University Business Development Report: Innovation and Sustainability

This report delves into the realm of innovation and sustainable business development, examining how various organizations, including giants like Google and Apple, shape their structures through innovative business models. It explores the core concepts of business model innovation, emphasizing the generation of revenue and the importance of resource-based activities. The report highlights challenges in new business models, such as the breadth of potential applications and predicting the effects of innovation. It discusses the application of business models in technology licensing, with examples from the software and security industries. The report features a case study of Yogitech, a semiconductor startup, and analyzes how managers at Woolworths utilize business innovation models for transformation and competitive advantage, including plans for new divisions and online retail strategies. The report concludes by summarizing the key aspects of business model innovation and the importance of adapting to technological advancements and market demands.

Running head: INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
INNOVATION AND SUSTAINABLE BUSINESS DEVELOPMENT
Name of the Student
Name of the University
Authors Note:

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Executive Summary
The following report is related to innovative business model and its application in various
industries. Two important topics that are help received by managers for making decision and
content of case study has been discussed in details. Two problems faced in new business model
has been discussed which are breadth or range of application model and estimation of effect of
innovation has been discussed in details. Innovative business model which is used by manager of
Woolworth has been discussed briefly.

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Table of Contents
Introduction..........................................................................................................................3
Discussion............................................................................................................................3
Content of Article............................................................................................................3
Help received by managers for making decision.............................................................5
Conclusion...........................................................................................................................7
References............................................................................................................................8

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Introduction
Different Organization round the globe have business models which can easily shape
their structure. Organizations like Google and Apple who are also known as business model
innovators can easily interact with customers and suppliers in a large number of ways. A
business model is nothing but a method of approach of organization for generation of revenue at
an affordable price. Business innovation model takes place when an organization follows a
proper method for commercializing. The result of rising intermediate technology is the
application of software in various organization. Downstream software organization generally
does not depend on software vendors for promising various modules of application. The
investors have challenges arising from business model that are problems arising from the breadth
of various potential application.
In this report two important topic that are content of article and helped received by
managers about decision making will be discussed in the coming pages. The importance of
business model for upstream and downstream has been discussed in details. Suggestion of
innovation decision model may have considered to be difficult. Emergence of unexpected leaders
for development of new industries will be discussed in the coming pages.
Discussion
Content of Article
The report mainly focuses on business model which is used for development of various
technologies which is used by various specialist. General technologies can be constructed in such
a way that it can be easily by various potential downstream licenses which can easily have
various strategy. This fact has ultimately provided support to innovative organization which are

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present in various knowledge based asset. It is expected that they can easily share a large part of
value which is created by technology (Frankenberger et al., 2013). Innovation of such business
model is generally designed in such a way that it can be predicted easily. Various organization
round the globe have their own business model. On the contrary giant organization like Google
and Apple who are considered to be business model inventors which organize themselves and
interact with customers in a various number of ways (Casadesus‐Masanell & Zhu, 2013). A
business model is nothing but method of approach which is used for building or generating
revenue at a reasonable cost. A business model in general have profit which the organization
have activities and have resources which drive the wedge between revenue and cost of operating
which will ultimately make the organization much better than their rivals.
The resource based activity in general is attached to business model for generation of
profit of an organization. The ultimate aim of the strategy of the organization is business domain
is generation of profit (Schaltegger, Lüdeke-Freund & Hansen, 2012). Market of technology has
grown a lot in the recent years and technologies have faced a number of issues in recent years.
Various organization have issued license in foreign countries by the help of which rents can be
easily collected from it. There is additional requirement of business model for development of
market for various technology (Frankenberger et al., 2013). The ultimate aim or goal of business
model is ignoring the problems which is used for exploitation of application which is
commercially available in a wide range of markets. Business model innovation which is used by
technology license may not be confined to biotechnology and application of technology
(Schaltegger, Lüdeke-Freund & Hansen, 2012). In the security industry of software which in
general began its market with McAfee and Norton have certain technologies which is used in

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various downstream application for firewall, authentication software and utilities related to
antivirus.
The types of issues which are being arising from new business model of innovation are
breadth of potential application of business model and prediction of effect of innovation
(Frankenberger et al., 2013). As new tools are gathering from scientific factors and large number
of organization are in competition to produce them. Design and simulation method with general
method of science which has ultimately increased productivity, research and innovation to a
large extent. The second issue arising is the prediction of effect of this range of innovation which
can create opportunities for various downstream licenses (Casadesus‐Masanell & Zhu, 2013).
The next upgradation in business model in relation to technology can be achieved through
licensing in respect to proper development of application. The production or commercial
managers faced a number of problems like distribution, marketing and sales and many times they
need help from R&D persons for having solution. The latest kind of business problem which is
faced by a large number of organization is distance between available scientific technologies and
its effective use. Proper understanding of product or services which consist of technology needs
skills, assets and investment in various discipline of science and technology (Schaltegger,
Lüdeke-Freund & Hansen, 2012). Proper understanding is required for choosing the right
product or service which can become successful in near future. This judgement requires certain
experimentation with users and their capability to understand the requirement of various
technological solutions.
A well-known semiconductor startup that is Yogitech which was founded in the year
2000 in Pisa Italy. This particular organization started its business as software simulator for
analyzing the working of chips prior to building of physical prototypes (Frankenberger et al.,

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2013). In the meantime, this firm has developed a particular method which can be used for
detection of issues in various electronic devices in cars, medical devices and many other domains
(Casadesus‐Masanell & Zhu, 2013). In ERP (Enterprise Resource Planning) various organization
uses advance methods for making advertisement of ideas. ERP explains to use various business
models which occurs when an organization focuses to invest in certain technology which can
meet the needs of various users.
Help received by managers for making decision
Various organization round the globe make use of their efforts for innovating their
method and products which can ultimately result in achievement for growth of revenue and
maintenance or improvisation of margin of profit. In many cases it is observe that innovation to
improve methods and products can be considered to be costly and time consuming. Economist
Intelligent Unit or EUI stated that innovation model can be used by various executive or
managers to have new business models over new products and services which can be used for
achieving competitive advantage. Business innovation model can also help the various
organization to keep them ahead in the game of product innovation. Business model innovation
is a matter of concern for various bodies like managers, executive, researchers for various
reasons. In other words, business model of an organization can be defined as the interrelated and
interdependent activities which analysis the method in which it performs business with various
customers, partners and vendors.
Business model can be used by various managers of Woolworth for bringing various
transformation changes for the customers and tackling its competitors. In the coming years the
innovation business model will the organization in improvising three main areas that are
upgradation of core offers, latest and innovative products and better services to satisfy the needs

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of customer (Kurnia, 2015). By the help of business innovation model the organization is
planning to establish a new division that is Woolworths Food co which is responsible for
upgradation new categories of product, improvising the supply of fresh meat and improving the
sourcing of relationship for various partners. The implementation of this model can result in the
reduction of 125 million dollars for various customers. Online can be consider to be another
method for customer and upgrading the revenue of Woolworth. The retailers are planning to
open 250 click and collection location in the coming years (Bohnsack, Pinkse & Kolk, 2014). By
the help of innovation business model Woolworth is planning to develop a new model known as
Lean Retail which can be used for generating more than 500 million dollars’ reduction in cost in
the coming financial years.
Conclusion
From the above discussion it can be clearly stated that various organization round the
globe can have business models which has helped them in shaping their structure. A business
model is considered to be method which is used by organization for generating revenue at an
affordable price. The importance of resource activity for generation of profit for an organization
has been clearly stated. Two types of problems arising from new business model are breadth of
innovation model and predicting the output of innovation. The result of growing technology is
the application of various software in different organization round the globe. In the case study a
well-known semiconductor that is Yogitech has been described in details. Application of
innovative business model by the managers of Woolworth has been clearly stated. The plan of
introduction of new division of Woolworth Food co has been described in details.

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References
Bohnsack, R., Pinkse, J., & Kolk, A. (2014). Business models for sustainable technologies:
Exploring business model evolution in the case of electric vehicles. Research Policy, 43(2), 284-
300.
Casadesus‐Masanell, R., & Zhu, F. (2013). Business model innovation and competitive
imitation: The case of sponsor‐based business models. Strategic management journal, 34(4),
464-482.
Frankenberger, K., Weiblen, T., Csik, M., & Gassmann, O. (2013). The 4I-framework of
business model innovation: A structured view on process phases and challenges. International
Journal of Product Development, 18(3-4), 249-273.
Kurnia, S., Hill, S., Rahim, M. M., Larsen, K., & Braun, P. (2015). Food Hubs in Australia:
Benefits, Challenges and Potential IT Contributions. In PACIS (p. 123).
Schaltegger, S., Lüdeke-Freund, F., & Hansen, E. G. (2012). Business cases for sustainability:
the role of business model innovation for corporate sustainability. International Journal of
Innovation and Sustainable Development, 6(2), 95-119.