Analyzing Innovations: Products, Consumer Problems, and Infomercials

This assignment examines how products serve as solutions to consumer problems, using the Innovations website as a case study. The analysis begins with an overview of Innovations, a subsidiary of Thane WorldWise, and its focus on providing solutions for home-related issues, particularly targeting women. The student identifies specific products, such as storage solutions, that address personal needs. The assignment then describes an infomercial concept, drawing inspiration from the ANZ bank's pocket money advertisement, to highlight problem recognition, focusing on gender equality and the importance of saving money. The infomercial incorporates situational factors like gender inequality and saving habits. The analysis concludes with an assessment of the infomercial's relevance and effectiveness in addressing these factors, referencing the provided bibliography which includes sources such as ANZ Banking Group and Innovations website.

Running head: PRODUCTS ARE SOLUTIONS TO CONSUMERS’ PROBLEMS 1
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Products are Solutions to Consumers’ Problems
Student’s Name
Institution Affiliation

PRODUCTS ARE SOLUTIONS TO CONSUMERS’ PROBLEMS 2
Products are Solutions to Consumer’s Problems
Who is Innovation’s Target Market?
Innovations is a subsidiary of Thane WorldWise. It offers an online shopping platform for
its consumers. It provides solutions to family centered problems, ranging from clothing, home
décor and accessories, amongst other utilities. Though their range of products are centered
towards running a home effectively, the key person is the woman. Based on the fact that most of
their product models are women of all age groups, the site shows to have a deep understanding in
the importance of a woman in running a home effectively. Most of the products being sold on the
site are the ones that makes a woman’s life easier, and the home lovelier. They also incorporate
the kids’ sector and the men’s sector as well. However, they emphasize on women as far as
offering utilities and solutions that best fit her, being that she is the key person in running a
home.
What are some of the products on the website that offer solutions to some of the
problems you have encountered?
In the past I have had issues in finding the right kind of storage solutions, especially
when it came to small accessories like jewelry amongst other things. Innovations is a customer
tailored, online shopping website that offers storage utilities for not only jewelry, but even many
more items that I hadn’t thought of, among them storage units like a thread cabinet, and a toilet
paper tallboy.
Describe an infomercial that is trying to activate problem recognition?
One of the most memorable infomercials is the ANZ bank pocket money advertisement.
The bank had for so long been trying to push the equality agenda, so as to have the female
gender earn the same amount of money as the male gender for equivalent amount of work done.

PRODUCTS ARE SOLUTIONS TO CONSUMERS’ PROBLEMS 3
In the infomercial, the issue of gender equality was raised and they did show the reaction of the
female gender on the issue as they also took chance to advertise on the need for both boys and
girls to save their pocket money. More to just showing the need for both genders to save money
and even more so the distaste the girls had towards gender inequality on international women’s
day, they would have incorporated the male gender being supportive of women being their
equals in work and other roles. This would show how that empowers the female gender and the
future generation. They would have brought a future scenario of the boy being happy as they go
shopping together with the girl and also how they assist each other in sharing the work and
enjoying the same rewards as well. This would highlight on the situation, offer a solution that
bridges across both genders and gain more attention from viewers seeking to save money for
their kids (ANZ Banking Group, 2016).
What situational factors are relevant to these infomercials and how relevantly have
they been addressed?
From the ANZ ‘pocket money’ infomercial, it’s clear that gender inequality is a real time
situation facing the society. The female gender is quite displeased with the situation as well, as
seen from the girl’s reaction on earning less pocket money for the same amount of chores done.
The issue has been effectively addressed and having kids advertise the commercial, appeals to
quite a large audience. However as far as saving pocket money is concerned, the issue may have
being weighed down by the gender inequality issue.

PRODUCTS ARE SOLUTIONS TO CONSUMERS’ PROBLEMS 4
Bibliography
ANZ Banking Group, 2016. ANZ gets behind International Women’s Day. Ad News, I(1), p. 1.
Innovations, 2018. Home-Storage Solutions. Innovations, p. 1.
Quester, P. P. S. H. D., 2012. Consumer Behaviour – Implications for Marketing Strategy. 6th ed.
Level 2, 82 Waterloo Road, North Ryde NSW 2113: North Ryde, NSW: McGraw-Hill
Australia.