Corporate Governance and CSR: Britvic PLC and G4S PLC Case Studies

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CRISTINA: ASSIGNMENT

Table of Content
Introduction......................................................................................................................................3
Implication of technology and innovations in economic progression.........................................3
Impact of innovations and technology in different operations in Britivic PLC...........................5
Conclusion...................................................................................................................................7
Assignment 2...................................................................................................................................8
Introduction..................................................................................................................................8
Explanation of Corporate governance..........................................................................................8
Archie Carroll Pyramid of CSR...................................................................................................9
Conclusion.................................................................................................................................12
References......................................................................................................................................13
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Introduction
Innovation and implication of technology plays a major role in expansion and enlargement in
challenging market and international sector through relevant business management strategies.
Main objective of the study is to deliver effective information about understanding of
innovations and technology and impact of these factors in economic growth of a business
organisation. Researcher also discusses different innovation and technology implication of
Britivic PLC in their business sector.
Britivic PLC is a soft drink brand in UK that delivers its products to national and international
marketplaces. Total revenue of this company can be accounted as £1,503.6 Million and net
operating income is £117.1 million. They also recently acquired 4.5% of total share of PepsiCo
in 2017 (Britvic PLC, 2019). They have about 4967 employees and they deliver quality foods
and products to their consumers through relevant supply chain. Management of Britvic try to
reduce calorie percentage of soft drink to attract large number of customers and business
partners.
Implication of technology and innovations in economic progression
Definition of innovation:
Innovation can be defined as the process through which an individual or a management of an
organisation can generate new technological idea for internal operations. There are several types
of innovation strategies which an organisation can use in their different productions and
marketing process. According to Crane et al. (2019: 945), the definition of Organisation for
Economic Co-operation and Development (OECD) and Commission of the European
Communities (CEC), innovation is essential for an organisation to retain in challenging market.
These different types of production are given below:
● Product innovation:
Products and service is one of the key factors of an organisation for enhancement of success and
market enlargement in challenging market (Nemet et al. 2018: 177). Thus aim of organisational
management is to improve their innovation strategies of several products (Coenen et al. 2017:
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620). In recent time, several organisations innovate and develop new design and style of each
and every products and goods to attract their customers.
● Process innovation:
Several factors and influences can hamper and plays a negative impact on fluency and efficiency
of various processes Thus, management of every organisation must enable process innovation to
adopt and develop new schedule and operation strategies for efficient process. Nowadays,
different retail and food industry attract customers and stakeholders through their prominent
process scheduling.
● Marketing Innovation:
Marketing innovation is one of the attractive parts of innovation process and management of
various organisations have to introduce effective and attractive products (Nemet et al. 2018:
177). Similarly, management can introduce new software and application for effective supply
chain for their different process.
● Organisational Innovation:
In order to, innovate efficient and excellent business and organisational methods for their various
operations to enhance sustainable and conventional development for organisational success.
Definition of technology:
Technology is deals with several application of information to enhance design, utilisation, and
production of goods and service of different production process and operation. Alternatively,
technology can be explained through the following ways:
● Tangible: Tangible technology is models, operating, manuals, and blueprints.
● Intangible: Intangible deals with problem solving skill, training and development
program, and consulting various processes (Teece, 2018: 49).
● High: Implementation of intelligence and automation technology in different operation
and process.
● Low: labour and intensive technology can manipulate different problems and issues
regarding various process and operations.
● There are several impacts of technology and innovation in economic growth and
sustainable development in international challenging market are following:
Job Creation:
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Innovation and technology is one of the key factors in job creation for country to enhance
economic stability. The information and communication technology is largest industry in
international market and growth rate is 20%. Similarly, innovation and technology helps a
country to serve facilities and benefits to their citizens (Cuomo et al. 2016: 241).
GDP growth:
Innovation of different technology and software regarding manufacturing and servicing may
increase the Gross Development Product and emerging economy. For example, a majority of
organisations use different online applications and websites such as Facebook, Instagram,
Amazon, and Deliveroo for advertising and selling different products.
Industrialisation and development:
In case of industrialisation and development of transport, production and servicing industry,
dependency on technology and innovation is common. Furthermore, innovation of advanced
technology helps to promote new machines and automation process which can reduce cost of
several process and operations. OECD countries use online technology for ordering and selling
their products and services to their countries. Therefore, innovation and technology growth of a
country may attract foreign direct investment in areas of internal trade.
Different organisations utilises innovation and technology in internal operations to manage
stakeholders and enhance revenue Frishammar et al. (2015: 18). Wide range of application
innovations and technology in several operations and technology such as communication,
collaboration and conflict management can be used. In addition, Innovation and Technology can
be used in different areas such as increment of production rate. In addition, there are effective
supply chain management for customers and employees, resources management, and
improvement of efficiency and performance.
Impact of innovations and technology in different operations in Britivic PLC
Innovation of technology and new ideas plays a major role in development and economic growth
of a country through various processes. In other word, innovation and technology contributes in
different operations and development process directly and indirectly. According to Carroll &
Brown (2018: 39), about 40% people are connected by the online applications and websites.
Significant strategies of management of Britvic PLC are to reduce 6.9 billion calories from
different types of soft drink products. Therefore, management and owners of Britvic PLC tries to
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enhance advertising and CSR program through their employees and actors to attract different
sports organisations and company. They have about 13.4 million consumers in UK and they are
connected with the organisation through the mobile and online applications (Carroll, 2015: 96).
In recent time they use different technology and innovation for sustainability and innovation in
soft drink productions industry.
Sustainability:
In recent time, about 48% of customers are concerned with sustainability of different products
and services for ecosystems and environmental issues. Since it not just consumers and
government also plays major role in sustainable development for their people and various
organisations.
Figure 1: Health and safety performance
(Source: Given by Researcher)
Waste management:
Waste management has crucial role in sustainability and green environment for ecosystems and
environment for human beings and animals. 98% of employers of business organisation want to
reduce waste of their different operations and products (Carroll, 2015: 87). Waste management is
one of the customer social responsibility programs of Britvic to attract their 86%of customers.
Management of Britvic plans to implement recycling technology in their manufacturing systems
to reduce environmental pollutions and profit from their soft drink production industry.
Packaging:
In soft drink production industry, packaging is also one of the important factors for success of
organisations in challenging markets. Nowadays, management and marketing manager try to
enhance green packaging systems for there to reduce environmental pollution to enhance CSR
activities to attract large number of customers.
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Moreover, technology is vehicle through which an organisation can achieve the highest position
of a mountain. Similarly, management of Britvic also implements advance technology and
software to increase the adaptability and fluency of ordering and delivering opportunities to their
customers. According to Cuomo et al. (2016: 222), their annual report, about 23 million
consumers order foods and soft drinks products through Amazon Prime and Deliveroo in last 6
months. Respectively, management of Britvic expected that their number of customers will grow
to £9.8 billion within 2021. On the other hand, management also assume that utilisation of
software and technologies can increases their growth rate by 1.8% and values is £21.2 billion.
However, they're also wants to opens 10 new outlet in different countries in European Union.
Britivic launched CSR program such as Fruit Shoot Mini Mudder for children to explore their
advertising of different products (Stanko & Henard, 2017: 784). Moreover, they also reduces the
use of total amount of water in production and manufacturing units by 2.2% like GB
manufacturing through implementation of technology. They also reduce emission of CO2 from
their different manufacturing process to get faith from government organisations.
Conclusion
Hence, it can be concluded that technology and innovation can enable organisational growth in
both long and short term range. In this case, Britvic PLC has invested in encouraging
incorporation of technology in its conventional operations to increase quality. A limitation of
extensive usage of technical facilities is that it reduces opportunities for human resource. This
can adversely impact the economy and labour market of the UK. Overall, organisational
innovation can enable sustainability and revenue increment in an organisation, in both national
and global markets.
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Assignment 2
Introduction
This discussion provides brief discussion about corporate governance in the UK through
delivering significant examples (De Vries et al. 2016: 146). Additionally, researchers also
explain Archie Carroll's Pyramid for corporate social responsibility. Further, this discussion
also supplies valuable data and understanding of corporate governance of G4S PLC for their
market expansion and revenue from international market. Researcher also demonstrates different
understanding areas of CSR which are identified by Archie Carroll's Pyramid.
Explanation of Corporate governance
Corporate governance is one the valuable systems for practicing and controlling of different
process and operations of several firms and organisations (Featherston et al. 2016: 40). Corporate
governance is essential for management of an organisation to involve in different process and
operations to make a balancing environment for their employees and stakeholders. Corporate
governance helps management to enhance communications and collaborations with suppliers,
customers, and financial organisations to reduce the communication gap and collaboration with
their customers.
The structure and framework of corporate governance is depends on different legal and
regulations of government of a country (Nemet et al. 2018: 154). Government authorities and
judges of Supreme Court face huge problems in managing and controlling different operations
and process of several organisations in challenging market. Since, corporate governance has
ability to manage and control different responsibility and affectivity of different process and
operations. Structural and framework of corporate governance can plays a major role in
enhancement of performance and efficiency of different operations and process. Government of
United Kingdom uses corporate social responsibility to check and balance internal and external
environment in challenging market. According to Crane et al. (2019: 589), corporate governance,
each and every business organisation must have separate Chairman and Chief Executive to
execute balance and stable business environment. Therefore, management of several business
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firms and organisation have to remuneration and auditing committee for performance
measurement and evaluation issues of their stakeholders.
Regarding to Corporate governance, an organisation are directed by the Board of Director and
board are represented by CEO of organisation. Board plays a major role in managing and
governing of different process and operation to rectify the issues and performance enhancement.
Board of Director has various responsibilities these are:
● To control and review different process for effective improvement and solution of
different departments.
● To understand issues and problems in internal and external environment of business
market (Coenen et al. 2017: 600).
● To implement advance technology and innovation for financial controlling and reporting
process.
● To assure and plan for different process of an organisations for improvement of reporting
and managing process.
● To monitor and communicate with different stakeholders and business partners for
success in challenging market.
Archie Carroll Pyramid of CSR
Corporate social responsibility:
Corporate social model is on the attractive business and marketing model for each and every
organisation to attract large number of customers and stakeholders in competitive market. CSR
deals with different steps for sustainable development and enhancement of social change.
Corporate social responsibility helps management to evaluate different practices and activities
for remarkable change of business strategies and policies such as green packaging, reduction of
use of water and energy. CSR has several benefits for organisations which are given below:
● To make excellent communication and relationship with local community and
government authorities (Jacoby et al. 2018: 469).
● Development of strong bonding between employees and management for different
working process.
● To increase sustainable development and environment protection
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Archie Carroll Pyramid is a valuable framework for corporate companies and organisation to
enhance market size and facilities for their customers and stakeholders. Opined by Jacoby (2018:
964), several organisations and institutions use this pyramid for their corporate social
responsibilities and social welfare organisations. According to the Archie Carroll, there are four
factors of customer social responsibility in business environment in challenging market. Since,
this pyramid model is one of the oldest models, but it has relevant role in current market trends.
This model has four basic responsibilities for CSR activities.
Economic Responsibilities:
Economic responsibility is one of the significant element and factor of an organisation in
business environment to enhance revenue and profit business sector. Nowadays, most of the
organisation tries to deliver effective and efficient profit share to their shareholders and
stakeholders to attract their interest and faiths. Hence, management of G4S PLC have to supply
extra amount of benefits and facilities to their customers. Moreover, management have to
eliminate different factors and issues of their stakeholders and shareholders.
Legal responsibilities:
Respectively, government and different NGOs are very sincere about environment and their
citizens. As per the observation of Tricker (2015: 812), management of G4S PLC must obey
different social welfare and environment acts and regulations to enhance social and corporate
responsibilities. Similarly, there are several laws and regulations for security industry in UK,
management have to deliver training and development program to ensure strong security for their
customers’ accessories and materials.
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Figure 1: Archie Carroll Pyramid of CSR
(Source: Given by Researcher)
Ethical responsibilities:
There are some differences among ethical responsibility respect to the above responsibilities for
discretion of management of an organisation (Jensen et al. 2016: 155). This responsibility is
based on humanity of management of an organisation, management of several organisations do
not have to obey or fulfil. Management of G4S PLC has to deliver effective and prominent
benefits and opportunities according to the moral rights and values for society and ecosystems.
Ethical responsibility of an organisation may grow organisational brand value and image in
challenging market.
Philanthropic responsibilities:
Philanthropic responsibilities are major part of Archie Carroll Pyramid to take responsibilities
and invest on different social and corporate welfare for corporate citizens and customers.
According to the philanthropic CSR, management and employees of an organisation have to
invest money, contribute their valuable time, and resources. Philanthropic responsibilities may
increase social and economic growth of a country and involved in sustainable development of
different operations and process. In reference to the opinion of Cockburn et al. (2018: 567),
philanthropic responsibilities also supplies valuable information about recycling and consumers
expectations.
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Conclusion
Based on the above analysis, this assignment delivers definition of corporate governance and its
implication in business environment. In conclusion to management also provide brief discussion
about UK corporate governance style for managing and controlling various organisation and
companies. Hence, it has been observed that corporate social responsibility plays a major role
marketing and service of an organisation to attract their customers by supplying relevant and
exceptional facilities and benefits. In order to, retain their brand value and attract large number
of shareholders to generate strategic and promotional techniques. Furthermore, the discussion
also supplies valuable data and understanding of corporate governance of G4S PLC for their
market expansion and revenue from international market.
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