Innovation and the Sustainable Organisation: A Case Study Report

This report analyzes the concepts of innovation and sustainability within organizations, using Bond, a UK membership body for international development NGOs, as a case study. It examines Bond's sustainability offerings, including its vision to promote justice and equality and its collaborative efforts with NGOs to reduce poverty. The report reviews relevant literature on the triple bottom line approach, economic, social, and environmental sustainability, and the importance of stakeholder engagement. It identifies Bond's stakeholders and benchmarks its sustainability efforts, focusing on poverty reduction and community empowerment. Finally, the report provides recommendations for managers, such as initiating educational programs and designing an integrative framework for better fundraising to enhance the effectiveness of the venture. The report emphasizes the interconnectedness of stakeholders and the importance of continuous learning for organizational success.

Running head: INNOVATION AND THE SUSTAINABLE ORGANISATION
INNOVATION AND THE SUSTAINABLE ORGANISATION
Name of the student
Name of the university
Author note

1INNOVATION AND THE SUSTAINABLE ORGANISATION
Table of Contents
Reflection.........................................................................................................................................2
Bond and its Sustainability Offerings..............................................................................................3
Relevant literature............................................................................................................................5
The chosen company’s Sustainability Stakeholders........................................................................6
Sustainability Benchmark................................................................................................................7
Recommendations for Managers.....................................................................................................8
Conclusions......................................................................................................................................9
Appendix from Seminar Diary Notes............................................................................................10
References......................................................................................................................................12

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Reflection
Innovations in the organizations assist the same in gaining a competitive advantage over
the existing players. Continuous learning assists an organization in initiating the innovative
processes while holding on to the changing trends. The continuous learning mechanisms of an
organization through the utilization of Big Data analytics and market assessments assist the same
in initiating the operations while holding on to the demand of the customers. On the contrary, I
believe that the CSR activities that are commencedby an organization in holding on to the triple
bottom line approach of economic, social and environmental needs. I believe that the
development of different activities and processes that are considered by the organization are
dependent on the market assessment of the demand for the same.
During the research evaluation I found that the assessment of the major trends in the
industry assists an organization in initiating the sustainable operations with the aim of gaining a
competitive edge in the markets. Continuous learning assists an organization in initiating the
resources with the aim of enhancing the effectiveness of the operations in adherence to the
demand of the customers. The economic sustenance of an organization assists the same in
continuing with the operations of the same through enhanced profitability. I believe economic
sustenance of an organization assist the same in initiating the competitive edge while retaining
the loyalty and trust of the consumers on the brand. The enhancement of the economic
sustainability factors assist an organization in initiating the operations that are commencedby the
same for keeping up with the uninterrupted functioning of the same.
The environmental factors, according to me, assist an organization in initiating its
resources and guiding the process designs towards green approaches. Again I believe that the

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environmental sustenance related activities of an organization supports the enhancement of the
brand image related needs of the same. The adherence to the regulations that are developed by
the environment protection agencies assist the same in keeping up with the effectiveness of the
operations in adherence to the sustenance related needs of the venture. On the contrary, I believe
that an organization operates in social scenario where empowerment to the consumers and
enhancement in the lifestyle will assist an organization in initiating mutual benefits for the
organization and the community stakeholders. The enhanced affordability of the community
stakeholders will assist an organization in locating potential buyers for the products and services.
On the contrary, the social structure is benefitted through the operations that are commencedby
the organization. Therefore, I believe that the sustainable operations that are commencedby the
organizations assist the same in retaining their brand for a longer time in the markets. On the
benefits that are gathered by the organizations and the communities assist in initiating the
balance of interests.
Bond and its Sustainability Offerings
The concerned organization, Bond, is a UK membership body which is being established
for the NGOs who are working with the motto of international development. The Organization
was established in the year 1993 and is currently holding 400 members (Bond 2019). The
venturehas taken the initiative of uniting over 400 civil society organizations for influencing the
policies and practices that are commenced by governments and institutions in UK, EU and other
nations of the world. The ventureundertakes funding practices in order to support the activities
that are planned by the NGOs all around the world (Bond 2019). The vision of the ventureis to
develop a world where justice and equality will prevail. The venturehas also taken steps to
collaborate with different NGOs with the aim of reducing the rate of poverty. The organization

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aimed at keeping up with the transparency of the operations that are planned by the same which
has assisted the same in keeping up with the needs of holding on to the uninterrupted
functioning of the systems (Kirsch and Schwartz 2016). The ventureundertakes the different
operations through income that is generated from paid services, strategic funding from
Department for International Development (DFID) and the Bill & Melinda Gates Foundation,
grants and subscriptions (Bond 2019). The diverse range of funding mechanisms has assisted the
venturein supporting the activities for keeping up with the effectiveness of the operations relating
to charitable and developmental operations. Enhanced communication among the stakeholders
through transparency has assisted the organization in initiating the uninterrupted operations of
the same while proceeding with their objectives.
The enhanced commitment of the member organizations and the collaborative e
functioning of the same has assisted the business in upholding the effectiveness of the venture.
The clarity of the purpose and the demand for the service offerings made by the venture has
supported the same in gaining a competitive edge while operating in diverse glob al markets. On
the contrary, the different developments that are made by the organization are dependent on the
assessment of the needs of the community stakeholders (Amagoh 2015). Therefore, the
venturehas taken all possible steps for initiating the activities for holding on to the social needs
of eradicating poverty and creating job opportunities through reviewing policies of government
and other institutions.
Relevant literature
The sustenance of the organizations are dependent on three major factors relating to
economic, environmental and social principles. Desai (2014) stated that the adherence to the

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triple bottom line approach of the organizations assisted the same in supporting the effectiveness
of the ventures. On the contrary, the development of the sustainable venture has assisted the
organizations in holding on to the effectiveness of the operations in adherence to the demand of
the customers.
The economic sustainability of an organization assist the same in initiating the operations
with the aim of enhancing the effectiveness of the operations (Almog-Bar and Schmid 2014).
The enhanced profitability of the organizations assists the same in supporting the R&D
operations and the innovativeness. Yang, Brennan and Wilkinson (2014) stated that the
enhancements in the R&D operations of an organization assist the same in initiating the
resources with the aim of enhancing the quality of the offerings. The R&D operations of an
organization assist the same in enhancing the innovativeness with the view of keeping up with
the competitive edge in the different markets. The R&D operations of an organization is
dependent on the assessment of the market and the manner in which it supports the smooth
functioning of the systems. de Andrés‐Alonso, Garcia‐Rodriguez and Romero‐Merino (2015)
stated that the market assessment assists an organization in identifying the major trends in the
industry and thereby maintains the proficiency of the operations. The economic stability of an
organization thereby assists the same in initiating the sustenance of the same in the competitive
markets (Atkins 2016).
On the contrary, Millar (2016) opined that the social sustenance of an organization assist
the same in initiating the communities through diverse range of activities for ensuring mutual
gains. The mutual gains of an organization is based on the fact that the improvements in the
social conditions would allow the venturein keeping up with the smooth functioning of the
systems (Liberatore 2018). The different changes that are commencedby the organizations, in

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this relation, is dependent on the development of employment related options which would assist
a venture in empowering the lifestyle of the people and the affordability of the same (Keating
and Thrandardottir 2017).
However, Omar, Leach and March (2014) noted that the growing concern for
environmental conservation and preservation mandated the organizations to follow stringent
regulations for keeping up their operations through the utilization of green approaches. Li (2016)
also opined that the sustainable activities that are commencedby the organizations has supported
the same in protecting and conserving the environment for contributing to the initiatives for
creating a safer planet (Nikolova 2015). Therefore, the different sustainable operations that are
commencedby the organization assist the same in keeping up with the existence of the same in
the diverse competitive markets while holding on to diverse range of regulations.
The chosen company’s Sustainability Stakeholders
The stakeholders of Bond are the investors, board members, staff members, NGO
members, and governments. The interconnectedness of the stakeholders has supported the
venturein keeping up with the effectiveness of the operations while holding on to the demand of
the communities related to poverty, illiteracy and diminishing employment conditions
(Strassheim and Korinek 2016). The venturehas taken ste4ps to develop suitable network
among the community stakeholders with the aim of initiating continuous learning and mitigation
of the social issues. On the contrary, the stakeholders of the venturework in a collaborative basis
which has supported the same in upholding the dignity of the objectives. The social issues that
are identified by the venturehave assisted the same in initiating processes for empowering the
communities (Sanzo et al. 2015). On the contrary, the involvement of members from different

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nations has supported the venturein expanding their operations in the international markets. The
extended support from the staff members and the community members has assisted the venturein
keeping up with the effectiveness of the operations in adherence to the objectives of the same.
On the contrary, the support from the members has assisted the venturein initiating its operations
while analyzing the issues that are faced by the communities (Marberg, van Kranenburg and
Korzilius 2016).
Sustainability Benchmark
The sustainability of the venture will be based on the assessment of the social issues that
are encountered by the communities and the measures that are commencedby the organizations
with the aim of upholding the effectiveness of the operations. The sustainability benchmark for
the venturewill be based on the minimization of poverty and ignorance among different
communities (O’Connor and Shumate 2014). The benchmarking has supported the venturein
designing the processes while holding on to the needs of the communities. The ventureis aimed
at dev eloping the living conditions and the enhancement of the development of the economies
for remodeling the social structure of diverse communities.
The delineation of the different aspects of change that might be commencedby the
organization has supported the same in keeping up with the effectiveness of the operations in
adherence to the demand faced by the same. On the contrary, the benchmarking of the operations
that are commencedby the organization has supported the same in initiating suitable
collaborative function among the stakeholders for supporting the objectives of the same
(Hyndman and McConville 2016). The sustenance related needs of the ventureis being reflected
through the benchmarking process. The venturehas collaborated with over 400 member

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organizations with the view of expanding their venture in diverse global economies. It has
supported the venturein enhancing the sustenance related factors of the same. The major
benchmark of the ventureis based on providing abundant support to the communities with the
view of empowering the same (Alfes 2018). The development of the different activities has
supported the organizations in keeping up with the effectiveness of the operations in adherence
to the demand of the communities. Therefore, benchmarking the activities of the organization
will support the same in measuring the effectiveness of the propositions and the manner in which
it adhered to the different modifications that is demanded by the communities.
Recommendations for Managers
The recommended activities for the managers are:
 Initiating educational programs for making the communities aware- The
development of the educational programs along with the other activities that are being
commencedby the venturewill be assisting the same in maximizing the involvement of
the community stakeholders. The maximized involvement of the community stakeholders
will be assisting the venturein initiating its resource use and expand in different
economies. The development of the educational programs will be assisting the venturein
educating the communities while supporting the objective of eradicating illiteracy and
development of societies.
 Designing an integrative framework among the stakeholders for better fundraising-
An integrative and communicative network among the stakeholders will assist the same
in upholding the effectiveness of the operations in adherence to the demand of the
communities. The integrative framework through engagement of the members will

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support the organization in initiating its resources and the capabilities of the same in
enhancing the activities.
 Initiating a suitable IT network for identifying community issues- The development
of an appropriate IT system will assist the venturein identifying the challenges that are
encountered by the communities and thereby design activities for continuing with the
effectiveness of the operations while holding on to the common objectives of the
venture. An enhanced IT operations of the venture will assist the same in initiating the
resources while identifying the requirements of the communities.
Conclusions
Therefore, it might be stated from the above analysis that the development of the
sustenance related activities assist an organization in keeping up with their standards in
adherence to the triple bottom line approach. The research emphasized on analyzing the different
sustainable activities that are commencedby Bond and the manner in which it contributed to the
sustainable competitive edge of the same. The research also aimed at understanding the
different factors that might be considered by the venturefor enhancing the operations of the
same while holding on to the demand of the communities.

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Appendix from Seminar Diary Notes
1. Renewable energy in UK
The environmental policies that have been developed by UK government are based on
the ways by which emissions of the solar and wind power based channels can be reduced by the
year 2050. The implementation of ULEZ or Ultra Low Emission Zone is a major part of the
strategies developed by the government in order to keep a check on the levels of emissions.
2. Evaluation of the label
Super Jam is an UK based organization that provides different variety of products in the
industry based on demands and needs of the consumers. The organization provides different
variety of organic products that are able to fulfill the needs of the consumers. The quality levels
of the materials are able to play a major role in the ways by which different consumer needs can
be fulfilled along with the reduction in levels of pollution due to the organizational operations as
well.

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3. Sources of saving energy
The concept of saving energy has also been considered by me during my stay in the UK.
The investments that can be made on the usage of solar panels are able to play a major role in the
ways by which energy can be saved. The sustainable measures that have been taken are also
based on the ways by which energy can be saved for the usage of the future generations.
4. Clean vehicles charging infrastructure
The charging stations for vehicles that have been found in London are considered to be a
major factor that has been able to affect the reduction of levels of pollution in the country. The
charging stations are able to provide required energy to the cars in order to maintain their
operations.
5. Easy accessibility of the cars