accordingly (Baddaei and Saqib,
2021). For providing the online educational services to the customers the Blue Planet aquarium
centre has to set a particular target audience to whom they have to focus on their desires and
requirements from the company. A demographical area should be identified and particularly set
for providing any kind of services so that business can stay in profit and can also boost up their
consumer scale as well. For attracting the higher number of clients and customers to visit their
aquarium services the Blue Planet firm have to set the demographics for providing their services
in successful manner.
Technological: In this growing and developing world, technology and innovation is developing
day by day and putting the large impact over the business field. In business world, technology is
used for different purposes and supports the firm to deliver the best outcome and profitability

through the technology advancement. The Blue Planet Aquarium is an online educational
platform delivering the experience and knowledge to the customers to improve their education
related to marine life which is important for them to increase the sales of their business and can
drive their firm at successful level (Shahzad and et.al., 2022). Furthermore, the firm uses the
digitalization for providing services to the customers and clients from where they also can attract
and influence the maximum number of customers at their business firm. By using the different
types of technological areas, the aquarium firm can be able to influence maximum number of
customers and also can provide the services effectively through online platform.
Legal: In pestle analysis model, the legal factor can impact the business firm in wider manner
which can cause them higher amount of negative outcome and also lower down the reputation of
the business enterprise (Mustika and Rahmayanti, 2019). Legal factor includes the laws and
legislation which is required to be essentially followed and practised by an individual human
being from where each individual can have equal rights and opportunities in the society.
However, The Blue Planet Aquarium have to consider all the legal framework related to business
and safety of marine lifestyle from where they can legally provide the services of online
education. Legal factor highlights discrimination, copyright patents, health and safety,
employment laws and such more where to provide the educational services to the customers
leads the business enterprise to follow all the ethics and legislation made for the safety of the
aquatic life.
Environmental: To run any kind of business, it is important for an individual management to
consider the sustainability and environmental factor in order to attain the successful results. This
factor highlights the different norms or different environmental standards which can impact
profitability of a business in the particular market field (Carvalho and et.al., 2022). The Blue
Planet Aquarium is an online educational service provider who focus on aquatic life and delivers
the experience to the visitors digitally where the firm should be well-aware of the laws regulating
with the environmental pollution, weather and climate changes, waste management and even
recycling areas so that they can create a sustainable surrounding which enables the customers to
get attracted and influenced with the consideration of sustainability.

Critically evaluating some future technologies that are relevant to the project and providing
academic evidences to their potential-
Technology has totally changed the way how education system looked some years ago.
Online platforms has transformed educational institutions and there is no doubt that online
education system will be getting immense popularity in coming years. The technologies that will
be useful in Blue planet project of remote working and in providing online education are as
follows-
Virtual classroom
The Virtual Classroom which makes every activity interesting, inspiring and effective
will definitely help to individuals to grow (Berry, 2019). At the same time making sure that all
the opportunities offered are rightly utilized will be definitely helping all the students. Learning
management system tool adds easiness in process of Virtual classroom to communicate with
each other. This classroom will also be using technologies such as the online polls and system of
evaluation that helps to find learning challenge if they are facing. The technology if rightly used
will definitely increase the engagement of the students in the courses that an institute is
providing.
Visual learning
Visual learning is next best technology when it comes to online teaching. Virtual reality
technology already exist in some online platforms but it is not sufficient and future holds' lot
more capacity. The VR creates Visual Stimulations and engages student in interesting way to
fulfil the learning experience. This can also be seen that visual learning is enjoyed by students as
it creates a depth impact on the mind of the individuals (Chen and et.al., 2017). The VR system
will benefit project of Blue Planet. The Blue Planet wants to provide an experience that feels real
and Visual learning initiate those project and further this projects help to raise revenue that is
necessity of every company.
Augment reality
Augment reality is the technology that uses real-time information that are in the forms of
text, audio, graphics and virtual enhancement. This technology is focused around the real world.
The Concept of Augment reality can be used into the context of real life that enhances the
experience of the users. Learning will become smart and a higher level of understanding can be
achieved. The Easiest way to use this technology is to implement AR into the app of education

provider. Teachers will present 3D models, historical lessons and other type of training
programmes (Vieira, Parsons and Byrd, 2018). The combination of real world with the learning
process helps to examine and analyse real life situations as well.
All the technologies discussed above will help Blue planet in order to carry out project of
creating an online educational environment that will enables visitor to be feel part of experiences
remotely. The experience that Blue planet wants for its consumer from all over the world can
easily be enhanced. There is no doubt that digital technology has created how education and
business is seen today and in coming years, it will change more both in the favour of the visitors
and learners (Marinoni, Van’t and Jensen, 2020).
Explaining the steps needed to provide a market-oriented solution
To grow and develop any business, it becomes important for an individual firm to
undertake a market research from which they can successfully analyse and implement some steps
and stages which can benefit the firm in definite manner. In business environment, company
faces different kinds of challenges and issues which impacts their business growth where it is
important for the firm to identify a proper solution for the particular problem and can deliver the
appropriate outcomes (Anwar and et.al., 2022). However, the Blue Planet aquarium business is
providing the online educational services to the customers and providing the experience of
aquatic life from where customers can increase their knowledge about the sea life. However, the
Blue Plant firm faces the different challenges such as politically, economically, social,
environmental and even legally as well where firm have to analyse and research the market-
oriented solutions for the betterment of the services of the business. In general, it has been
already known that there are different types of challenges which is faced by the online
educational companies where they need a proper market-oriented solution for the betterment of
their business enterprises.
 Accordingly, e-learning company Blue Planet faces political and economical challenges
or issues at the time of Brexit where government has changes their rules and regulation in
regard with educational courses and system which also puts the great impact over the
economy of the country. In such kind of situation, the Blue Planet firm has to focus on
the political factor and practise the rules and regulations which is announced by the
government from where the successful outcome can be achieved in definite manner.
Moreover, the firm also can face the issue in regard with technological and legal factors

where Blue Planet have to consider all the legislation related to online educational
services.
 To run any business, it is important for an individual follow all the laws made by the
legal structures and ethically use the technology as well (Casañ, Alier and Llorens,
2020). Providing the e-learning services to the clients and customers, the firm have to
adopt all the legal frameworks and should maintain the privacy and confidentiality of the
customers as well which is one the major activity the firm should implement.
 Environmental challenges is also a major factor which needs to consider by the Blue
Planet firm in order to deal with the natural environmental challenges (Helmold, 2019).
Along with this, e-learning company also faces the challenges due to societal behaviour
where customer buying behaviour changes in rapid manner which affects the firm
products and services and leads them to obtain difficulties in the marketplace.
 Thus, societal behaviour includes the wants, desires, needs and interests of the target
audience where changes day by day, where firm have to consider their buying behaviour
in order to provide appropriate satisfaction to them. By considering the societal behaviour
will help the firm to understand the appropriate needs and desires of the customers and
students from where the effective educational courses and knowledge can be given in
definite manner. Accordingly, students also looks for the courses which are affordable for
them and can finely grab the education in definite manner which results the firm to attract
and influence the maximum number of customers at their place.
CONCLUSION
The above mentioned report has concluded the importance of the innovation and
technology in business world. Innovation and technology is the key factor which is important for
an individual firm to understand and implement at their place from where fruitful outcome can
be achieved. Accordingly, the report has covered the brief evaluation of the challenges and
opportunities of online educational environment for visitors attraction centres. The customers of
e-learning course are especially students who can increase their knowledge and education in
regard with field of aquatics. Moreover, the report has performed pestle analysis which has also
provided the examples to support the information. Along with this, the report also mentioned
some future technologies related to the project and provided the academic evidence to their

potential as well and at last it has identified and explained the steps which is needed to provide a
market-oriented solution in regard with the challenges faced by the business association.

REFERENCES
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