Report on Managing Innovation and Technology for Business Development

This report provides a comprehensive analysis of innovation and technology management, focusing on its application within a business context, specifically referencing EE Limited, a telecommunications company. The report explores the importance of innovation in business, emphasizing the need for companies to develop innovative ways to deliver their products and services. It delves into the methodology of analytical approaches, critical evaluations, and the implications of managing innovation and technology transfer. The report discusses research methodologies, data analysis, and the application of problem-solving invention theories and analytical methods. It further examines EE Limited's innovation management strategies, including the use of various tools and methods, along with the challenges faced and solutions implemented. The report concludes with a discussion of commercially viable solutions, emphasizing the importance of network integration, customer needs, and technological updates. The report is based on secondary data and qualitative data analysis.

Managing Innovation
and Technology

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Introduction on theme related investigation and its importance......................................................1
Methodology of the analytical approach and demonstrating a critical understanding of managing
innovation and technology transfer theme.......................................................................................2
Research methodology................................................................................................................3
Section of findings includes a critical evaluation and its implications and company examples.....3
Data analysis....................................................................................................................................7
CONCLUSION AND COMMERCIALLY VIABLE SOLUTIONS...............................................9
REFERENCES..............................................................................................................................12
APPENDIX 1.................................................................................................................................15
APPENDIX 2.................................................................................................................................16

INTRODUCTION
In this report displaying innovation in technology for management and this technology
consisting management of inventing new that is the process of innovation and update the
management (Davenport, 2013). It mentions business products, processes and innovation. This
report shows business related theme and scheme of work for EE limited. This analyse
management of information and technology transfer as a core business process. This is also
evaluating various options, challenges and managing an innovation for the organization. This
report reflects and evaluate the key attributes in capturing learning from innovation and
technology transfer. This report shows ability to critically appraise theories of managing
innovation and technology that is transfer in twenty-first century. This is evaluating assessment
of feasible concepts, models and methods for to identify ease of transmission for the adoption
and application of managing innovation and technology transfer for organization. Firm planned
for managing innovation and technology transfer and learning outcomes. Methodology of
analytical approach, critical understanding of managing innovation and technology transfer
theme are also describing. It includes a critical evaluation, detailing selected theme and its
implications and examples of firm. Using these report, firms managers integrate theory with
practice and finding that is critically evaluated (Hemmelskamp, Rennings and Leone, 2013).
Present study consist with theme of innovations in operation management as each and every
organization needs to develop innovative way to develop and deliver their products and services
so for purpose of meeting these challenges integration of innovation management with the
operational strategy of organization is become must part.
These innovation managements consists some tools like research methodology, analytical
approach, etc. which is used by managers and coordinates to understand aims and processes of
firm in innovation.
Introduction on theme related investigation and its importance
EE Limited is an organization of United Kingdom that is telecommunication type of
industry. It headquartered located in Hatfield. This company serves for UK's areas. It provides
product like telephony for fixed line, telephony for mobile, internet broadband services and
television for digital (Fleury, Fleury and Borini, 2013). organization of
Innovation management is used innovative, creative ideas, methods, process and tools for
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helping firms grasp. This is based on the management if it is innovative. Final aim is to update
services and business processes for innovation management. Innovation in management can
create by making some inventions and imitation. Using innovation methods and tools firms’
innovation management can take decisions and trigger on process and work force of
development of company (Isaksen and Trippl, 2017). Innovation management is allowing
processes to respond and take opportunity of external as well internal using some creative ideas
for processes and products.
For development of business processes, innovation can be forced. This is all based on any
newly invented technology or existing processes that business identify and access for gainful
applications (Johnston and Marshall, 2016). Some processes like pulled is used according to
requirements of customers. User needs not meet then identify needs and solutions for clients By
making new functional groups for developments. So these kinds of peoples in team consisting
deep knowledge.
Some tools and methods for innovative managements and technology consists virtual
prototyping, idea or creativity management, brainstorming, life cycle management for EE limited
product, task management, planning for product line and management for portfolio, theory of
inventive problem solving and stage processes (Hemlin and et.al., 2014). These tools can be seen
as the evolutionary segregation of business, market and technology by researching, retrieving
and implementing and capturing things and information. Methodology of the analytical approach
and demonstrating a critical understanding of managing innovation and technology transfer
theme
Life cycle management for EE limited product is going to be so short because of
enhanced competition. Managers in innovation must decrease their time without satisfaction of
quality or requirements of market that must meet. The innovation is necessary for company's run
in market and development of businesses. To meet top most innovation in the market is social,
technological and disruptive innovation. Innovation management of EE limited playing key role
for development institutional and technological innovation (Karlsson, 2016). Aim of innovative
management for organization is promoting and developing firm’s growth and confidence on their
peoples. If environment of firm for employees is suitable then it will help in make more projects
for the organization. Companies senior posts managements must supportive for other employees,
clear path, promotional materials, for success of innovation.
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Technological updates for innovation is performing main objective of practices for
business. For success of innovation, managers needs to concentrate on their network of
innovation that needs deep analysis of complex things for innovation. By EE limited networks,
innovations are mostly got from market research of different firms in order of their comparative
profits and accessing in a particular manner (Liefner and Jessberger, 2016). Network integration
is important for getting successful innovation and network is also required. Using social zones,
clusters of technology and corridors for technology are some routes for motivating firms network
and for other innovations like functional.
RESEARCH METHODOLOGY
It concerns with section which is considered as most important for any research
(Silvestre, 2014). It is helpful for an individual in using various tools and techniques for
completion of research and meet with aim and objectives of research.
Research approach: These are considered as manner in which entire research carry out
in the best possible manner. Inductive and deductive are two different research approaches. Main
reason of these, is gathering more specific information which is required by researcher.
Research design: It provides systematic plan to research for determining key problem
which is linked with study. Various research designs are use for making research more prudent
such as: exploratory, descriptive, causal, etc. (Ensign and et.al., 2014).
Data collection: This procedure can be done in two ways primary and secondary. For
providing better outcome in research secondary data use in present study.
Data analysis: There are two type of techniques available which are used in data analysis
process such as quantitative and qualitative. In present research qualitative data analysis is used.
Section of findings includes a critical evaluation and its implications and company examples
Problem solving invention theories are defines systematic structure and characteristics of
particular problem for inventions. Crucial portion of theory has dedicated to altering structure for
evolution and objects that is chased by top most professionals of theories of problem solving
development using an algorithmic concept for inventing new objects or system (Mensaert and et.
al., 2014). These theories consist applied methodology, methods, experience based and using
some technology based models for making solutions which are innovative for solving a problem.
This is conscious for problems of applications, analyse the system, analysis of failure and
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structure of system for evolution. This is same concepts for tools in way of structure language,
practices, different design structures etc. It generating these findings: solutions and problems are
individually divided according to their science and organizations structures and patterns that are
also used. Again in EE limited for technical and science evolution and effects of innovations in at
outside that they develop. These theories for problem solving is applied by professionals for
improving performance, products and services of system.
Analytical approach is a general process which consists scientific method's force and
power using some professional process for solving any kind of problem (Zhang and Gallagher,
2016). Using these following procedure:
 Evaluate and analyse a problem for solution.
 Choose an appropriate procedure.
 Utilization of Solution elements or possibility analysis processes (Problem Solving and
Analytical Skills, 2013).
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Illustration 1: Problem Solving and Analytical Skills
(Source: Problem Solving and Analytical Skills, 2013)

 Create designs of experiments to trial possibility analysis.
 Apply experiments.
 Alter proposals.
 Alter solution.
 Implement process whenever it requires for make opportunities.
Analytical methods are important, this is solved problem property that is critical and it
looks on current position of problems that are capable. These are simple, easy and self-generated.
Application examples for analytical method is choosing a suitable process depends on problem
(Mowery, Nelson, Sampat and Ziedonis, 2015). After choosing appropriate process for problem ,
analyse suitable process according ability of problem and these process must divide into smaller
parts of problems, go to root of sub problems then go to highly beneficial points for solving each
every root of problem. Furthermore, find proper solution that gets high points and effective
solution of problem. Analytical methods for solving problem processes which use by everyone in
firms for solving problem. This is applied on very quickly it is main points are: analyse then
identify the problem, immediately associate for finding problem and alter solution.
This intuitive technique is environmentalism of standard for analyse. New forms of
alternative source of solutions of problems is reduced extra forms dirtiness. These are very
apparent problems solutions (Norman and Verganti, 2014). So they must apply to solve in-
between origin of problem. These problems of solutions are derived apparently a review of an
origin interest of problem. Some questions are requires so peoples can find origin of root. Set
origin of roots will give clear way to causal chain.
In network,it includes some services and products that is transferred in ecosystem. It
helps to providers to create best decisions (Peschl and Fundneider, 2014). In every firm they
require share sensor information with their ecosystem and also declare quality information so
that can be analyse.
Firms use analytics to involve and improve pricing, income and selling, commercial
enterprise. In structure, concentrates on firms assets, intangible things that made costs. Like their
performance, innovations etc. This will help managers to worth of business. Same in other
enterprises make a pivot team of professional analysts and then integrate them with decision
makers for operational and fictional units. Procedure is operations of organizations (Peschl and
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Fundneider, 2014).
For fixing these signals problems EE limited produces network modification. An
immediate switch for air plane in some seconds after then back to switching for reconnecting
network (Gornitzka and Metz, 2014). EE helps to reset full hard and updates of software using
Wi-Fi that they recommended for upgrades using cables with their systems. For examples if any
users phone is belongs to iPhone then that user upgrade their iPhone connecting to iTunes for
removing issues.
T-mobile 3g mobile broadband is practically unusable outdoors. Many peoples prefer
articles and responses regarding poor EE reception (Peschl and Fundneider, 2014). Many
companies have group agreement with Orange for iPhones. EE switched off a T-mobile mast in
many areas which left with no service at home from many customers. So company send a signal
box free of charge as it was their fault areas to get 4g. It used to transit 3g data also until a few
times back. At first companies told to consumers them.
It was because their servers were overloaded due to the number of peoples now using
these boxes. When many peoples activated visual voicemail which uses 3g data and not Wi-Fi
that many peoples realised the box was not transmitting 3g data any more. So some peoples
6
Illustration 2: A Survey of Peer-to-Peer Network Issues
(Source: A Survey of Peer-to-Peer Network Issues, 2017)

cancels the visual voicemail as they were charging extra of it. After few months of texts from EE
technical support saying they have not forgotten about the peoples and they are still working on
it, peoples have heard nothing for over a month now (A Survey of Peer-to-Peer Network Security
Issues, 2017). So many clients beyond fed up with orange and EE. Regardless of network or
where the peoples are in their agreement that they have expensive knowledge of the reason
behind signal issues in the south west, peoples are able to complete coverage checks free of
charge and their technicians Will usually know the exact reason for their poor signal. Whether
the problem is a faulty handset, decommissioned telephone mast in their area or poor network
coverage, they have solution.
EE was facing some problems in starting like signal problems with 3g and 4g.
Many people receive reports from customers on EE like this:
 Calls were repeatedly dropped.
 Signal showing that no service (Johnston and Marshall, 2016).
 Stuck on no service is get in users phone and then they have to restart phone because of
airline mode off and on.
 In phones iPhones 5 get EDGE very weak as compared to 3g.
 Displaying one bar only sometimes so 3g signal was weak.
 Across board very poor services of 4g and 3g.
 Users was not get service if they are at home or work they get no signals.
Data analysis
Theme 1: EE Limited making profit by providing service and products on the basis of
analytical products
Interpretation:
EE as a network operator and internet service provider feel need for various analytics
products. Some type of analytical innovations are like model for profit, structure, procedure,
performance of products and system, services, channels, brands quality and collaboration of
customers. In model, it includes new paths for firm’s assets and offers (Oerlemans, Knoben and
Pretorius, 2013). Many more firms make profits by providing services and products with new
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information and based on analytical products.
Theme 2: Performance of product, Innovations of products not consists historic analytics
Interpretation:
Analytics is useful more sharing and integrating data. EE limited is services oriented
organization where innovation consist direct analytics and measured. For difficult products they
select, collects and transferring information and process of services is analytical based that their
performance. Performance of product, Innovations of products not consists historic analytics.
This is initial point to update. Many firms understand via producing devices that the capability
for making analytics is mostly definable at that time but this needs more over of time. System for
product is offers the ecosystem (Turnheim and et.al., 2015).
Theme 3: Innovation channels of EE Limited includes new concept for transferring offers
to client
Interpretation:
Here offering does not mean to produce new channels but the knowledge of new
channels. Like some online channels. In brands quality consists new concepts that firms
represent offers and schemes and using its general image. For creating new brands analytics not
useful but they are very excited to know the new brands and its services or working (Yoo, 2013).
Social media analytics can assist that peoples thinking for the brands. Collaboration of customers
includes the communication and interaction with clients. Using these peoples understand the
requirements of customers and analytics is very useful in this. So for understanding these things
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Analytics very useful for the actual and current behaviour. Communicate on sites and using
digital environments is very easy to know and measure the things and can be improve using these
trials of analytics.
Theme 4: Innovation in operation adopted by EE limited, making best network for
business
Interpretation:
EE Limited is innovated various things like for best networks for businesses, it connects
businesses, Connecting with businesses clients, connecting machines, portal for online
billing ,portal for online ordering and peoples also can manage their accounts. EE Limited
declare 4G network launch in 2012 (Mowery and et.al., 2015). In this time Orange broadband
service is changed to EE. So In 2014 removes products and services of orange broadband data.
After that EE located in some areas like London and access networks like 2g, 3g, and 4g
networks in UK. By Ofcom 4g network was authorized and declare that 3g use of 1800 MHz
spectrum is acquired. EE's widely going to be popular and make campaign for marketing.
CONCLUSION AND COMMERCIALLY VIABLE SOLUTIONS
Process of inventing something that can create value for which customers will make
payment. It is synonym to risk taking. Innovations can be categorized into two categories:
 Revolutionary innovations (continuous in nature)
 Evolutionary innovations(discontinuous in nature)
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Process of managing ideas and innovations in an organization from its initial stage to the final
stage is known as innovation management (Lowe and Crawford, 2013). There are certain
methods for innovation management. Some of them are: Incremental innovations: EE limited is a telecommunication industry where technology
changes every day (Hemmelskamp, Rennings and Leone, 2013). New modifications and
updations are brought to enhance the competitiveness in the market. Incremental
approach involves advancement in the current products and improvement in services
offered. Breakthrough innovations: Technological advancements which can improve product
level in existing category refresh to breakthrough innovation.
 Disruptive innovations: Ideas that are capable enough to change behaviour of market
after implementation are called as disruptive innovations.
EE limited can make use of Disruption theory of innovation to manage innovations and
solutions. Disruption theory involves change in current market trends by introducing new market
disrupting existing one (Christensen and et.al., 2015). EE is mobile network operator of Britain
that provides internet services, home broadband and EE TV etc. By adopting disruptive theory
EE can launch new product with advancement in technology it is currently using. Disruptive
involves changes that are not applicable for everyone. In this approach, needs of few gets
fulfilled but on the same hand others get dissatisfied. Thus, it is a risky approach to implement.
EE can also apply Schumpeter's theory of innovation for management of innovations
which involves change in investment criteria by expanding funding areas which are the key
factors in fluctuations in a business (Innovation and Schumpeter's Theories, 2006). According to
the Schumpeter innovation means change in reduction methods, new product development,
organizational change etc. This model of innovation is developed in two stages: First Approximation: It involves equilibrium state of economic system with absence of
involuntary unemployment, Firm's mc= mr that is marginal cost = marginal revenue and
price = Average. In this, if a firm wants to take new technique that it is required that bank
credits should finance for it (Hemlin and et.al., 2014). Availability of surplus fund is
absent because economy of firm is into equilibrium. Output starts flowing into market
when innovation is accepted widely.
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 Second Approximation: The waves generated by the first approximation is dealt by the
second approximation. The basic element of second approximation is speculation. As
expansion begins, industries with good capital expects it to be permanent. When prices
starts to fall (Silvestre, 2014), it becomes difficult for the customers and investors to meet
their obligations causing depression and panic situations. This theory has suffered
criticism which are innovation is not the major factor in fluctuations in economy.
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REFERENCES
Journals and Books
Davenport, T. H., 2013. Process innovation: reengineering work through information
technology. Harvard Business Press.
Ensign and et.al., 2014. Proximity, knowledge transfer, and innovation in technology-based
mergers and acquisitions. International Journal of Technology Management. 66(1). pp.1-
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Fleury, A., Fleury, M. T. L. and Borini, F. M., 2013. The Brazilian multinationals' approaches to
innovation. Journal of International Management. 19(3). pp.260-275.
Gornitzka, Å . and Metz, J., 2014. European institution building under inhospitable conditions–
The unlikely establishment of the European Institute of Innovation and Technology.
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Hemlin and et.al., 2014. Creativity and leadership in science, technology, and innovation.
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Isaksen, A. and Trippl, M., 2017. Innovation in space: the mosaic of regional innovation patterns.
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Johnston, M. W. and Marshall, G. W., 2016. Sales force management: Leadership, innovation,
technology. Routledge.
Karlsson, C. ed., 2016. Research Methods for Operations Management. Routledge.
Liefner, I. and Jessberger, S., 2016. The use of the analytical hierarchy process as a method of
comparing innovation across regions: The examples of the equipment manufacturing
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Mensaert and et.al., 2014. Next‐generation technologies and data analytical approaches for
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Mowery and et.al., 2015. Ivory tower and industrial innovation: University-industry technology
transfer before and after the Bayh-Dole Act. Stanford University Press.
Norman, D. A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs.
technology and meaning change. Design issues. 30(1). pp.78-96.
Oerlemans, L. A. G., Knoben, J. and Pretorius, M. W., 2013. Alliance portfolio diversity, radical
and incremental innovation: The moderating role of technology management.
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Peschl, M. F. and Fundneider, T., 2014. Designing and enabling spaces for collaborative

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from a Base of the Pyramid cluster. Technovation. 34(5). pp.270-283.
Snijder, J. and Heck, A. J., 2014. Analytical approaches for size and mass analysis of large
protein assemblies. Annual review of analytical chemistry. 7. pp.43-64.
Turnheim and et.al., 2015. Evaluating sustainability transitions pathways: Bridging analytical
approaches to address governance challenges. Global Environmental Change. 35. pp.239-
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West, J. and Bogers, M., 2014. Leveraging external sources of innovation: a review of research
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Yoo, Y., 2013. The tables have turned: how can the information systems field contribute to
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[Accessed on 22nd May 2017].
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<http://www.cse.wustl.edu/~jain/cse571-07/ftp/p2p/>. [Accessed on 12th June 2017].

APPENDIX 1
Innovation management is procedure for inventing or creating new ideas for business
then implementing that in system of EE Limited. Some methodology is used for analytical
approach. It is considered as research methodology and its sub elements are design, approach,
collection and analysis for meet aims and objectives of firm.
Problem solving theories are applying by some techniques such as analytical approach. In
this concept, solving problem by identifying appropriate solutions.
It consists:
 Evaluating the problem by gathering details
 After retrieving details, divide into smaller sections
 Identifying various solutions
 choose appropriate solution
 Implementation of solution
 Analyse Outputs
 Review and test that whole procedure

APPENDIX 2
In EE limited, customers was facing many issues regarding networks. Like weak 3g and
4g signals, network not connecting if user at his home or at work, calls were continuously
dropped, sometimes no service is displaying on their phones etc. So firm providing solution for
this by improving networks and its security.