BIZ101 Business Communication: Workplace Motivation Tools Report

This report, prepared for BIZ101, investigates how innovative communication tools can enhance workplace motivation, using Woolworths as a case study. It explores four key tools: meetings, internal blogs, social media, and social capital. The report analyzes the advantages and disadvantages of each tool, considering factors crucial for their effective implementation within the organization. It provides recommendations for Woolworths on how to leverage these tools to improve employee engagement, foster knowledge sharing, build stronger teams, and ultimately, boost overall motivation levels. The report emphasizes the importance of strategic communication to achieve desired business outcomes and foster a sense of belonging and commitment among employees, concluding that communication tools should be carefully applied for optimal results. References are included from sources used in the report.

How Innovative Tools will
Improve Workplace Motivation
“Communication works for those who work at it (40 Team
Communication Quotes to Inspire Your Team, 2019).”

Table of Contents
 Introduction
 Communication Tool – Meeting
 Communication Tool – Internal Blogs
 Communication Tool – Social Media
 Communication Tool – Social Capital
 Conclusion
 References

Introduction
Business Communication can be defined as exchanging ideas, information
within an organization so that the goals and objectives are achieved effectively.
The topic of the report is “How innovative tools will improve workplace
motivation”. Organization chosen for this report is Woolworths and for the
company, “If you’re not failing every now and again, it’s a sign you’re not doing
anything very innovative (Hazari, North and Moreland, 2019).” Also, it is rightly
said that “In teamwork, silence isn’t golden, it’s deadly (Morgan, 2017).”

Communication Tool - Meeting
A meeting is a formal get together where people come so as to discuss about a
topic in a business setting (Arend and et. al., 2017). It is carried out in a well-
structured and planned manner in order to discuss issues and make effective
decisions.
Advantages and Disadvantages
The main advantage of a meeting is that it helps in saving time as a
number of people can be addressed at the same time. It also provides an
opportunity to make sound decisions by developing innovative ideas.

Cont…
Implementation
Woolworths can conduct meetings either weekly or every six months so
that the managers can communicate important messages to their tea members and
also get an insight about how different tasks are being carried out (Bammens,
2016).
Recommendations
To overcome problems relating to a decline in the overall employee
engagement and identify other strategic issues, it is recommended that the
managers and team leaders organize meetings every week.

Communication Tool – Internal Blogs
An internal blog can be defined as a web blog that is usually accessed by the
employees of a company. Many internal blogs also allow anyone to post on them.
Advantages and Disadvantages
Internal blogs can act as both virtual bulletin boards, cultural enhancers as
well as an effective tool for communication (Fearn-Banks, 2016). Use of emails
has become nearly out dated and many companies have started incorporating the
concept of internal blogs in their systems.

Cont…
Implementation
Woolworths can implement internal blogs in order to boost the
motivation levels of its employees (Flammer and Luo, 2017). It will also
promote knowledge sharing which will lead to a greater number of employees.
Recommendations
Woolworths is recommended to introduce internal blog within its
system in order to make sure that all its employees are motivated and confident.
Also, that there is knowledge sharing between the different departments of the
company.

Communication Tool – Social Media
Social Media can be defined as computer-mediated technologies that can
interact with each other and facilitate sharing of ideas, thoughts, interests etc.
Advantages and Disadvantages
One of the biggest advantages of social media is that it helps
organizations in increasing their brand awareness among customers and
encouraging them to buy their products (Key and Czaplewski, 2017). Social
media platforms help businesses in building long-term and healthy
relationships with the customers.

Cont…
Implementation
Woolworths can make its presence on various platforms of social
media like Instagram, Facebook, Twitter etc. in order to understand the needs
and expectations of the customers in a more effective way (Rao, 2017).
Recommendations
Woolworths is recommended to increase the number of followers on
the various social media platforms by posting regularly on them. This will
attract customers and they will be engaged with the content.

Communication Tool – Social Capital
Social Capital can be defined as the social groups functioning in an effective
and efficient manner through interpersonal relationships, a shared identity as
well as shared norms.
Advantages and Disadvantages
One of the foremost advantages of social capital is that employees of
a company get to build and enhance their existing networks (Fearn-Banks,
2016). It also contributes in building stronger and healthier teams wherein
the employees are engaged in their jobs.

Cont…
Implementation
Woolworths can implement social capital in its system so that
employees get a chance to interact with each other and build network (Rao,
2017).
Recommendations
Woolworths is recommended to incorporate social capital in its
business so as to increase the level of motivation as well as confidence among
the employees.

Conclusion
From the above report, it can be concluded that business communication plays
a very important role in increasing the motivation levels of the employees.
This can be done by adopting various tools like social media, intranet,
organizing meetings etc. this will build a sense of belongingness and
involvement. Also, the employees will be more committed and engaged to
their jobs. Therefore, communication tools should be used carefully in order to
attain desired results.