Asia Pacific International College: Nokia Innovation Project - SBM4301

This project analyzes Nokia's potential re-emergence in the market through the application of the Design Thinking Model. The assignment begins with an introduction to Nokia's historical context, highlighting its past market dominance and subsequent challenges from competitors like Apple and Samsung. It then delves into the five stages of the Design Thinking Model: Empathize, Define, Ideate, Prototype, and Test, detailing how each step can be applied to Nokia's situation. The Empathize stage emphasizes understanding user needs, while the Define stage focuses on reframing the problem. Ideate involves generating innovative solutions, Prototype involves creating scaled-down versions, and Test involves rigorous evaluation. The project highlights the importance of innovation and technology in helping Nokia regain its market position. The assignment also includes references to academic sources that support the analysis.

Innovation and Technology
Name of the Student
Name of the University
Author Note

Design Thinking Model
Empathize
• In this first stage, Nokia needs to understand the needs of the human
involved in the brand value of Nokia
• The company needs to have a leader who will help the organization to
bounce back from the problems which the company is facing from the last
few years
• They need to focus on the problems identified by them, and strategize
their plans accordingly which will help them to regain their brand value,
as the company already enjoys a high recall value

Design Thinking Model
Define (the problem)
• Here, Nokia needs to re-frame as well as define the problem in human-
centric ways
• It starts with the people around the company for whom the design will be
formulated and ends providing of new solutions that will be tailor made
and will be enable to suit the needs and wants of the people
• This is the stage where the company will analyze the problems and
combine them which will actually help to define effectively the problems

Design Thinking Model
Ideate
• In this stage, the designers are totally prepared to generate ideas
• The problems have been identified before and now they should be solved.
Some new innovative ideas should be generated, so that the brand gets
back the market which they have enjoyed few years ago
• New and fresh solutions should be created, along with the operating
system which is existing in the market

Design Thinking Model
Prototype
• In this stage, there is the need to adopt the hands-on approach in terms of
prototyping
• Here, the designers will manufacture and produce a range of scaled down
versions of the product, with particular as well as innovative features
within the product
• This will help them to consider the problem or solutions identified in the
earlier stages

Design Thinking Model
Test
• In the final stage, the company ultimately develops a prototype solution
to the problems identified in the earlier stages
• Here, the designer test the ultimate product vigorously by using the best
possible ways focused in the earlier stage
• Changes are made also in this stage, if needed, just to get a full and final
product which can be accepted overall by the customers

Reference
• Chen, S. and Venkatesh, A., 2013. An investigation of how design-
oriented organisations implement design thinking. Journal of Marketing
Management, 29(15-16), pp.1680-1700.
• Ojasalo, K. and Ojasalo, J., 2015. Adapting business model thinking to
service logic: an empirical study on developing a service design tool. The
Nordic School, 309.