Strategies to Generate New Ideas and Innovative Thinking - BSBINN801

This assignment delves into the core concepts of innovative and creative thinking, providing a comprehensive analysis of various strategies for generating new ideas. It explores the definition of creative thinking, its necessity in invention, and provides examples of techniques such as mind mapping and lateral thinking. The assignment also identifies methods for spotting innovation opportunities, including analyzing surging trends and customer engagement. It examines the strategic importance of innovative thinking for profit-making organizations and discusses the role of Charles Goodyear's persistence. Furthermore, the document highlights the significance of innovation for organizations, how similar ideas can lead to new inventions, and factors that can hinder innovation. It then provides insights into building an innovative culture within an organization, using Apple's iPhone as an example, and addresses the possibility of training innovative thinking. The assignment concludes by outlining the greatest mistakes organizations can make regarding innovation and offering strategies for divergent and creative thinking. The solution references several academic sources to support its arguments.

Lead innovative thinking and practice

Lead innovative thinking and practice 1
1Q) What are the different strategies to generate new ideas and thinking?
Different strategies to create new ideas and thinking identified are to engage in the
observation sessions and socialize outside the comfort zone. The refreshing perspectives help
to surface innovative thinking. Breaking old thinking patterns is also helps in developing new
ideas. Involving in the observation session suggests brain new and creative ideas. The
specific sessions to be attended by the individuals' fuel brain to think in new and the
innovative ways. The books have also a great role in generating new thoughts and inspiring
great ideas. Books expand their way of thinking.
2Q) What do you understand by creative thinking? Do you think it is always necessary to
have a creative thinking technique to invent something new? Explain with example?
Creative thinking means to come up with something new in an innovative way. It is all about
thinking outside the box. The creative thinking enables persons to explore links, encounter
new challenges and pursue solutions which are rare, unique and fresh. There is a great role in
creative thinking technique in inventing something new. The techniques identified are mind
mapping, lateral thinking, change perspective, and get-up and go-out. For instance, lateral
thinking is about viewing at the situation in a diverse way. It encourages people to step
sideways for a second if it is desired. It enables people to re-examine their dilemma from an
advanced creative point of view (Brenner, Uebernickel, and Abrell, 2016).
3Q) How do you spot opportunities for innovation? Explain with example?
The opportunities are spotted for innovation through analogies, surging trends, extreme
customers, customer engagement, and customer complaints. The surging trends are
deliberated to have robust motion in the market. The way products and services are delivered
creates a shift in the preferences which business purchasers quickly embrace. The
identification of the trends at the early stage assists in identifying ways to innovate and
encounter business buyer needs. for example, large businesses requiring experts and desiring
to reduce consulting costs has caused the occurrence of the platforms like Talmix and Expert
360 for linking businesses to the contractors and freelancers.
4Q) Is innovative thinking a strategic priority for every profit-making organizations? Why do
you think Charles Goodyear could stand despite being on the verge of bankruptcy?

Lead innovative thinking and practice 2
The leaders believe that innovative thinking is a strategic priority for every profit-making
organization. In order to advances the missions, the profit-making organizations conceive and
form new approaches to solve disrupting challenges. The innovations are more linked with
the initiation of the new product or service (Caldera, Desha, and Dawes, 2017).
Charles Goodyear could stand despite being on the verge of bankruptcy if there were no
technical and legal problems and has maintained his patent rights. If Charles might have
focused on the company manufacturing vulcanize rubber by his procedure, the success of the
company could save him from the burden of the debts.
5Q) Why is it important for organizations to innovate? How can similar ideas lead to new
inventions?
The innovations are important for the organizations as it offers organizations an advantage of
penetrating markets at the fast speed. The innovations also offer a better link to emerging
markets which can lead to the greater opportunities. It leads to the creation of more effective
and advanced process, products and ideas. The innovation even acts as catalyst which makes
organizations to grow and adapt changes taking place in the market place.
Similar ideas can lead to new inventions by making some changes in the process. Little
changes made in the process bring greater results. The organizations even develop to the
existing ideas and make them stunning successful (Paul and Elder, 2019).
6Q) What can stop you from being innovative?
There are several points which stop a person from being innovative such as lack of
leadership, short term thinking, lack of resources, lack of collaboration, lack of focus, no
time, lack of urgency and more. The innovation in an organization should be led from the top
and drive business so there is requirement of the leadership at every level (Isaac, Herremans,
and Nazari, 2017). The short term thinking leads to the inadequate research and haste
procedure and results in the failure. The lack of resources is about making investment in
something which does not have a guarantee in the returns.
7Q) How do you build an innovative culture in an organization? Do you think iPhone was an
outcome of having a good innovative culture in an organization?
The innovation culture in the organization can be constructed by embracing a multi-faceted
approach starting at the bottom, empowering employees for providing value, learning from

Lead innovative thinking and practice 3
the failure, choosing approach to the innovation metrics wisely, taking actions boldly, and
learning from the past.
Apple is the most innovative company. The organization builds innovative business model
and involved products like iPhone. Apple follows a synergistic way to form, deliver and
capture value. iPhone has more impact as it has been matched with the iTunes and App store
correspondingly. The systematic innovation integration is at the center of the innovative
culture of Apple.
8Q) Can innovative thinking is trained? What is the best possible way?
The innovation is the quite different way than the routine activities. People cannot be taught
to innovate but tools and techniques like TRIZ or trend spotting can be taught. These tools
help persons to lead from customer requirements to prototypes to the customer validation
tests. The individuals can be made to learn from the innovation outcomes which are more
disrupting than the incremental change. The best possible way to train innovative thinking is
making use of the Doblin’s ten types model which assists in thinking through the latent
consequences of the innovation activity.
9Q) What is the greatest mistake that an organization can make when it comes to innovation?
The organizations that innovate can make certain mistakes. An organization can have lack of
clear focus in understanding the possibilities which will take place during innovation. The
organization sometimes aims too high and too hastily. Most of the change initiatives fail as
there are greater complexities which results in higher chance of the failure. The organization
also make mistake while innovation when it does not involve the whole team (Charteris,
Smardon, and Nelson, 2016). Limiting innovative techniques to a specific number of people
creates problem in identifying valuable ideas.
10Q) How can you think divergently and creatively?
A person can think divergently and creatively by using out-of-the-box mindset. A person can
practice creativity by generating multiple creative solutions to similar problems. A man can
practice creativity by having different mental networks of links. Divergent thinking can be
practiced by focusing on fluency, flexibility, originality, and development. The fluency helps
in producing a great number of ideas. Flexibility helps in generating an extensive variety of

Lead innovative thinking and practice 4
ideas centered on several areas of knowledge. The originality is all about creating innovative
ideas whereas development is identified as the ability to enhance ideas in order to make them
more sophisticated.

Lead innovative thinking and practice 5
References
Brenner, W., Uebernickel, F. and Abrell, T., 2016. Design thinking as mindset, process, and
toolbox. In Design thinking for innovation (pp. 3-21). Springer, Cham.
Charteris, J., Smardon, D. and Nelson, E., 2016. Innovative learning environments and
discourses of leadership: Is physical change out of step with pedagogical
development?. Journal of Educational Leadership, Policy and Practice, 31(1/2), p.33.
Caldera, H.T.S., Desha, C. and Dawes, L., 2017. Exploring the role of lean thinking in
sustainable business practice: A systematic literature review. Journal of Cleaner
Production, 167, pp.1546-1565.
Isaac, R.G., Herremans, I.M. and Nazari, J.A., 2017. Knowledge management in an
innovative virtual company. International Journal of Learning and Intellectual
Capital, 14(4), pp.388-405.
Paul, R. and Elder, L., 2019. The nature and functions of critical & creative thinking.
Rowman & Littlefield.