This report analyzes the application of design thinking within Amazon as a key driver of innovation and strategic alignment. It begins with an overview of Amazon's business operations and the concept of design thinking, including its various tools and stages. The report examines the relationship between innovation strategy and strategic alignment, highlighting how design thinking impacts Amazon's productivity through examples like the Kindle Edition and website design. It also covers Jandinger’s model and Amazon's attempts to launch blockchain technology, concluding with recommendations for enhancing Amazon's innovation strategy. This comprehensive analysis provides insights into how Amazon leverages design thinking to maintain its competitive edge and create value for stakeholders. Desklib provides this and many other solved assignments for students.
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