CQU, Sydney - MGMT13151: Coffee Ground Cups Entrepreneurship Report

This report delves into the concept of Coffee Ground Cups, a business idea centered around using waste coffee grounds to create reusable coffee cups and containers, addressing environmental concerns and promoting sustainability. The report examines the strategies for successful entrepreneurship, including understanding competitors, financial management, and customer feedback, along with the crucial elements for developing a social enterprise, such as key partnerships, activities, and revenue streams. It also explores the importance of a well-structured business plan, including executive summaries, financial analysis, and market segmentation. The report highlights the benefits of this innovative approach, including reduced plastic consumption and tree cutting, aligning with the trend of green consumerism in Australia and globally. Furthermore, it discusses the role of effective leadership, strategic planning, and risk management in ensuring the organization's growth and success. The report concludes by emphasizing the importance of adaptability and innovation in achieving entrepreneurial goals and contributing to a more eco-friendly society.

Running Head: ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE
GROUND CUPS
Entrepreneurship, Innovation and Start-up: Coffee Ground Cups
Name of the Student:
Name of the University:
Author Note:

1ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Letter of Transmittal
Entrepreneurship as well as start-up requires innovative idea to expand in the market
as well as to earn profit from the market. The uniqueness of the organization help them to
become successful in less time. The organization have come up with a unique idea of using
waste coffee ground to produce coffee cups, which is one of its kind. This help the society as
well as it will help to reduce the consumption of plastics which is a major problem to the
society. The company also wants to produce container which will help the society to reduce
the use of plastics as well as reduce the cutting of trees. This will automatically enrich our
society in the near future.

2ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Executive Summary
The study focuses on the entrepreneurship, innovation and start-up in the Australian market.
The study provides a clear idea about the strategy to become a successful entrepreneur,
elements important to develop the social enterprise. The study also focuses on the business
plan, elements of business plan as well as sustainability along with the growth of the business
plan. Lastly, the study provides conclusion regarding the importance of the business plan and
innovative idea which will help the organization to grow in the market and to earn huge profit
from the market in the future.

3ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Table of Contents
Introduction................................................................................................................................4
Assumptions...............................................................................................................................4
Strategy to become a successful Entrepreneur...........................................................................5
Elements Important to Develop the Social or Commercial Enterprise......................................6
Business Plan to Organize and Manage Social or Commercial Enterprise...............................7
Elements in Business Plan.........................................................................................................8
Sustainability and Growth..........................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11
Appendix..................................................................................................................................14

4ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Introduction
In recent time, it can be notice that the environment is affect by the use of the plastic.
It is an important issue globally so the use of plastic should be decrease as it will help to
maintain the balance in the ecological system. The use of coffee ground cups will help the
society to do so (Yao, Zeng, Sheng & Gong, 2019). To reduce the use of plastic the society is
using paper bags which is automatically obtained from the trees and to reduce the tree cutting
it is advisable to use coffee ground which will help the society to use it in making of
container as well along with the cups to serve coffee.
The idea of ‘Green Consumerism’ is now a hot topic in Australia and to start a
business which will reduce the use of plastic cups and replace them with the reusable coffee
ground cups will help the organization to grow in the market as well as to earn huge amount
profit from the market. The coffee ground which are made using the used coffee grounds is
an innovative idea to start a business in the Australian market (Raabus, 2019). Along with
that the company want to use the used coffee ground to produce container which will help
them to eliminate the use of paper bags which are obtain from the tree. This will ultimate help
in the welfare of the ecosystem as the cutting of trees will be reduce in the process.
Assumptions
It can be assumed that the use of coffee ground in the production of reusable coffee
cups as well as containers to eliminate the use of plastic containers along with paper bag will
decrease in the near future. This will ultimately help the society to become an eco-friendly
society along with that the organization will gain popularity along with the profit from the
market globally. The change is required by the society to safe guard the interest of the
environment. The company have right identified as well as analyse the need and want of the
society globally and came up this idea that will help them earn huge profit from the market.

5ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Strategy to become a successful Entrepreneur
To become a successful entrepreneur the individual need to understand the six
strategies that are required for the process and they are namely, knowledge about the
competitors, money should be use according to the need and requirement, research need to be
done according to the needs and wants as well as should not tackle the huge market (Johnson
& Van de Ven, 2017). In the initial stages, along with that should take customers feedback
and improve according to the feedback and should be responsive to the change that is taking
place in the society. This are the few strategies that need to be followed by the individual in
order to become a successful entrepreneur in the market (Staniewski, 2016). The adapting
nature in the individual help them to adapt the change that is taking place in the society which
enable them to grow in the market as well as help them to earn huge amount of profit from
the market.
In respect to the idea that the organization came up with regarding the elimination of
the use of plastic as well as cutting of the tree to some extent is well planned strategy by the
organization. This is so because the problem regarding plastic is always a crucial issue for the
lives on earth along with the ecosystem. As the organization targeted the crucial issue of the
society and came up with the solution, this automatically provide them with an additional
advantage to grow as well as to become a successful business in the market. The organization
have correctly identified the problem that haunts the human race and tries to eliminate that
problem to some extent will definitely help them to become popular in the society globally.
This will help them to become a successful entrepreneur in the market around the world
(Bird, 2019). The organization also followed the strategic steps in a correct as well as
efficient way to achieve what they aim to achieve in the near future in the Australian market
initially and then in the international market.

6ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Elements Important to Develop the Social or Commercial Enterprise
Business model generally help the organization to generate values from the new ideas
that came to their mind. It is also important for the organization to know the different aspects
which will them to grow in the market as well as to earn huge amount of profit from the
market (Dohrmann, Raith & Siebold, 2015). The elements which is required to addressed by
the organization to develop the social enterprise are namely, who are the key partners of the
organization i.e., who will help the organization in the process; what is the key activity of the
organization i.e., how the organization is going to do the work; relationship with the
audience; segmentation of the audience along with this what are the key resources; cost
structure; distribution channel as well as revenue stream of the organization (Spieth,
Schneider, Clauß. & Eichenberg, 2019). This will automatically help the organization to grow
in the market and to earn what they want to achieve in the near future.
The organization who is willing to use coffee grounds which are not useful to the
society and use it to make reusable coffee cups as well as containers which is eco-friendly in
nature is a great idea to start a business. The organization need to understand that they are
dealing with the social problem i.e., usage of plastics in different form and they try to
decrease the usage of plastic. This provide leverage to the company to become popular in the
market and to earn huge amount of profit from the market. To run an effective business the
organization, need to understand who are going to help them in the process along with that
what are activities that need to be performed by the organization to achieve the target (Santos,
Pache & Birkholz, 2015). The company then need to segment the target audience as well as
relation with the audience along with the cost structure, distribution channel as well as key
resources along with the revenue stream of the company. This will help the organization to
sustain in the market and to gain popularity along with it.

7ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
Business Plan to Organize and Manage Social or Commercial Enterprise
According to Estrin, Mickiewicz and Stephan (2016), the company need to organize
as well as manage the social enterprise as it helps the organization solve the problem which is
there in the society. The social organization despite of not being an NGO takes a social
problem and innovate a product which will reduce the problem that the society is facing as
well as benefit the society largely (Jenner, 2016). This will automatically help the
organization as well the society. The organization will be benefited with the revenue and the
society will be benefited as the problem is solved to some extent that the society is facing.
The company need to take up core management as well as the management skills to eliminate
the problem from the society to some extent. The structure or process that need to be follow
by the organization to achieve their desired target as well as become successful in the market
are namely, providing effective leadership to the employees as well as the organization so
that company can be benefited; strategy along with proper planning; managing people as well
as employees; budgeting and financing along with that managing risks; fostering innovation
as well as creativity and working together as a partners (Wang, Duan & Yu, 2016).
The company planned the business accordingly as they focus on eliminating the
problem that arise from the plastic by introducing reusable coffee cups that are made from
coffee ground wastes. This will automatically help the organization to reduce the use of
plastics as well as paper bags for packaging as the organization is going to produce container
from that waste as well. Therefore, the company need to plan a business plan which will help
them to grow in the market as well as help them to earn huge amount of profit from the
market (Tracey & Stott, 2017). The organization need a skilful and knowledgeable leader
who will lead them from the front to achieve the target along with that the organization need
some other things as well which are namely, strategy to place their product in the market;
budgeting; financing; risk management; managing people as well taking care of the creative

8ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
team as well as innovation team (Tidd & Bessant, 2018). This will automatically help the
organization to grow in the market and to earn huge amount of profit from the market.
Elements in Business Plan
The organization need to understand the elements which are present in the business
plan as it will enable them to work according to the plan, which is ultimately help the
organization to gain popularity as well as help them to earn huge amount of profit from the
market (Yang & Wu, 2016). Hence, it is important for the organization to maintain a business
plan that will automatically enhance their image in the society as well as help them to grow in
the market. The elements which are present in a business plan are mainly help the
organization to segment the market as well as the competitors who are their ion the market
which help them to become successful in the market. The elements which need to be there in
a business plan are mainly, executive summary which gives a clear idea about the idea or
product or services that the organization is going to deal with (Hahn, Spieth & Ince, 2018).
The financial standing of the company, financial requirements of the organization as well as
business position in the market. The business plan also consists of company description along
with the market analysis, organizational management as well as sales strategies, funding
requirements and financial projection for the future (Laasch, 2018).
The organization have rightly planned the business plan as the company mainly deals
with the waste form the coffee ground to make reusable cups that can be use to drink coffee
along with that the company also wants to eliminate the use of paper bags. As the paper are
generated from the woods of tree after cutting them down. Therefore, the company wants to
eliminate it by producing containers with the waste of the coffee ground which will
automatically eliminate the plastics as well as the paper bags from the market. The
organization need to plan accordingly as they are willing to solve the problem that are there

9ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
in the society and with this innovative idea it will be possible for the organization to gain
popularity as well as profit from the market (Schoormann, Behrens, Kolek & Knackstedt,
2016). Therefore, it is important for the organization to possess a proper business plan.
Sustainability and Growth
According to Alegre and Berbegal-Mirabent (2016), business model or plan help the
organization to outline each and every aspect which can be viewed to gain profit from the
market. When the company deals with the social cause as well then the company need to look
into two broad aspects one is how to sustain in the market along with earn profit and
capturing market shares as well as how to eliminate the problem to some extent from the
society as so that the society is benefited in the process (Bolton & Hannon, 2016). If the
society is satisfied with the benefits then they will help the organization to grow in the market
and to earn huge amount of profit in the near future. Therefore, it is important for the
company look into the matter and to work accordingly so as to maintain a goodwill in the
market and also to benefit the society along with that earning huge amount of profit from then
market (Dawes, Vidiasova & Parkhimovich, 2016). Hence, it can be said that the business
plan is essential for the organization to segment the market and to grow in the process which
will automatically help the organization to become popular in the market.
The organization have taken quite an effective business plan which help them to grow
in the market and to earn huge amount of profit from the market. The company want to
eliminate the disposable coffee cups with introducing the reusable coffee cups which is being
made out of the waste from the coffee grounds. The company also wants to produce
containers from the same raw material which will eliminate the use of plastic containers or
paper bags. The cutting down of trees will be reduce especially for obtaining paper (Dentchev
et al., 2016). Thus, can only be possible when an organization take up an effect business plan

10ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
which automatically help them to sustain in the market and to earn huge amount of profit
from the market. Hence it can be said that it is important for the organization to grow as well
as sustain in the market along with benefitting the society in the end.
Conclusion
It can be concluded, that the company have selected the business which will help
them to grow in the market and it is quite sustainable mainly due to the issue that the society
is facing in the market. The company is willing to eliminate the use of plastics in the
Australian market first and if they become successful then automatically the business will
expand in the whole world. This is because in everywhere there is some problem or the other
regarding the use of plastics and cutting down of trees and the organization mainly deals with
the both scenario by using the waste from the coffee ground to make re-useable cups and
containers as well. This will help the organization to grow in the market and to earn huge
amount of profit from it.

11ENTREPRENEURSHIP, INNOVATION AND START-UP: COFFEE GROUND CUPS
References
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tourism social enterprises. International Journal of Contemporary Hospitality
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Bird, B. (2019). Toward a theory of entrepreneurial competency. In Seminal Ideas for the
Next Twenty-Five Years of Advances (pp. 115-131). Emerald Publishing Limited.
Bolton, R., & Hannon, M. (2016). Governing sustainability transitions through business
model innovation: Towards a systems understanding. Research Policy, 45(9), 1731-
1742.
Dawes, S. S., Vidiasova, L., & Parkhimovich, O. (2016). Planning and designing open
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Dentchev, N., Baumgartner, R., Dieleman, H., Jóhannsdóttir, L., Jonker, J., Nyberg, T., ... &
van Hoof, B. (2016). Embracing the variety of sustainable business models: social
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Dohrmann, S., Raith, M., & Siebold, N. (2015). Monetizing social value creation–a business
model approach. Entrepreneurship Research Journal, 5(2), 127-154.
Estrin, S., Mickiewicz, T., & Stephan, U. (2016). Human capital in social and commercial
entrepreneurship. Journal of Business Venturing, 31(4), 449-467.
Hahn, R., Spieth, P., & Ince, I. (2018). Business model design in sustainable
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cleaner production, 176, 439-451.