This project delves into the critical role of innovation and creativity in the development of entrepreneurship, with a specific focus on a case study of Deliveroo. The introduction outlines the research aim to identify the role of innovation and creativity in entrepreneurship. The objectives include identifying the importance of innovation, analyzing the challenges faced by entrepreneurs, and formulating strategies to address these challenges. The literature review explores the concepts of innovation and creativity, their importance in entrepreneurship, and the challenges faced, such as financial management, team building, and decision-making. The research methodology includes a detailed research design, strategy, data collection methods, and ethical considerations. The project aims to analyze the challenges faced by entrepreneurs and suggest strategies to overcome them, with a focus on innovation and creativity as key drivers of success. The project also highlights the significance of innovation in achieving a competitive advantage and the challenges faced by startups like Deliveroo. The conclusion of the literature review emphasizes the use of innovation as a key tool for achieving a competitive advantage and provides insights into the use of disruptive innovation models.
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