Innovation and Entrepreneurship: Tarzan Electric Car Report (UCBL6006)

This report provides a detailed analysis of a business plan for an electric car named "Tarzan." It begins with an introduction to innovation and entrepreneurship, followed by a business idea and a business canvas model. The report then delves into market analysis, including STP analysis, and Porter's Five Forces to assess the competitive landscape. Operational details are examined through value chain analysis, and a SWOT analysis is conducted to identify strengths, weaknesses, opportunities, and threats. The report also includes financial estimations and concludes with a summary of the key findings. The analysis focuses on the UK market and the challenges and opportunities associated with launching a new electric vehicle.