Innovative Enterprise: Business Strategies and Competitive Advantage

This presentation provides an analysis of an innovative enterprise within the construction industry, focusing on its business plan and how it differentiates itself from competitors. It evaluates the company's performance, particularly its emphasis on sectoral divergence and disparity in Australia, a strategy less common among its peers. The presentation highlights the importance of understanding sector-specific performance and regional variations for effective evaluation. It contrasts the company's international mining sector returns with the financial standardization of competitors like Thiess and Lend Lease. Furthermore, it discusses the company's total social impact, including its return on investments and gender diversity initiatives, in the context of economic challenges faced in 2016. The presentation also touches on the company's privatization strategy with government collaboration, exemplified by its partnership with BCG for heritage preservation, and its commitment to tax transparency, being the only leading construction company to sign up with Australia's Voluntary Tax Transparency Code. The presentation references works by Ward and Brown, emphasizing the importance of family business health and creative leadership for competitive advantage.

INNOVATIVE
ENTERPRISE
ANALYSIS
THE BOSTON CONSULTING GROUP, AUSTRALIA

BUSINESS STRATEGIES AND COMPETITIVE ADVANTAGE
• CREATION OF CORPORATE VALUE THROUGH PERSISTING ANALYSING OF
BUSINESS UNCERTAINTIES
• EVALUATION OF THE ASX:200 COMPANY PERFORMANCE
• IN THE FINANCIAL YEAR OF 2018-19, THE COMPANY IS GIVING EMPHASIS ON
SPREADING OF DIVERGENCE AND DISPARITY IN THE SECTORIAL BUSINESS OF
THE ORGANISATION IN AUSTRALIA
• SUCH SECTORIAL ANALYSIS IS MOSTLY NOT CONDUCTED BY MOST OF THE
PEERING COMPANIES LIKE BROOKFIELD, LEIGHTON, JOHN HOLLAND AND SO ON.

CONTINUED…
• A DISTINCT IDEA OF WHICH SECTORS HAD PUT UP THE BEST PERFORMANCE
AND IN WHICH PARTS OF THE COUNTRY, THE COMPANY HAS RECEIVED A
GREATER DRAG, HELPS IN MAKING EPOCH MAKING PERFORMANCE
EVALUATION
• THE INTERNATIONAL MINING SECTORS GIVE LOW RETURNS TO THE MINING
SECTOR OF THE COMPANY, ABROAD.
• IN COMPARISON, THIESS AND LEND LEASE ARE FINANCIALLY MUCH
STANDARDISED AND DEVELOPED

BUSINESS STRATEGIES FOR A
COMPETITIVE MARKET
• THE INTERNATIONAL PRESENCE OF THE COMPANY HAD BEEN MORE
CONSOLIDATED THROUGH LOWERING OF THE COMMODITY PRICES AT THE
TIME OF THE FY
• REGULATION OF THEIR BANKING SCHEME AS WELL AS A DROP IN THE
COMMODITY PRICES ALLOWED LOWER RETURNS IN THESE 2 SECTORS THAT
CONSTITUTE ABOUT HALF OF ASX 200 BY MARKETS OF CAPITALISTIC
PERFORMANCE (WARD 2016)

TOTAL SOCIAL IMPACT
• THE IMPACT THAT THE COMPANY HAS ON THE
SOCIETY, INCLUDES ITS TOTAL RETURN ON THE
INVESTMENTS
• THIS IS TERMED AS THE TOTAL SOCIETAL OF
THE COMPANY
• THE GENDER DIVERSITY IN THE WORKFORCE IS
ANOTHER REASON THE COMPANY IS PLANNING
TO DRIVE LEADERSHIP BASED ON DRIVE
GENDER

CONTINUED…
• IN THE YEAR 2016, THE COMPANY FACED AMPLE ECONOMIC DISTRESS
• THE SHAREHOLDER VALUE AFTER INCLUDING OF THIS SOCIETAL STRATEGY
WOULD GO UP
• IN THIS CONTEXT, THE PERFORMANCE OF THE COMPANY IS SLIGHTLY LOW
COMPARED TO THE OTHER CONSTRUCTION FIRMS THAT ARE ACTIVELY
WORKING IN THIS CONTEXT (BROWN 2016)

PRIVATISATION STRATEGY WITH
GOVERNMENT COLLABORATION
• THE OFFICIAL PARTNER OF THE GOVERNMENT FOR THE HERITAGE
PRESERVATION PROJECT HAVE BEEN THE BCG.
• THERE ARE BENEFITS AS WELL AS RISKS OF ACQUISITION OF THE PROJECT
OVER THE OTHERS
• HOWEVER, IN ENSURING EFFECTIVE POLICY OUTCOMES, LONG LASTING
VALUE IMPLEMENTATION MODEL IS REQUIRED.

MAINTENANCE OF TAX TRANSPARENCY
• THE BOSTON CONSULTING GROUP PTY LTD (BCG) GIVES AMPLE SUPPORT TO THE GOVERNMENT OF
AUSTRALIA
• THIS HAS HELPED THE PEOPLE TO UNDERSTAND THEIR TAX CONTRIBUTION
• THERE IS ABSOLUTE COMPLIANCE WITH THE TAXATION STRATEGY UNDER THE RULE OF AUSTRALIAN
CORPORATE TAXATION.
AMONG THE LEADING CONSTRUCTION COMPANIES, THIS IS THE ONLY ONE THAT HAS SIGNED UP WITH
THE VOLUNTARY TAX TRANSPARENCY CODE OF AUSTRALIA.

REFERENCES
• WARD, J., 2016. KEEPING THE FAMILY BUSINESS HEALTHY: HOW TO PLAN FOR
CONTINUING GROWTH, PROFITABILITY, AND FAMILY LEADERSHIP. SPRINGER.
• BROWN, T., 2016. LEADERS CAN CHANGE CREATIVITY INTO COMPETITIVE
ADVANTAGE. HARVARD BUSINESS REVIEW.