Report on Managing and Developing Innovation and Creativity - BM632

This report analyzes the concepts of innovation and creativity within the context of a business, specifically focusing on Marks and Spencer. It begins with an overview of the firm and industry, followed by problem identification across various departments, including human resources, operations, marketing, and accounting. The report explores resources such as primary and secondary data, along with methodologies like Six Sigma and Design Thinking. It proposes solutions involving technological implementation and employee training, while also detailing an innovation audit methodology to identify potential issues. Key findings and recommendations are presented, emphasizing the importance of specific, measurable, achievable, relevant, and timely objectives. The report concludes by highlighting the significance of innovation and creativity in adapting to market demands and achieving desired business outcomes. References to relevant academic sources are also included.

MANAGING AND DEVELOPING
INNOVATION AND CREATIVITY

TABLE OF CONTENT
• INTRODUCTION
• Firm and industry overview
• Problem identification
• Resources of data, models and theoretical concepts
• Solution and constructive plan for implementation
• Innovation audit methodology to identify any potential issues
• Key findings and recommendations
• CONCLUSION
• REFERENCES

INTRODUCTION
• Innovation is termed as giving new shape or reshaping the existing ideas in order to brings
improvement in the existing business process.
• Innovation is crucial for any business in order to attain productivity and efficiency in the business.
• Innovation and creativity are the two terms which involves standardizing the products and services by
brings changes in the existing offerings of the business.

FIRM AND INDUSTRY OVERVIEW
• Marks and Spencer is a leading global organisation that is operating in different countries with the total
of 400 outlets and 33 online stores around the world.
• With the global image it delivers quality products and services to its loyal customers. it has almost
78000 employees in Marks and Spencer UK itself.
• According to the market research on Marks and Spencer the sales of the company was recorded from
the year 2011 to 2017 as £ 836 Billion.

FIRM AND INDUSTRY OVERVIEW
• The company makes most of sales from food and apparels. The global revenue of the company was
recorded as per £ 10.2 Billion in the year 2020.
• It is famously known for delivering the fashionable apparels to its customers. Apart rom the apparel it
delivers food services, banking services.

PROBLEM IDENTIFICATION
• Human resource management: Human resource management is the function which includes
developing and maintaining the human capital of an organisation. Human resource manager in Marks
and Spencer have to recruit the most talented and skilled workforce in the organisation.
• Operation: Operation is determined by conducting the day to day activities of the business. thus and
operation manager in Marks and Spencer is responsible to achieve the quality of the work at the
workplace.

PROBLEM IDENTIFICATION
• Marketing: As Marks and Spencer is a global retailer, thus marketing is important function of the
business that the company put emphasis. Marketing is important to promote and deliver the marketing
objectives of the business to its international customers.
• Accounting: Accounting department is responsible to look after finances of the business which involve
determining the sources of the finance and allocating theme on the business activities.

RESOURCES OF DATA, MODELS AND
THEORETICAL CONCEPTS
• Primary resource: Primary resources are defined as the data that is generated from the primary
sources of information, it is generating fresh information it also called as first hand information.
• Secondary resource: The secondary resource is determined when data is being collected from e
secondary sources like internet, newspaper and others. It involves modify the already used data, it is
also called as second hand information.

RESOURCES OF DATA, MODELS AND
THEORETICAL CONCEPTS
• Research methodology
Research methodology is determined by using the right process and algorithms for competing the certain
task, it involves collection of information, selecting the desirable process and implementing the process
in order to attain the desired objective.

RESOURCES OF DATA, MODELS AND
THEORETICAL CONCEPTS
• Six Sigma: Six Sigma is determined by the process of improving the efficiencies of the business
process.
• Design Thinking: Design Thinking is a method which is defined by adopting to the changes in process
and offerings of the business.

SOLUTION AND CONSTRUCTIVE PLAN
FOR IMPLEMENTATION
• Identify the problem: The identified problem of different business functions in Marks and Spencer is
that the inability of the performance management by the manager in different functional department
due to which they are not able to achieve the working standards of the performance.
• Solution for the identified problem: In order to deliver desired solutions of identified problem,
adopting to the latest technology is the conclusion drawn to resolve identified issue.

SOLUTION AND CONSTRUCTIVE PLAN
FOR IMPLEMENTATION
• Training to the employees: After implementing the desired technology in the workplace, it is
important to render training and development opportunities to the employees so that they are able to
know how to use these technologies. Training and development activities in the workplace helps to
attain the workplace efficiencies and develop highly skilled workforce in an organisation.

INNOVATION AUDIT METHODOLOGY TO
IDENTIFY ANY POTENTIAL ISSUES
• Innovation audit methodology is determined by measuring the effectiveness of the business by
addressing the changes and innovation in the business.
• In innovation audit methodology, employees in Marks and Spencer are asked question regarding their
opinions to different workplace problems.
• After that each employee delivers them on opinions of the problems in the workplace, the managers in
the workplace draws the conclusion of real workplace problems.

INNOVATION AUDIT METHODOLOGY TO
IDENTIFY ANY POTENTIAL ISSUES
• Managers in Marks and Spencer ask desire solution from different employees that how can they
improves the current business problems and turn it to productive business scenarios.
• Different employees render solutions to the identified problems which helps to come to collective
decision making and thus implement improved changes in the business operations.

INNOVATION AUDIT METHODOLOGY TO
IDENTIFY ANY POTENTIAL ISSUES
• On the other hand, auditing is determined by examination of different business activities to know that
what are the strengths and weakness of the business.
• The managers in Marks and Spencer conducts auditing to evaluate the real issue faced in the business
function and strengths of the business which can be used as business opportunity to address the issues.

KEY FINDINGS AND RECOMMENDATIONS
• Specific: Manager in Marks and Spencer must determine that the objectives and changes that needs to
meet by the end of the project.
• Measurable: The objectives determine must be measurable. Managers in Marks and Spencer deploy
analytical tools to measure the performance of the different business units and take timely feedbacks
from the employees to determine the shortcoming in the business performance.

KEY FINDINGS AND RECOMMENDATIONS
• Achievable: The determined changes must achievable, wherein managers in Marks and Spencer must
analyse determine the resources of the business which involves employees, fund requirements to
deploy changes and technical requirements of the business.
• Relevant: The objective must relevant, manger needs to make sure that the changes adopted by the
business suits the business objectives.
• Timely: The objectives must be timely accomplished by setting the deadlines of the planned changes.

CONCLUSION
• In the nutshell, this can be concluded that innovation and creativity are the important elements which is
required for the bushiness to make changes in the existing products in order to attain the desired
standard of output.
• It is important for a business to stay updated in accordance to the current market demand to meet the
continuous changes of the increasing demand of the customers.

REFERENCES
• Andriani, P. and Cattani, G., 2016. Exaptation as source of creativity, innovation, and diversity:
introduction to the special section. Industrial and Corporate Change. 25(1). pp.115-131.
• Aubert, B. A., Kishore, R. and Iriyama, A., 2015. Exploring and managing the “innovation through
outsourcing” paradox. The Journal of Strategic Information Systems. 24(4). pp.255-269.
• Dereli, D. D., 2015. Innovation management in global competition and competitive
advantage. Procedia-Social and behavioral sciences. 195. pp.1365-1370.

REFERENCES
• Donate, M.J., Peña, I. and Sanchez de Pablo, J. D., 2016. HRM practices for human and social capital
development: effects on innovation capabilities. The International Journal of Human Resource
Management. 27(9). pp.928-953.
• Fontana, A. and Musa, S., 2017. The impact of entrepreneurial leadership on innovation management
and its measurement validation. International Journal of Innovation Science.
• Mahmoud-Jouini, S. B., Midler, C. and Silberzahn, P., 2016. Contributions of design thinking to
project management in an innovation context. Project Management Journal. 47(2). pp.144-156.