This report provides a comprehensive analysis of Samsung's innovation strategies, focusing on the integration of a projector feature in their smartphones for sustainable business development. The report begins with an introduction to the topic, followed by an examination of the issues that the innovation aims to solve, such as improving business presentations and enhancing entertainment experiences. It then delves into the benefits of this innovation for various user groups and the company itself, including increased market share and user convenience. The report outlines Samsung's strategic response, detailing promotional campaigns and advertising strategies to generate demand for the new product. A project option analysis, including the use of CBA analysis, is presented to determine the most suitable approach for launching the product, considering factors like quality standards and government regulations. The report concludes with recommendations for Samsung to maximize the effectiveness of the new feature and adapt to the changing market. The report also makes references to Samsung's Annual Report of Samsung Electronics for the year ending 31st March, 2014.
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