This report provides a comprehensive analysis of the innovation strategies employed by Apple and Samsung, two prominent companies in the electronics sector. It begins with an executive summary outlining the report's structure and key findings. The introduction defines innovation and its importance for organizational success, setting the stage for a detailed examination of Apple and Samsung. The report offers an overview of each company, including their history, products, and market positions. It then delves into the innovations and results achieved by both, highlighting their impact on the industry. The core of the report analyzes the innovation space of both companies, using a framework that includes product, process, position, and paradigm innovation. It further discusses the innovation strategy and management processes, applying Tidd and Bessant’s four-step model (search, select, implement, and capture). Finally, the report provides recommendations to improve the innovation management of both organizations and concludes with a summary of key insights.
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