This report examines the concepts of managing and developing innovation and creativity within a business context, using Uber Technologies as a case study. The report begins with an introduction and an overview of Uber, detailing its operations and market presence. It then identifies key problems facing the company, such as changes in laws and increasing taxes, and discusses the resources used, including primary and secondary data. The core of the report focuses on creative and innovative methodologies, specifically product development and the process innovation model, outlining their stages and implementation. An innovation audit methodology is also described. The report concludes with key findings, recommendations emphasizing the importance of customer-centric innovation, and a conclusion summarizing the significance of innovation management. The report includes references to support the analysis and recommendations, providing a comprehensive overview of innovation strategies for business growth and sustainability.
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