This report provides a comprehensive analysis of Volvo Group's innovation strategy, focusing on the application of design thinking. It begins by establishing a theoretical understanding of innovation processes and capabilities, then applies this framework to evaluate Volvo Group's approach. The study examines the company's organizational environment, innovation trends, and strategic alignment, particularly emphasizing the role of design thinking in driving value creation and addressing market needs. The report also explores the opportunities and threats faced by Volvo Group in its innovation endeavors. The analysis includes a business model canvas to understand the company's operations and how design thinking influences its processes. Finally, the report offers recommendations for enhancing Volvo Group's innovation strategy, based on the assessment of its current practices and the potential of design thinking.
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