Analyzing Entrepreneurial Innovation in UK's NHS Trust

The report delves into the interconnectedness of innovation and entrepreneurship within the context of UK-based NHS Trust's healthcare services. By exploring the adoption of the US-established DRX-revolution nano mobile X-ray system, it highlights the drive to enhance service delivery through innovative solutions. The analysis identifies key roles played by entrepreneurs in generating novel ideas for organizational development and how these innovations are supported through entrepreneurial processes involving market research and risk assessment. Additionally, it addresses the influence of government initiatives that foster innovation ecosystems, particularly within the healthcare sector. The report concludes with a reflection on the strategic advantage gained by NHS Trust through such innovative integrations, thereby improving population health outcomes.

Innovation And
Entrepreneurship

INTRODUCTION
As it can be seen that the healthcare industry is flourishing, this is because technology has
improved and enhanced and has also become more widely available. It has been observed that
many organisations are moving into healthcare fields that is driven or operated by entrepreneurs
who value this emerging and growing market. In recent years, healthcare firms are becoming
more numerous and facing an unprecedented degree of competition.
The UK National Health Service, is known for the public-ally funded national healthcare
system which is also the largest single player healthcare system across the world. Although, as
compared to US, the country proves to be more attentive towards healthcare services. In
America, they spend twice as much as others do on healthcare but results are NO better than in
the UK. So for this, changes and improvements are necessary. Therefore, for this reason this
report aims at having read about DRX-Revolution Nano Mobile X-ray System for improving
services at NHS Trust. Also, this report will explore its application in the NHS trust.
QUESTION 1
Discuss and evaluate characteristics of DR X-Revolution Nano Mobile X-ray System as an
innovation.
Four main types of innovation were defines by Oslo Manual measuring innovation that
consider commodity, process, merchandising and organisational. In which product innovation is
defines as a product or service that is new or critically improved, also this involves important
modifications in technical specifications, components and material, software in the good, and
user friendliness features. Process innovation refers to a new or significantly enhanced
production process or delivery method, consisting vital alterations in techniques, equipments and
software. Marketing innovation is the term that describes a new merchandising method including
relevant changes in product creation or packaging, placement, promotion and pricing. Lastly,
organisational innovation is considered as a new organisational approach in business practices,
place of work or external connections (Bhagavatula, Mudambi and Murmann, 2017).
Innovation in healthcare system, in other words is defined as the application of new
product, services, systems, processes, policies, models and so on that aim to better one or more
domains of health care quality or decrease healthcare disparities. There are four types of
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innovation defined by Henderson and Clark that includes; incremental, modular, architectural
and radical innovations.
The Care-stream Health are underway from US providers interested in purchasing its
DRX-Revolution Nano Mobile X-ray System, developed to give easy manoeuvring &
positioning for patient care. It has been observed that critically care service users are not stable
enough to be moved to other places of the hospital. The worldwide product line manager of
Carestream , Advanced Radiology told to HCB news these statements. Further, it has been
discovered that DRX-Revolution Nano Mobile X-ray system consist a fully in-built digital flow
of work and work as a complement to the Care-stream DRX-REvolution Mobile X-ray system, is
created to capture inpatient, outpatient & ER exams at facilities of any size. As noticed, digital
radiology is on move like never before with the CARE-STREAM DRX-Revolution Mobile X-
ray systems. This is considered as the first mobile x-ray device with an entirely collapsible
column has arrived.
The Care-stream DRX-Revolution Nano Mobile X-ray System in Melbourne Australia,
made by Micro-X Ltd., received the Good Design Award, which is known as one of the best and
highest honours for design innovation in Australia. Further, it was also disclosed that the DRX-
Revolution Nano Mobile X-ray System make use of carbon nano tube technology to deliver
purposely decreased size & weight when compared to current mobile X-ray systems. Moreover,
this innovation is scheduled for availability in Australia in the 3rd quarter of 2018. Also, it is
presently available at US and Canada and will be available at other countries as international
regulatory agreements are finished (Cañeque and eds., 2017).
Characteristics of The Care-stream DRX-Revolution Nano Mobile X-ray System
This newly innovated X-ray system make use of Carbon Nano Tube technology to
deliver importantly reduced size & weight when compared to existing mobile X-ray systems.
Also, this system's close-packed footprint enables for easier positioning in restricted disparaging
care areas such as Global X-ray Solutions. It has been revealed that the innovation is considered
to be light in weight, non-motorized system i.e. easy to manoeuvrer and place for patient
imaging. The Care-stream DRX-Revolution Nano Mobile X-ray System is complemented,
which is created to grasp outpatient, inpatient and ER exams at facilities of all sizes.
The new DRX-Revolution Nano Mobile X-ray System is consists of :
 Fully inbuilt digital work flow.
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 Carbon nano tube technology and a progressive lithium iron phosphate battery that adds
to longer life.
 A sleek design appearance with improved visibility of bot over and around the system.
 A compact footprint and total weight of about 220 pounds i.e. 100 kg, and this makes it
easier to manoeuvrer & place in tight spaces.
 Moreover, it was also discovered that the Care-stream wireless detectors involving
CARESTREAM DRX-1, DRX Core, DRX Plus and DRX 2530C sensors in many sizes. The DRX-Revolution enables radiographic exams of patients or service users who cannot
be transported or moved to X-ray rooms. In any direction, the tube head assembly can be
moved; i.e. horizontally, vertical, rotated, titled and angulated. Moreover, it contains
storage space for equipments and suppliers. Quick identification of patient wristband,
forms, and orders is provided by an optional based barcode scanner (Dees, 2017).
Benefits of The Care-stream DRX-Revolution Nano Mobile X-ray System if NHS implements
this system. Everyone in the NHS will appreciate the benefits of the DRX-Revolution Nano:
 Benefits to radiologist : high quality diagnostic images, reliability and consonant.
Provides advanced software options for specialized return on investment.
 To radiology administrator : lower money investment, shareable detector to increase
productivity, future proof design that prevents technology degeneration and raises return
on investment.
 Radiographer benefits :- lightweight, easy to maneuer and position, convenient bin design
to place all supplies within reach. To patients :- the faster, more comfortable imaging procedure, no need to take patient
from one place to another X- ray room, provides high quality images to assist accurate
and timely diagnoses & treatment.
Wireless detectors :
It has been discovered that, at the heart of the DRX is the world's first wireless, cassette-
sizes detector available. It works across facilities, wherever they are required the most. This
wireless detector system in the innovation sets a new standard for detector performance.
Moreover, greater speed is delivered by new DRX Plus with easy handling and improved quality.
It's further features are as followed:
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 The connectivity of wireless detector get rid of the trouble and hazards of cables and
decrease the risk of infection.
 Fast access to images to speed decisions on patients care. It contains a separate battery charger that enables the detector to be utilised while a spare
battery is being charged (Edwards-Schachter, García-Granero and Amara, 2015).
Experience the X-Factor of Care-stream's approach to DR system:
Compatibility :
 An individual detector platform performs a wide portfolio of DRX equipments.
 Covert the current x-ray room or mobile to digital radiography in a day.
Scalable :
 Take a standard approach to NHS's capital investment.
 Customize a DR solution that fits both workflow and budget. DR system is added as facility enlarge and grows.
Flexible :
 Get the most from the innovation system 24 hours a day and seven days a week.
 It shares the detector with a mobile imaging unit for morning rounds, a radiology room
DR suits in the afternoon and the emergency section at night.
QUESTION 2
Discuss and evaluate entrepreneurship in relation to delivering DR X-Revolution Nano Mobile
X-ray System to your NHS Trust.
Entrepreneurship is the term that refers to both they understanding of how new start-up is
created and the actual procedure of beginning a new business. Further, the term is defined as the
process of launching, designing and operating a new business which at primary level is a small
business. In addition, an entrepreneur is an individual who has an ideas and who works to make a
product or service that customers buy, by constructing an organisation to support those sales
(Zhou, 2015).
The entrepreneurial process is a major barrier for every new and existing entrepreneur to
overcome. From defining their goals to finally building a successful business, they need to
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follow all steps in the entrepreneur process model. The 5 key stages involve in entrepreneur
process model are;
 Discovering:- this process of entrepreneur process starts with the discovering the goals
and ideas generation (Drucker, 2014). In the identification and evaluation of business
opportunities is done which is considered as a tough task. An entrepreneur pursue inputs
from everyone considering; consumers, channel partners, employees, technical people,
etc. an entrepreneur can measure efficiency of an opportunity by constantly asking
certain questions to own-self.
 Developing a business plan :- once the goals are clearly defined an opportunity is
identified, then comes the business plan which needs to be created by an entrepreneur.
This comprehensive business plan is termed as significantly crucial for success of any
new venture. This is because the plan acts as a benchmark and the appraisal criteria to
look of the company is moving towards its decided goals. Further, the key elements of
business plan are; mission and vision statement, goals and objectives, capital need, a
description of products & services etc.
 Resourcing :- this is the third step in the entrepreneurial process model where
identification of the sources is done by the entrepreneur from where funds and human
resource can be organised (Galindo and Méndez, 2014).
 Developing the venture :- once entrepreneur gains success in arranging funds at the third
stage and the employees are selected. The step that comes is to build a venture and
initiate business operations to achieve defined goals. Creating the value :- the final step is creating the value in which an entrepreneur decides
on the potential prospects of the business i.e. its growth and expansion. Here the actual
growth is compared with the planned progress.
The process model of entrepreneurship in relation to delivering DRX-Revolution Nano Mobile
X-ray System to NHS Trust.
In the very firsts step of entrepreneurship process is finding the right idea which is the
basis for all business. All innovative products and services begin from an idea that comes in an
entrepreneur's mind. Through this, it implies that through innovative idea of an entrepreneur, he
will design DRX-Revlolution Nano Mobile X-ray System an innovating system that is very
useful in this 21st century. This is because this newly introduced mobile x-ray system will change
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the way the NHS thinks about mobile imaging and it is the digital, fully integrated, budget
friendly system.
Then comes the second stage i.e. create a business plan regarding how to establish the
idea and bring it in-front of the world. In this the entrepreneur will pitch special things such as;
benefits of the product to be launched, to whom these benefits will be provided, how an
entrepreneur will build an effective venture to provide value to the product and profitability of
the idea.
After this stage, he will raise funds to start the venture, place the product and sell it in the
market. Provided above a pitch in a form of benefits are other things will be given to investors
and then those will provide funds to the entrepreneur to introduce the product in the market and
build the venture (Glied, 2016).
The fourth step is getting paying customers i.e. NHS Trust. Here an entrepreneur will
adopt some measure to make NHS and other healthcare institutions to trust the product and then
implement it in their business. This will require a sales process that will help him find and grow
his customer base regularly. Therefore, in this way entrepreneurship helps in delivering the
DRX-Revlolution Nano Mobile X-ray System to the NHS trust in UK.
QUESTION 3
Discuss the range of government policy initiatives that can support your NHS Trust’s decision to
implement DR X-Revolution Nano Mobile X-ray System.
The UK government is obliged to providing for patients and public the highest, most
caring health and care service in the world, constructed on directing principles of the NHS.
Therefore, the government expects from NHS Trust to supply the actions set out in the NHS
Planning Guidance for 2018-19. For implementing DRX-Revlolution Nano Mobile X-ray
System to NHS Trust government can support by providing funds to the NHS between 2018-19,
and using these funds to buy the system to assist patients in healthcare. Secondly, the mandate
can help NHS England in fulfilling the commitments made with broader system to deliver
quality and real service (Kimble and Massoud,2016.).
Further more, NHS England is accountable for organising the policies off health services
in the country. Apart from , every year the secretary of state can publish a mandate to make sure
that NHS England's aims and objective remain up to date. Another policy of government is that,
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it is committed towards NHS that provides all people the most compassionate, safest, high
quality healthcare in the world. Therefore, this policy will also support NHS Trust's decision to
implement DRX-Revlolution Nano Mobile X-ray System.
Government of UK must know that supportive innovation over the healthcare group is
most crucial than every, and will be primary to secure transformation and enhanced patient
results. Government has build some situations for more collaborative methods to innovation and
allowing the fast acceptance of cost effective new applications such as DRX-Revlolution Nano
Mobile X-ray System. To obtain the benefits of this new mobile x-ray system government can
provide euro 5 billion modernisation fund to help NHS Trust to implement the innovation and
euro 2 million to reach their goal. The Technology Strategy Board Order 2007 is the policy
established by Royal Charter. This policy contains some purposes in fulfilling the objectives of
NHS, and for these purposes the Board may:
 Promote and support research into, development and exploitation of, technology and new
ideas. This means government through this can support NHS decision. Board may also advice the government on strategies, support the use of DRX-
Revlolution Nano Mobile X-ray System, invest in it, build patient's confidence etc.
The government also anticipate the NHS to carry the five year forward perspective and close the
gaps in the quality of healthcare. Apart from this, the NHS is funded through sustainability and
transformation plans which can also support NHS to implement DRX-Revlolution Nano Mobile
X-ray System. Therefore, with NHS improvements, enhances the percentage of staff who report
that patient & service user feedbacks can be collected to make informed improved decisions
(Malecki and Spigel, 2017).
CONCLUSION
From the overall report it has been concluded that, innovation and entrepreneurship are
both interconnected, as innovation comes from a new idea and entrepreneurs have an ability to
think innovative ideas. In this world of various issues in healthcare services, UK based NHS
Trust has thought to explore DRX-Revlolution Nano Mobile X-ray System which is established
in US. This is because NHS wants to implement this system to reform its services and this kind
of innovation will enable the organisation to make better population and individual health and
care decision.
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