CW2: Managing Innovation in Business - Vodafone Company Report

This report examines Vodafone's innovation and development strategies within the telecommunications industry. It analyzes the future of the industry, highlighting the significance of 5G and the competitive landscape. The report assesses Vodafone's innovation requirements for 2020 and beyond, emphasizing the need for customer-centric approaches and technological advancements. It also explores Vodafone's past innovative techniques and the importance of building future innovation capabilities, including financial resources and talent acquisition, to maintain a competitive edge and meet evolving customer demands. The report underscores the importance of understanding customer needs through market research and surveys to drive successful innovation and growth.

Managing Innovation in
Business (CW2)

EXECUTIVE SUMMARY
AS per the report has cover the case study of the Vibraphone company and analyze the
information about the innovation and development in the company. It has also explained the
capability of the Vodafone company in the future for the innovation and development. This
report has been analize the future of the telecommunication company and what they change
they can bring in the future and Beyond. It has been anlized the company can bring the
innovation in this industry which can provide better experience to their customers, one of the
innovation is the 5G network will be brought by the company in future to provide the better
speed and experience for the customers and they can enjoy telecommunication services more
better. This report has been provided the information that while it is important for the company
to bring new innovation and development ent in the company and provide the requirement of
the company. This help this company t stay in the competition and provide better services to
their customers. It will also help them in achieving goals and objectives. It has also been
analysed from the report that in past Vodafone has made use of various innovative techniques
such as Sure signal has implemented a unique device so that consumers can get break free signal.
In the ned of this report has analize the report on the companies capabi9lity and in the future
and what changes they can bring for the competitive advantage.

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY.........................................................................................................................4
Future of the industry.............................................................................................................1
The Vodafone Innovation Requirements 2020 and Beyond..................................................2
Building the future Innovation capabilities for the organization...........................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Innovation is developed mainly focused on meeting the requirements of customers and
market needs. The formation of partnerships is primarily by market requirements or development
of products and processes, but is viewed with fear by managers.
This report will analyse the innovations and development capabilities of the Vodafone
company in the future. In this report discussion will be based on the future of the
telecommunication industry in 2020 and the beyond and what experience they can provide to
their customers and how they will develop the things to satisfy the needs of customers. It
will also provide the information about the innovation which can be required fir the company
and how it can help to take competitive advantages. In the end In the end of this report will
discuss about that how Vodafone company cam build the capabilities for the innovation in
their company in future and what are their current capabilities to accept the innovation at their
workplace.
MAIN BODY

Future of the industry
Industry of telecom is considered as fastest sector to achieve growth in a rapid manner. It is
because of the advancement in technology that the sector has been able to be a successful venture
for many companies. It is expected that 2020 will bring new and more advanced changes through
this sector. According to a report it is expected that in terms of size the sector of telecom will
cross more than 5.6 billion subscribers and 5.8 billion smart phones. 5 G is the future of telecom
industry as it is the upgrade of 4 G. There are many companies such as Google, Ford and Uber
who are working in this field as it will provide more speed and efficiency to the industry. There
is a severe competition in this industry as in consumers compare who offers more apps, better
network and high speed net so that there is no buffering at the time of streaming. With this the
platform of OTT has also achieve growth in the market from the past few years. To fight with the
competition companies are cutting a deal with these OTT providers and partner with them so that
consumers get a better package deal where they can have the subscription for both. Many
companies are expected to merge or acquire other company so that they can gain more and large
opportunities. Telecom sector has worked on increasing the level of security. Many companies
such as Yahoo and WannaCry have faced this issue where email ID of people were hacked by
fraud and desktops and mobiles were attacked in more than 100 countries. Now companies has
increased the level of security so that these type of cases does not happen again. The more
changing thing is that connectivity is the new future. Even cars, A/C are connected nowadays.
This will increase the volume of data which will help them to enter the world of zettabytes. In
order to increase the efficiency of work world is shifting towards digitization. Technologies
related to this aspect are used and consumed above the level of expectation of carriers. This will
help them to get saturated. The connectivity for mobiles is increasing on a global level and
leaving the hardline connectivity behind. The reason of mobilization is because people in
developing countries believe that mobiles are more affordable, consists of more features and easy
to use. In order to increase the level of security the demand for carriers will rise as people will
rely on these carriers to increase the protection against the upcoming threats. This will also lead
to rise in new innovations and opportunities. Drones are the new future and that requires high
quality broadband which is provided by the industry of telecom at a very reasonable rate. The
ongoing trends suggests that telecom industry will bring new changes.

The Vodafone Innovation Requirements 2020 and Beyond
Vodafone is the fastest growing organization that always implement the innovation idea in
the business expansion. There are lot of existing customer engage with the creative and dynamic
advertisement which always support for increasing the popularity in global marketplace. In past
decade, Vodafone is mainly used the innovative concept “Zoo Zoo” in order to attract more and
more consumers (Petrovic, Von Delft and Acur, 2019). In most times, the organization has been
implemented a unique innovation device whereas it will provide the break free signals services to
customers. Therefore, it automatically increasing the demand of brand across the world.
The overall performance and efficiency of Vodafone is been quiet appreciable. It has been
analysed that firm directly engaged with existing customers and also providing the better
innovative and creative services (Kerr and Moloney, 2019). In this way, Vodafone move towards
the future growth and development so that they will require to select the better idea in term of
growth and development (Petrovic, Von Delft and Acur, 2019).
In 2020, the mission of Vodafone is to bring future forwarded by bringing the outside in. It
continuously developing win-win partnership with leaning innovators. In competitive edges, it
should be required for Vodafone to implement innovative concept so that many customer attracts
towards idea (Arslanian and Fischer, 2019). In this way, it directly impact on the overall business
to increase production and sales. In currently, Vodafone continues to push forward, develop new
technologies and also creating the better future. The organization always focused on the demand
of customer so that they can help people to become one of leading telecommunication (Petrovic,
Von Delft and Acur, 2019).
It has rapidly evolving the world because there is no room for complacency. Organization
always looking outwards for collaboration, partnership opportunities.
In 2020 and beyond, Vodafone concern about the innovation strategy and try to implement
the new concept such as virtual reality. This type of innovation may sound out of this world. It is
based on the virtual reality which providing the blurring lines (Petrovic, Von Delft and Acur,
2019). It should be considered the real as well as practical implication that consists of various
elements, components.
In future innovation, Vodafone has been taken the necessary steps which being more
purpose-led in transition. There are several customer on display at event. In order to represent the
important area for Vodafone that will be increasing (Petrovic, Von Delft and Acur, 2019).

Vodafone is also working on security aspects which consider as important factor for resolving
any issue or problem. In past area of innovation, Vodafone is not maintained the proper security
level so as they wanted to change in future. The primary aim of enterprise is to trust the brand
and more appropriate way to achieve significant goal (Petrovic, Von Delft and Acur, 2019). It
can be possible when adapting the innovation for business growth and development.
Building the future Innovation capabilities for the organization
Innovation most important things which helps organization to show their presence in
the market, and they can achieve their goals and objectives of their business. Innovation
improve the capability of the company and enhance the productivity. Vodafone is one of the top
leading multinational telecommunication company and this companies headquarter is in the
London, England, UK, and they are providing their telecommunication services to the all around
the world (Birkinshaw, Zimmermann and Raisch., 2016). They are providing services to the
major areas of the Asia, Oceania, Africa and Europe etc. which shows their popularity among
the people.
As per the previous report has found that this company has implemented many
innovation in their workplace some f them are dell's inspiration which helps to provide the
better services to their existing and new customers, company has started offering the HD voice
without having any network issues to the customers which was also a brilliant innovation, and
in the network first of all they bring the 2G networking and after some time they also launch
their 3G network which provide high speed internet and calling to the people, and they were
able to use internet without surfing and any problem In their network. Changes take place and
capabilities of the company become more impressive when telecommunication industry
launches their 4G network which provides high speed internet to the people and it was 2 times
work faster as compare to the 3G networking. Company bring this innovation and their plans
for the customers was very attractive and because of this they make many new customers and
show there presence as one of the top leading company. Now this company will bring the new
network in the future, and they are having capability to bring this innovation because they are
having strong financial resources which makes them strong and they are famous among the
people because of their plans and network strength which will be helpful for them to bring 5G
innovation in their networking (Ferraris, Santoro and Dezi., 2017). This will help them to
expand their business more better and they can also gain competitive advantages. Other

companies are also launching their 85G networking but the capabilities in them will make
them success.
Vodafone company need to develop more sure capabilities to show bring new
innovations and technologies which can b helps them stay in the compilation, and they can gain
customers locality with the helps of innovation, and they can provide services to customers to
satisfy their needs and their demand. Understanding of the demand should be the top priority
for the Vodafone (Gonçalves., 2019). They have to find what people are expecting from them
and how they can satisfy the needs of their customers. This can be possible if they find out the
needs of the people which can be possible through survey and study of the customers
behaviours. This will make the Vodafone company more capably and according to that they can
developed the new innovations and better innovation for the company which can provide them
higher growth.
Another way to build Innovation capability for the Vodafone is to recruitment of the
designers and software engineers. This can be the best option for the Vodafone company to to
built capability in themself. There are many derringers and software professionals who can
innovative ideas and talent which can be helpful for the Vodafone company to build
capabilities. They just have to find the people who have skills, and they should offer the new
jobs to them. This will be helpfully for them in the future, and they can come up with the new
innovative angiotensin and design which can provide hike to the business of the Vodafone
company, and they can gain competitive advantages in the Telecommunication market.
Create innovative culture at the workplace - this can the best for the Vodafone
accompany to build innovative culture at their workplace. They can take advantages of their
own employees, and they can take the suggestion and ideas from their employees. Employees
have ability to provide the innovative ideas because many of the employees are working in the
Vodafone company from the many years, and they are having good experience of the
telecommunication filed, so they can provide a better innovative ideas to the company and this
can be helpful for the company to build the innovative capability (Holbeche., 2018). This s the
best use of the internal skills of the company, and they will not need to find any other sources
for the development, and they can create their capability with the helps of their own employees
and workers who are working for the company, superiors will need to create trust among the

employees, and they can also find out the skilful employees who are need of the Vodafone
company in the suture and helps this company to provide hinger growth and the development.
Research - Research is another ability which can be useful for the company to build
innovative capability. Superiors of the company should research about the new technology
and trends in the markets which can be adoptable and provide high growth to the company.
They can find the best technology which are used by the others companies or the market.
Technology always provide the advantages to the firm and helps in the growth of the business
and increase n the profitability (Khwela., 2018). Company need the research about the new
trends and innovation which can implemented in their company in future to take competitive
advantages. Research will, provide proper source's ad knowledge about the new things which
will build their innovative capability and company can come up with the innovation which will
provide better and high quality services to their customers, and they can also satisfy the needs
and demand of their customers. operational approaches to developing enterprise-level business
strategies are being tested in the new world of technology-led change, marketplace disruption,
globalization and rapidly shifting customer needs. Ensuring that your high level business
strategies remain relevant when confronted with innovation and change is key. This is not the
world of fixed strategic plans.
To build innovation capability t is important for the leaders and managers of the
Vodafone company to understand their responsibility. They are not only to control the
management and employees of the company, but they also play necessary role to give their
support on the innovation and development of the company. Their involvement in the
companies development and innovation is needed (Rathore and et.al., 2018). They have enough
knowledge to understand how company can bring changes at their workplace and provide
innovative ideas to the company. They need to take interest in the companies innovation and
they also have to make strategies for the future advantages and make proper strategies so
company can take competitive advantages in the future and innovate their company which can
lead them toward the success, and they can become the top telecommunication company in all
around the world. This will also create their good image in the markets, and they can also make
new customers for the company which will impact on the companies profitability and
competitive advantages. They should put their through and take the decisions for the
innovation for the Vodafone company.

Set vision and mission- To build the capabilities for the innovation in the future it is
necessary for the superiors of the company to make their mission and vision which they need to
achieve for their business (Singh and Stout., 2018). If they will have innovative vision for the
company then employees will give their best to achieve the companies objective sand their
goals. This will lead the company toward the success. Superiors have to make the vision
which will provide the proper and accurate path to the employees, and they can achieve the
opportunities in the future and provide better growth to the Vodafone company. They can also
bring new technology will can be helpfully to increase the skills and ability of the c]power to
do their work more better.
CONCLUSION
From the above studies it has been concluded that the telecom industry is going to bring various
new aspects in the upcoming years which will make the life and work of people a lot easier than
it is. On the other hand people will tend to depend more on it and without they won’t be able to
keep up with the track of their daily routine and day to day activities. Currently Vodafone needs
to win their set and base of customers back which is disturbed because of the fierce competition
that the company faces in the market. In order to improve their service and meet their expected
goals and results company needs to change their strategy and adapt measures that help them to
reach there. The company needs to offer better deals to their customers and better networking
facilities so that they do not switch to their competitors. Other than this they need to recruit
people who are best in their area of work so that every department of the company is working up
to their potential and achieving the expected results. There are many ways such as company has
the option to merge with other so that they have a better grasp at opportunities. Also it is
necessary that the company is the first one to bring innovation into the market as compared to
their competitors as it will help them to earn the title of first mover and earn trust of people.

REFERENCES
Books and journal
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change? Bridging the dynamic capabilities and ambidexterity perspectives. California
Management Review.58(4). pp.36-58.
Ferraris, A., Santoro, G. and Dezi, L., 2017. How MNC’s subsidiaries may improve their
innovative performance? The role of external sources and knowledge management
capabilities. Journal of Knowledge Management.
Gonçalves, F. M. M., 2019. Firm’s innovative capabilities influence on innovation performance:
differences between firm’s age and size (Doctoral dissertation. Instituto Superior de
Economia e Gestão).
Holbeche, L., 2018. The agile organization: How to build an engaged, innovative and resilient
business. Kogan Page Publishers.
Khwela, T.E., 2018. The influence of performance targets on the development of innovative
capabilities (Doctoral dissertation).
Rathore, H. and et.al., 2018. Examining the mediating role of innovative capabilities in the
interplay between lean processes and sustainable performance. International Journal of
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Singh, N. P. and Stout, B. D., 2018. Knowledge flow, innovative capabilities and business
success: Performance of the relationship between small world networks to promote
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Petrovic, D., Von Delft, S. and Acur, N., 2019. Digital Transformation in Established Firms:
Global Telecom Operators Innovation Journey.
Kerr, W.R. and Moloney, E., 2019. Vodafone: Managing Advanced Technologies and Artificial
Intelligence.
Arslanian, H. and Fischer, F., 2019. Financial Innovation and Inclusion. In The Future of
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