This report examines innovation and sustainable business development in modern businesses, focusing on Volvo's adoption of smart, connected products. It discusses the opportunities and threats presented by disruptive innovations and analyzes Volvo's business model using the Osterwalder and Pigneur framework. The report highlights the importance of value proposition and resources in achieving competitive advantage and ensuring long-term growth. It also addresses the security risks associated with connected products. Ultimately, the report concludes that by embracing disruptive innovation and leveraging its resources, Volvo can expand its business and attract new customers while addressing potential threats. Desklib provides access to similar solved assignments for students.