Innovation and Commercialisation Report for Educ8 Group Analysis

This report provides a comprehensive analysis of innovation and commercialization within the context of the Educ8 Group, a UK-based SME in the education sector. The report begins by differentiating between innovation and invention, emphasizing the importance of innovation for organizational growth and customer satisfaction. It then explores the roles of vision, leadership, culture, and teamwork in fostering innovation and commercialization. The report delves into the 4 Ps of innovation (Paradigm, Product, Process, Position) and utilizes the innovation funnel to shape innovative ideas. Frugal innovation is discussed, highlighting its application in an organizational setting. The report also examines the importance of the commercial funnel, New Product Development (NPD), and builds an innovation business case for Educ8 Group to secure funding. Finally, it evaluates tools used by organizations to develop, retain, and protect their knowledge and intellectual property, concluding with a summary of key findings and recommendations.

Innovation

Contents
Introduction.................................................................................................................................................4
TASK 1..........................................................................................................................................................4
LO1..........................................................................................................................................................4
P1 Innovation and its importance in comparison of invention................................................................4
P2 Effectiveness of vision, leadership, culture and teamwork that supports innovation and
commercialization...................................................................................................................................5
TASK 2..........................................................................................................................................................6
LO2..........................................................................................................................................................6
P3 Explain 4 p’s of innovation and use innovation funnel to shape innovative ideas..............................6
P4 Development in frugal innovation and how it is used in organizational context................................7
LO3..............................................................................................................................................................8
P 5 Importance of Commercial funnel, New Product Development (NPD) and innovation.....................8
P6 Build an innovation Business Case of Educ8 Group to access the better funding..............................9
LO4............................................................................................................................................................10
P7 Evaluation of the various tools used by the organization use to develop, retain and protect their
knowledge and intellectual property......................................................................................................10
CONCLUSION.........................................................................................................................................10
REFERENCES..........................................................................................................................................11

Introduction
The innovation is the effective process to convert the effective product or innovative good into
the profitable business idea. The effective innovation process helps in the development of the better goods
or services that help in meeting the needs and demands of the customers (Ke and et.al., 2016.). For this
report, Educ8 group is been taken as the organization of context. It is a UK based SME that works in the
education sector. This report will effectively cover the better handling of the various operations that leads
to the innovation in the organization in comparison to the invention. Also, the impact of organizational
leadership, culture and vision is been discussed along with the commercialization. The 4 P’s of innovation
and importance of the frugal innovation and new product development cycle in been taken into the
effective consideration. Also an innovative business case for funding and various measures to develop,
retain and protect knowledge and intellectual property of an organization is been taken into effective
consideration (Yu and et.al., 2016).
TASK 1
LO1
P1 Innovation and its importance in comparison of invention.
The Educ8 group is a UK based education and consultancy firm that work in the better handling
of education and training process in UK. They take into consideration the effective and significant and
effective measures that help in the better handling of the various business operations that lead to the
significant increase in the business operations and the profitability of the business enterprise. The better
management of the different operations helps in the significant growth and development of the various
innovative business processes (Yin, Shi and Yan, 2014.). The innovation is the procedure that helps in
better management of the different functions, increasing the productivity and profitability of the company.
The effective innovation process will help in the better management of the different business operations.
Also, it is very important for a firm like Educ8 Group. The innovative approach of the organization helps
in the significant adoption of the various measures that will lead to the significant development of the
high quality product and services to provide the effective satisfaction level to the customers and better
revenue generation to the stakeholders of the cited firm. This will help in the better growth and
development of the company, improving the work processes and efficiency and operational capacity of
the company.
Besides this the innovation is also important in a business firm as it helps in the effective
improvement of the work processes and enhances the operational measures of the firm. The better
innovation process will lead to the significant rise in the effectiveness of the operational process that has
increased the satisfaction level of the customers. For instance, the effective and innovative method of
using mobile devices like tablet PC’s for providing the education will attract the maximum number of
customers or students and will help in providing the better and high quality of services and products that
will lead to the rise in the productivity and profitability of the company (Song and et.al., 2016.). It is
different from the invention process as:
Innovation Invention
It is the process of effectively using the existing It is the process to develop a product or item using

product or service to develop a better product or
service.
the scientific concept.
It is the combination of technical and management
processes.
It involves only scientific approach by research and
development.
It is developed to solve a real time problem of the
customer.
This is developed as a result of executing scientific
operations.
It is the effective utilization of the invented
product.
It is the utilization of a concept or idea.
It increases the efficiency of the company (Ge and
et.al., 2017.).
It improvers the scientific approach of an
organization.
P2 Effectiveness of vision, leadership, culture and teamwork that supports innovation and
commercialization.
The various operational factors like vision leadership, culture and teamwork effectively
plays a very significant and crucial role in the development and supporting of the better
innovation and commercialization of the various products and services that are been provided by
the cited firm and helps in the better rise in the productivity and profitability. Other than this, the
better management of these factors will lead to the effective rise in the quality of operations and
help in the better rise in the productivity and profitability. The effect of the various factors is as
follows:
 Vision: The effective vision that is been developed by the Educ8 Group will help in the
better handling of the different operations that will help in the better handling of the
various operations that lead to the significant rise in the better management of the
different business functions of the company. The effective and clear operational business
vision will help in the effective business planning and take into consideration the
effective and significant measures that will help in the better rise in the productivity and
profitability by increasing the chances of revenue generation. Also it will help in the
effective setting of goals and target and taking efficient measures to achieve them.
 Leadership: The leadership also plays a very significant and crucial role that will help in
the better management of the various measures that will lead to the rise in the
adoptability of the various innovative measures at Educ8 Group. The leaders and
managers will look after the better operational measures or functions that will contribute
in the better rise of the productivity and profitability (Aryal and et.al., 2016.). They will
also guide the employee’s at the business enterprise to meet the needs and requirements
of the customers in a better way. Also, they will perform the essential analysis and will
give the better output to meet the operational requirements of the company to develop
better innovative products and services.
 Culture: The effective business culture also plays a very significant and crucial role in
the execution of the various business functionalities and development of the innovative
products and services by the cited business firm. The Educ8 Group will look after the
better handling of different business operations that will lead by the effective work

culture of the company. The better handling of the various business operations will also
help in the effective handling of the various operations into the effective consideration to
increase the operational efficiency of the company and help them to meet the needs and
requirements of the clients and stakeholders effectively.
 Team work: The team work also plays a very crucial and significant role in the various
operations, helping them to meet the needs and requirements of the clients or the
customers. The better coordination between the different employees of the various
departments will help in the effective management of the different operations that will
help in the better rise in the productivity and profitability of the company. Also, it will
help the Educ8 Group to improve its operational efficiency and meet the needs and
demands of the customers by effectively developing a better and high quality, innovative
product or services that will lead to the providing of better satisfaction level (Ge and
et.al., 2016).
TASK 2
LO2
P3 Explain 4 p’s of innovation and use innovation funnel to shape innovative ideas.
The innovation is a very task intensive process. This also helps in the better handling of the
various operations that lead to better productivity and profitability. The effective handling of the various
operations will help in the significant rise in the effective handling of the different operations that will
help in the rise of innovative approach of the company. This also helps in the better handling of the
various operations that help in the significant rise in the productivity and profitability of the company that
help in the better handling of the various operations that help in the significant rise in the different
operations of the company (Kolychev and Prokhorov, 2015.). The 4 P’s of innovation that impacts the
operations of the company is as follows:
 Paradigm: it involves the effective following of the various operations that helping the better
handling of the various operations that will help in the significant rise in the productivity and
profitability of the company that help in the better rise of the different operations of the company.
The appropriate use of the different operations helps in the significant rise in the operations that
will lead to the rise in the productivity and profitability that will help in the significant rise in the
different operations in the company. It involves all the possible changes in the business model to
gain the better profitability.
 Product: The product or the service that is been effectively taken into the better consideration
will help in the better handling of the various operations that will lead to the significant rise in the
various operations. The effective development of the high quality product or service will help in
the significant rise in the different operations. It helps in the better development of the various
products or services that will help in the effective handling of the different functions to increase
the productivity of the firm.
 Process: It involves the innovation process that helps in the better handling of the different
operations of the company. It helps in the better development of the different services and

products in the company. The effective execution of the business processes will help in the
significant rise in the operational quality and efficiency of the company (Koirala and et.al.,
2016.).
 Position: the effective market position of the company will also help in the better management of
the various operations that will help in the attaining of the productivity and profitability. It will
help in the better management of the various operations that will help in the better handling of the
various operations to improve the brand image of the company and help it to attain better
innovative approach.
Besides this, the effective innovation funnel will help in the significant rise in the different
operations that will lead to the effective handling of the different operations to meet the targeted goal
of the Educ8 Group. It helps to bring together the various measures that will lead to the significant
rise in the productivity of company.
P4 Development in frugal innovation and how it is used in organizational context.
The frugal innovation is the effective approach of reducing the complexity and cost of
production of good that helps in the better handling of the various operations that lead to the rise
in the effective handling of the different operations in business organization. It make the product
more affordable, easy to develop and accessible for the person. It is developed for less profit
margin and cater the basic requirements of the customers. This help in meeting the basic
requirements of the customer and help in effective growth and development of the company. The
frugal innovation is the economic alternative of the various services that helps in the better
handling of the different operations that helps in the significant rise in the operational capacity
and help in the better growth and development of the company. The frugal innovation is easy to
develop and use, low cost and less complex to develop (Xiao and et.al., 2016.). The main aim of
the frugal innovation is to satisfy the needs and demands of the user to a satisfactory extent.
At Educ8 group, this approach is used to get better services and help in the significant
rise in the various innovation that help in the better handling of the different operations that will
lead to the significant rise in the better handling of the various operations in the company. It will
help in the significant development of the better products and services by the cited firm to cater
the needs and demands of the students. It helps in catering the basic requirements of the user and
provides them with a working or mediocre quality product, to satisfy the basic operational need.
Also it helps in the better management of the different operations that help in the significant rise
in the productivity and profitability of the company. Besides this it helps in the better growth of
the innovation by the firm and help in satisfying the needs and demands of the customers with
minimal efforts and resources to be used (Yin and et.al., 2014.).

LO3
P 5 Importance of Commercial funnel, New Product Development (NPD) and
innovation.
The commercial funnel plays a very important and significant role in the better handling
of the different operations of the company. It helps in the development and adoption of the
proper measures that will lead to the significant rise in the different operation that will help in the
better handling of the various operations. This will help in the effective turning of the innovation
into the effective profitable commodity (Sebastianski and et.al., 2015.).
Figure 1Commercial funnel
It involves the steps like:
 Awareness including the advertising to awoke interest of the customer.
 Interaction which involves the communication between the dealer and the customer.
 Interest is the development of the perception to purchase or get the product and service
 Action which includes the purchasing or using of service.
Besides this, the effective usage of the various steps that leads to the New Product
Development (NPD) process, which help the firm to gain a better profitability and
productivity. This process help in better handling of the different operations that helps in the
better development of the new product or service by Educ8 Group (Grajales, Zhang and
Nelson, 2014,). This will help the firm to get a better commercialization of the innovative
product and services, in order to get the better profitability and gain a significant rise in the

operational efficiency of the company. Besides this, it will also lead to the rise in the
significant revenue of the company.
P6 Build an innovation Business Case of Educ8 Group to access the better funding
The effective use of the better innovation and better business case will help in the significant rise
in the different operations that will help in the better handling of the various operations that will help in
the significant rise in the better operations this will help in the better handling of the various operations
that will help in the better gaining of the financial and other resources. The Educ8 Group helps in the
better management of the various operations which helps in the rise in the productivity and profitability of
the company (Huckaba and et.al., 2016.). The better management of the different operations which are
been taken into the effective consideration such as:
 Ways to access funding: The cited firm will look after the better handling of the various
operations which will help in the effective management of the various operations to get the better
financial resources to execute their business operations. They will use the various measures like
crowd funding, opting for a parent firm, venture capitalism or getting effective loan from the
bank. Such operations or measures will significantly help in the effective accessing of the funds
or resources in the organization.
 Importance of innovation: The innovation will help in the rise of the better handling of the
various operations which will help in the significant rise in the productivity which helps in the
rise of effective management of the different business operations. The better innovation process
will help in the adoption of the effective growth measures that will help in the significant rise in
the Educ8 Group’s productivity and profitability.
 Support from the entire team: The organization like Educ8 Group will effectively look after the
various measures that will help in the increment of the team coordination and will help the
company to see through the various measures to have the better accessibility to the various
resources to fulfill its targeted goals. The cited business entity will see through the effective
execution of the various business operations that will help in rise in the productivity and
profitability.
 Time span: The Educ8 Group will see through the better handling of the different operations that
will lead to the significant rise in the different operations which helps in the better execution of
the various business operations in the stipulated time frame, which helps in the gaining of better
productivity and profitability, and achieving of the targeted goals.
 Resource gathering and allocation: The better management of the effective business operations
helps in the rise in the operations which helps in the better handling of the different operations to
improve the productivity and operational efficiency of the company, by better allocation of the
different resources in the company (Oskam, 2016.).
LO4
P7 Evaluation of the various tools used by the organization use to develop, retain and
protect their knowledge and intellectual property.
The Intellectual property of an organization plays a significant role in effective handling of the
different operations that help in the significant rise in the various business operations that helps in

the better management of the functions in the business enterprise. It comprises of the various data
and information about the business operations, stakeholders and the market strategies. Such
information is required to be kept safe in order to maintain the profitability and sustainability.
The cited firm will take into consideration the effective measures that will help in the significant
operations that help in the better handling of the different operations. Some of the effective
measures that are been taken into effective consideration are as follows:
 Trademark: It is the symbol or a logo which helps in the better management of the various
operations that leads to the significant rise in the productivity and profitability. It helps the
company to prevent the copying and misusing of their products and services.
 IT tools: Various IT tools such as firewalls, any key loggers and anti-malware software and
hardware can be used to get the is used to protect the vital information and data in the company
(Huckaba and et.al., 2016).
 Legal acts: The copyright act is the effective tools to prevent the malicious usage of the
intellectual property of the company.
CONCLUSION
Thus, it can be said that the better handling of the different operations that help in the
significant rise in the various operations of the Educ8 Group. This report effectively covered the
better handling of the various operations that leads to the innovation in the organization along with the
comparison with invention. Also, the impact of organizational leadership, culture and vision is been
discussed along with the commercialization. The 4 P’s of innovation and importance of the frugal
innovation and new product development cycle in been taken into the effective consideration. Also, an
innovative business case for funding and various measures to develop, retain and protect knowledge and
intellectual property of an organization is been taken into discussion.

REFERENCES
Books and Journals
Ke, W.and et.al., 2016. Employing lead thiocyanate additive to reduce the hysteresis and boost
the fill factor of planar perovskite solar cells. Advanced materials. 28(26). pp.5214-5221.
Yu, Y. and et.al., 2016. Improving the performance of formamidinium and cesium lead triiodide
perovskite solar cells using lead thiocyanate additives. ChemSusChem. 9(23). pp.3288-3297.
Yin, W.J., Shi, T. and Yan, Y., 2014. Unique properties of halide perovskites as possible origins
of the superior solar cell performance. Advanced Materials. 26(27). pp.4653-4658.
Song, Z. and et.al., 2016. Perovskite Solar Cell Stability in Humid Air: Partially Reversible
Phase Transitions in the PbI2‐CH3NH3I‐H2O System. Advanced Energy Materials. 6(19).
Ge, J. and et.al., 2017. Oxygenated CdS Buffer Layers Enabling High Open‐Circuit Voltages in
Earth‐Abundant Cu2BaSnS4 Thin‐Film Solar Cells. Advanced Energy Materials. 7(6).
Aryal, P.and et.al., 2016. Parameterized complex dielectric functions of CuIn1− xGaxSe2:
applications in optical characterization of compositional non‐uniformities and depth profiles
in materials and solar cells. Progress in Photovoltaics: Research and Applications. 24(9).
pp.1200-1213.
Ge, J. and et.al., 2016. Improved Performance of Electroplated CZTS Thin‐Film Solar Cells with
Bifacial Configuration. ChemSusChem. 9(16). pp.2149-2158.
Kolychev, V.D. and Prokhorov, I.V., 2015. Conception, technology and methods of development
of university system of innovation projects commercialization based on effectuation. Asian
Social Science. 11(8). pp.44.
Koirala, P. and et.al., 2016. Through‐the‐glass spectroscopic ellipsometry for analysis of CdTe
thin‐film solar cells in the superstrate configuration. Progress in Photovoltaics: Research and
Applications. 24(8). pp.1055-1067.
Xiao, Z. and et.al., 2016. Thermodynamic Stability and Defect Chemistry of Bismuth‐Based
Lead‐Free Double Perovskites. ChemSusChem. 9(18). pp.2628-2633.
Yin, W.J.and et.al., 2014. Engineering Grain Boundaries in Cu2ZnSnSe4 for Better Cell
Performance: A First‐Principle Study. Advanced Energy Materials. 4(1).
Sebastianski, M. and et.al., 2015. Innovation and commercialization in public health care
systems: a review of challenges and opportunities in Canada. Innovation and
Entrepreneurship in Health. 2. pp.69-80.

Grajales, S.T., Zhang, Y. and Nelson, B., 2014, August. Recent innovation and
commercialization in controlled radical polymerization (CRP). In ABSTRACTS OF PAPERS
OF THE AMERICAN CHEMICAL SOCIETY (Vol. 248). 1155 16TH ST, NW,
WASHINGTON, DC 20036 USA: AMER CHEMICAL SOC.
Huckaba, A.J. and et.al., 2016. Exceedingly Cheap Perovskite Solar Cells Using Iron Pyrite Hole
Transport Materials. ChemistrySelect. 1(16). pp.5316-5319.
Oskam, J., 2016. Airbnb or “Networked Hospitality Businesses”: Between Innovation and
Commercialization. A Research Agenda. The proceedings of HONG KONG. 216. pp.2nd.
Online
How to Build A Sales Funnel, 2017. [Online]. Available through: < http://hashscripts.com/how-
to-build-a-sales-funnel/>