Innovative Application in Retail and Wholesale Sectors

This essay examines an innovative application designed to streamline strategic communication and reduce complexity for retail stores and wholesalers. By enhancing the communication channel, this application aims to increase business shares in both domestic and international markets. Entrepren...Read More

RUNNING HEAD: Entrepreneurship and leadership
1
Name of the student
Topic- Entrepreneurship and leadership
University name-

Entrepreneurship and leadership 2
Table of Contents
Introduction.......................................................................................................................3
Introduction to the entrepreneurial opportunity/idea and its value proposition..................4
Value proposition...........................................................................................................5
Two entrepreneurship themes............................................................................................6
Development plan or business idea based on their chosen development themes................8
Conclusion........................................................................................................................11
References........................................................................................................................13

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Introduction
Organization is accompanied with the complex set of activities in which various
functions are performed. This report has reflected the key understanding on the opportunities and
ideas of entrepreneurship and value creation of the business. In the starting of this report,
entrepreneurship themes and other key skills of Entrepreneurship and leadership have been taken
into consideration. After that particular Entrepreneurship them ideas and chosen development
them has been discussed in determined approach.

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Introduction to the entrepreneurial opportunity/idea and its value proposition
There are several entrepreneurial opportunities and ideas which could be used to create
value on the invested capital. The main entrepreneurial opportunities or ideas which could be
undertaken to start up a new business is developing cyber computing based application software
which will help retails businessmen to connect with the whole seller. This business idea or
opportunity is very much unique and would surely increase the overall return of the investors.
Ideally, entrepreneurial opportunities or ideas are completely based on the market factors and
clients demand. It is observed that entrepreneurs are the persons who take all the financial risk
and take business loss and profit with a view to increase their overall return throughout the time.
This helps entrepreneurs to create value on their invested capital and enhance the business
functioning in determined approach.
The business idea is to develop cyber computing based application software which will
help retails businessmen to connect with the whole seller in easy and determined approach. This
cyber computing system is newly created innovated technologies which will generate a nexus
between retails seller and wholesalers to connect with each other. This will be developed in form
of application which will be available for the public after installing particular app and then they
will have to create particular user name and ID. It is considered that their developed user Id and
all the information will be protected through the encrypted message and details which will surely
help investors to create value on their investment. This business idea could be implemented by
following proper level of systematic functioning and proper valuation methods. For instance, if
entrepreneurs could develop this particular app then it will keep the retails sellers to ahead from
the existing step to increase the effectiveness of the connectivity with other wholesalers. This is
the most unique and advanced business idea which will surely increase the invested capital in
determined approach. This level of business idea should be followed in proper strategic manner
to create value of the business. If entrepreneur’s analysis all the internal and external factors in

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determined approach then only developed business idea could be successful. The business idea
of developing application for the better connectivity of the retails stores and wholesaler is
completely based on the features and developed skills in determined approach. However, main
challenge in this business idea is related to hiring IT experts by entrepreneur in their business
functioning. If proper level of training and development program is not implemented then it will
not only hamper the existing business chain but also reduce the overcome outcome of this
developed entrepreneur’s idea. With the ramified economic changes and complex business
structure, it is observed that entrepreneur needs to customize its business idea and developed
entrepreneur’s idea as per the client’s needs and demand in market. This is the only recourse
which could be used by entrepreneurs to increase the overall return and investment of company.
If these entrepreneurs could observe all the internal and external factors in determined approach
then it will not only increase the overall outcomes of business but also offer newly innovative
technologies in market. An entrepreneur also needs to conduct proper policies and program to
increase the overall productivity of the company. With the ramified economic changes and
effective business functioning, Entrepreneurship and leadership is the most required intent to run
the business effectively (Baptista, et al. 2013).
Value proposition
It is the innovative, creative and new features intended to make a company or product
alternative offered by company to customers. In this Value proposition of the services offered by
entrepreneur is based on the innovative and technologies used in the developed application. It is
observed that if this developed application is installed by the users then it will not only establish
the proper nexus between retail stores and wholesalers in determined approach. In addition to
this, it is observed that these developed application will surely provide systematic add to the
users and encrypted devices in determined approach. Apart from that, these value propositions of
newly developed business idea are related to increasing the overall satisfactions and clients value
throughout the time. If entrepreneur gives proper level of value proportion in its offered or

Entrepreneurship and leadership 6
developed product then it will increase the overall market share and turnover of entrepreneur in
determined approach. Development of core competency in the developed business market is the
key intent of success. If proper level of strategic plans and procedure is followed then it will
attracts more users and clients to establish proper connectivity in determined approach. (Shu,
Ren and Zheng, 2017).
Two entrepreneurship themes
The main business idea is to develop application software which will help retail stores
and wholesalers to establish easy and determined communication channel for each other’s. With
the help of this application, these retail stores and wholesalers could easily connect with each
other’s and will also result to better connectivity and placing orders with each other’s. This level
of entrepreneurship will add value to the society and will help retail stores and wholesalers to
save their cost and time while communicating with each other’s. However, in this developed
business idea, the main two entrepreneurship themes are based on the sustainable business
practice and innovative and creative techno leis used.
Sustainable business practice
With the increasing changes in clients’ needs and demand, each and every organization
should endeavor towards adopting innovative and ethical business practice. This developed
business idea of creating application which will increase the connectivity and communication
between retail stores and wholesalers will add value to both the persons. However, this
application is accompanied by the newly introduced technologies and system which will help
users to create value in their investment. This application is developed for the retail stores and

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wholesalers who are engaged in business to business process system. This level of application is
encrypted by the proper layer system and will increase the data privacy for all the clients. After
evaluating the business process system of retail stores and wholesalers it is considered that these
both businessmen are indulged in following manual business process system to place the orders
and supplying the required level of material to each other’s (Vesperi, Reina and Gentile, 2015).
This developed application is proper formation which will provide the proper level of systematic
virtual chain for the better and effective communication with each other’s. There are several
benefits which will be grasped by these retail stores and wholesalers to increase the overall
communication process system to increase the overall communication and save the time (Putta,
2014). Sustainability is the process which will not only increase the overall profit of company
but also the brand image of company. This application system has high amount of potential and
will be installed by those retail stores and wholesalers who wants to reduce the time involved in
the particular working system. It is observed retail stores and wholesalers will have to install this
application to establish proper chain (Yang, 2016). This chain and unique user id will provide
the systematic chain to place orders with each other. This application is unique and will provide
proper dashboard to users. For instance, retails stores places orders with the wholesalers
automatically once the order quantity reaches the economic order quantity in the warehouse.
These intents of application and developed application have several qualities which will surely
increase the value of the retail stores and wholesalers while communicating and placing orders
with each other’s (Saad, and Ariffin, 2016).
Innovation theme

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This theme is based on the developed application which will keep clients one step ahead
from the existing knowledge. It is considered that if entrepreneurs use newly developed business
idea or plan to run their business then they will surely increase the value in their investment. The
main entrepreneur idea which has been taken in this business plan is to provide a channel or
create dashboard for the retail stores and wholesalers for the better communication. These two
themes are the pillars of the success point of business. This developed business idea is based on
the innovative technologies and new system of the organization. It is evaluated that entrepreneur
has developed new innovative chain and effective working style which will help all the retail
stores and wholesalers to establish proper level of communication and placing orders with each
other (Μπιτζένης, and Nito, 2015). The main innovative intent in this developed application is
that all the information is encrypted by the proper mechanism. This will help users to protect the
overall privacy and increase the communication channel between each other’s in effective
manner (Won, Hong and Cha, 2013).
After evaluating all the details business idea, it is considered that sustainable business practice is
followed in proper manner and entrepreneur needs to make proper development in determined
approach. This will be accompanied with the process in which changes in technologies
development of this application on consistent basis is the key factor of business success.
Businessmen needs to evaluate whether proper changes and consistent development (Orazem,
Jolly and Yu, 2015).
Development plan or business idea based on their chosen development themes
If business man wants to develop an effective business functioning then it has to follow
proper two strategic plans. These two strategies are the key pillars which create effective

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business functioning in determined approach. The business idea is to develop an application
which will help retail stores and wholesalers to establish communication for the better working
(Terziev, and Arabska, 2016).
It is further observed that this developed application is the key innovative application
which will increase the overall client’s satisfaction. If businessmen want to run effective business
functioning in market then it will have to follow proper business policies and measures such as
developing strategic business plan, creating effective brand image. There are two main creative
strategic plans which should be followed by businessman to increase the competitive position in
market. In order to develop a business, entrepreneur needs to hire IT experts to handle all the key
issues and working system to increase the overall productivity in determined approach (Harudin,
Fattah and Ahman, 2016). However, these IT experts should be experienced and knowledgeable
who could develop unique and cost effective application for the better communication of retails
stores and wholesalers (Ibrahim, 2014).
In this business plan, entrepreneur could have sustainable and innovative business functioning
only when it follows two leadership strategic plans. One strategic plan which would be
undertaken is cost leadership strategy which will allows clients to adopt application in their value
chain activities at very low cost. This cost leadership strategic plan will increase the overall
client’s satisfactions and decrease the overall cost associated with it. In addition to this,
entrepreneur needs to make proper changes in the innovative business plan. There are several
other rivals in the domestic and international market who are providing the same products and
services. If entrepreneur could make consistent changes in its existing business functioning and

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including new features in its application then it will keep the satisfaction graph of retail stores
high (Kuratko, 2016).
Process to develop effective business plan of implementing application for the better
communication between retails stores and wholesalers
Identifying the needs of market- Entrepreneur needs to evaluate whether there is need of this
particular application or not in market. After considering the various factors, it is considered that
retail stores and wholesalers are facing issues of communication with each other’s and consumes
lot of time while placing orders. This increases the overall cost of the business. Therefore, this
developed application will surely help retail stores and wholesalers to establish effective
communication chain in determined approach (Ahghar and Mohammadi, 2014).
Analyzing the market factors- IT is required to understand the associated cost, market demand
and proper application installation process which will be used by retails stores and wholesalers
for the better communication. Entrepreneur needs to follow cost leadership and product
differentiation strategy to increase the overall client’s satisfaction. Entrepreneur needs to increase
the overall process system and working chain in determined approach.
Developing application- This will require proper hiring of IT experts and professionals who will
indulge in research and development department to develop proper application. These
applications should consist of all the characteristics which will keep all the manual
communication working in virtual level. Encryption of all the clients’ details is the major key
intent of this developed application. It is observed that if this application is installed by these

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retails stores then they will have to create user id which will help them to connect with other
registered wholesaler through virtual connection method (García Peñalvo, 2015).
Installation of application- It is observed that if proper level of installation is done in users
account then it will broaden the online market for the retail stores and wholesalers. All these
retail stores and wholesaler needs to create user id and install the app. This will help all the
retails stores to communicate with other wholesalers.
These above given are the process of implementing the developed business which will help the
entrepreneur to run business effectively. After evaluating all the details and effective business
strategic points it is determined that application developed will be helpful in generating effective
communication chain for the retail stores and wholesaler. It is further observed that being an
entrepreneur, all the internal and external factors needs to be analyzed. If these factors are
analyzed then entrepreneur could easily implement proper level of developed application plan.
Conclusion
With the ramified economic changes and effective business functioning,
Entrepreneurship and leadership is the most required intent to run the business effectively. Now
in the end, it could be inferred that if these proper level of business functioning and strategic
plans are implemented then entrepreneur will have to understand all the key factors in
determined approach. It is considered that this is the newly developed innovative application
which is designed to reduce the complexity and strategic communication for all the retails store
and wholesalers. By using this application they could not only strengthen the communication
channel but also increase the level of business share in domestic and international market.

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Entrepreneurs should evaluate all the internal and external factors before implementing any
business idea in market otherwise they will have to face high loss due to other foreseen factors. It
is considered that Entrepreneurship and leadership is the most required intent to run the business
effectively (Poschke, 2014).

Entrepreneurship and leadership 13
References
Ahghar, G. and Mohammadi, T., 2014. A study on the relationship between entrepreneur skills
and psychological well-beings among medical students in Islamic Azad University. European
Online Journal of Natural and Social Sciences, 2(3 (s)), pp.pp-3329.
Baptista, R., Lima, F. and Preto, M.T., 2013. Entrepreneurial skills and workers’ wages in small
firms. Small Business Economics, 40(2), pp.309-323.
García Peñalvo, F.J., 2015. Entrepreneurial and problem solving skills in software engineers.
Harudin, K., Fattah, N. and Ahman, E., 2016. The Effectiveness of Enterpreneurship Learning in
Developing Students’ Entrepreneurial Intentions.
Ibrahim, Y., 2014. THE ROLE OF ENTERPRENEURSHIP EDUCATION AND
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Humanities Review, 4(4).
Kuratko, D.F., 2016. Entrepreneurship: Theory, process, and practice. Cengage Learning.
Orazem, P.F., Jolly, R. and Yu, L., 2015. Once an entrepreneur, always an entrepreneur? The
impacts of skills developed before, during and after college on firm start-ups. IZA Journal of
Labor Economics, 4(1), p.9.
Poschke, M., 2014. The firm size distribution across countries and skill-biased change in
entrepreneurial technology. Browser Download This Paper.

Entrepreneurship and leadership 14
Putta, S.S., 2014. Improving entrepreneur's management skills through entrepreneurship
training. Journal of Commerce and Management Thought, 5(3), p.459.
Saad, N. and Ariffin, Z.Z., 2016. Academic Enterpreneurship Behavior: The Case of Public
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Terziev, V. and Arabska, E., 2016. Social enterpreneurship, social values and social impact. The
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Won, H.S., Hong, J.H. and Cha, J.H., 2013. An effect on business performance of S&M business
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