Innovative Strategies for Managing Overcrowding at Visitor Attractions

The essay delves into the multifaceted role of visitor attractions in sustainable tourism development. It highlights how these attractions significantly impact local economies by drawing tourists who spend on accommodations, food, and activities. The discussion extends to sustainability practices at k...Read More

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
1.1 Overlap of visitor attractions in relation to particular types of attraction.............................2
1.2 Importance of various attractions of visitors.........................................................................4
TASK 2............................................................................................................................................5
2.1 Needs and motivation of various places of attracting visitors management.........................5
2.2 Impact of tourism on different destination of attractions of visitors.....................................6
2.3 Effect of various theories on management of attractions of visitors.....................................7
TASK 3............................................................................................................................................9
3.1 Various problems are involve in developing of management of attracting visitors.............9
TASK 4..........................................................................................................................................11
4.1 Different strategies of visitor management.........................................................................11
4.2 Techniques of management in relation to sustainability ...................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Management of visitor attraction is the main element of tourism and travel industry. They
gives basic facilities, excitements, interests of tourist for their needs satisfaction and value
addition to their entire travelling. It is necessary because it attracts number of visitors to different
destinations. If rising in a numbers of visitors it will rise an country economy. Different agencies
and government of each country give importance on a major problems or gives different services
for increasing economy by gaining foreign exchange. In this report, importance of different
destination for attracting visitors is given. They had mentioned some basic motives and needs
which influence person to a specific place (Weidenfeld, Butler and Williams, 2011). By
analysing properly about wants and needs of various persons with that tourist manager can attract
large numbers of customers through destination. On this essay there is a discussion of large
numbers problems are involved in managing of different strategies and attraction of visitors.
TASK 1
1.1 Overlap of visitor attractions in relation to particular types of attraction
Overlap of attraction of visitors
Date- 12 Feb 2018
From- XYZ
Survival or success of an industry of tourism is based on the number of visitors. For attracting
large customer base, it is a manager’s responsibility of this domain for enhancing products and
services features which are to be delivered to visitors (Waligo, Clarke and Hawkins, 2013). As a
consultant of tourism of a national agency for raising ratio of visitors then they have to provide
attraction places should be clean and all features are there for enhancing the worth of journey of
visitors. Facilities and values of attraction places should maintained by agency of tourism. Each
nation are having some places which attract visitor at an huge number of places attract
customers at a large amount and some get fail for attracting a large number of crowd. Example:
Thorpe park, Eden project and London eye help in attracting huge amount of visitors each year.
Visitors decision for going to a specific places which depends on huge number of factors which
contains their demands, income level, wants, needs and many others (Beritelli, Bieger and
Laesser, 2014). Each and every persons are having various personality which effects on making
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decisions for visiting to a specific places. Age or gender is a factors which are most important
which influence or affect the visitor’s decisions. Example like old age peoples prefer mostly to
a places of temples and religion while peoples of young age group prefer going to the places of
adventures. They have to address various person needs for attracting large visitor amount at a
different places consultant of national agency of tourism. Natural one, man-made and historical
are the places which mostly attract visitors to these kinds of places at a huge number. Places of
historical attract the customers who are having interest in knowing of history of past of a
particular event while others places like temple and religion attract a people who are old are get
attract to these places (Thrane and Farstad, 2011). Events of man-made attract customers who
are having interest, curiosity and learning something new or people have to join or enjoying
events which are special.
If visitors are interested in visiting museum then it will create a overlapping between
queen house, British museum and national maritime museum. Queen house is established in
Greenwich, London. It is a collection home of best artworks contains paintings of George
Stubbs, William Gainsborough, Hans Holbein etc. British museum is also in London. It is a
public institution for humans history of culture and art and national maritime museum is also in
the area of Greenwich in London. It is a largest museum in whole world. It is having a best
collection of maps, artworks, charts and many more other objects. These are museums which
overlap if visitors want to visit a museum.
Source: National Maritime Museum, 2018
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Illustration 1: National Maritime Museum

Visitor’s decision affect different factors which contain their behaviours, beliefs and
needs. Analysing their needs and desire of various persons this way manager can attract them
for going to a specific places by using a unique and various advertising methods. Using a
method of advertising attractively is not enough for attracting customers. They have to
established basic facilities and maintain properly for visitors and satisfying their wants and
needs. Being a consultant of tourism of a national agency, emphasis properly should provide for
enhancing facilities of an attraction places. It will help the agency in adding and enhancing a
value to an entire experience of visitors.
1.2 Importance of various attractions of visitors
Importance of attracting visitors
Date- 12 Feb 2018
From- XYZ
Raising numbers of visitors help in increasing a country economy. As the individual number
increases to a specific places which help in earning country high foreign exchange. Economy
level is increasing it is important for industry to promote domestic as well as internationally
tourism. Places promotion helps in encouraging values of culture of a country (Cellini, 2011).
For culture promotion, numbers of visitor increasing, cultural promotion and value of ethics of
country visitors help in attracting towards natural beauty, heritage and man-made attractions.
Attracting tourist is an important components of success of an industry of tourism. Attracting
huge amount customers of national agency of tourism of using a kinds of attraction are as
follows: Natural attractions: It contains huge amount of customers for attracting towards a
destination of natural places of a country. These kinds of attracting are a gift of god and
each nation or country have these attraction kings. Government spent huge amount of
finance for natural attraction maintenance or attracting huge number of customers there.
It help in earning a large foreign exchange amount. Heritage attraction: It attract customers to an existence places for years to years. These
king of attractions are done for gaining nation of history appreciation. It can be places of
historical, canals or temples country places (Swarbrooke and Page, 2012).
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 Events of man-made attractions: Various kinds of events help each country quarterly or
yearly basis which contains enjoying a big festivals or programmes of Olympics. These
events which are special help in huge attracting customers numbers for various part of
country. Events help in growing huge amount opportunities of employment for people
who are local and it will help it raising of a living standards. It increases in a nation of
an economy.
For maintaining an effective ratio of tourist in the country it is necessary to maintain the beauty
of natural of a country because its value promotes or nation of culture. Raising figure of
customers help nation in gaining foreign exchange. Attraction of visitor manager should ensure
natural maintenance or places of heritage of a country (Coghlan, 2012). All over raising of an
number of visitors wealth of industry increases and gives huge amount of opportunities of
employees to a local person of nation. These all factors are given accurate emphasis by national
tourism agency for rising a amount of customers their and to maintain or increases of an
country economy.
TASK 2
2.1 Needs and motivation of various places of attracting visitors management
Basic needs and wants of people for satisfying. People needs by different factors it can be
cultural, personal, social or others factors. When it comes about a customers needs that can be
any thing which encourage her or him for going to a specific place. Factors of motivating
encourage an particular for taking enjoyment or leisure. It can be internal motives and external
motives (Barros and et.al., 2011). Motives of internal are existing within a people contains his
behaviour, attitude, personality, perception and many others. Perception: It contains people thinking about a specific place, thing and object. These
perception in a form of gaining knowledge on that or hearing something about thing or
place. Personality: Process contains of how particular behave and think in a specific
conditions. It play an role effectively in a process of having decisions about to an
specific place. Values: In this how much people can relate him or her with a visiting of places.
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 Attitude: Persons attitude are formed about visiting places after gathering knowledge at
a huge level or after getting about knowing them. It can be negative or positive.
Motives or external factors contains are as follows: Place: Basic or features facilities of an places encourage a decisions of peoples about
they have to visit or not. Culture: Persons culture play a very important role and their thinking and decisions
affect in a way. It also help in making of decisions where they have to visit in an specific
place.
 Family and friends: Friends behaviour and family are playing a important role in
influencing and making their visitors decisions.
Making of an strategies of an right advertising or attracting a huge amount of visitors
agency of national tourism have to focus on these factors which decisions are affected by
visitors. While agencies which encourage customers at a large numbers (Schwartz, Stewart and
Backlund, 2012).
2.2 Impact of tourism on different destination of attractions of visitors
Increase in visitor figures of country affect or impact country activities in different ways.
Some extent raise visitors amount which affect positively on country with that having some
negative impact on it.
Positive effect
One of an important advantage or positive effect for raising activities of tourism which
create or give high amount of opportunity of employment to a local persons at a large number. It
also help in increasing living standard of economy and people as well. Raising in local products
or services demand and promotes ethical and cultural value of an nation. It increases
environmental stewardship awareness (Garrod and et.al., 2012).
Negative effect
Raising in number of activities of tourism sometimes effect the nation in a negative
manner. Destroy of an natural resources of nation and it effect a lot to their country environment.
The products of tourism demands are seasonally based.
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Before visitors promoting their activities of an agency of national tourism have to
consider all its country effects. It help national tourism agency in declining the negative impact
and increasing the positive effect of their activities.
Other than positive and negative effect, tourism activities impacts are as follows: Cultural impact: Each country or nation having their own values are set, one side
activities of tourism promotes one country culture on other side raising amount of visitors
harm country culture and try to modified it. Environmental impact: Harm resources of natural and environmental of a nation. It
destruction of people having experiences of seeking. Indirect and direct influences, long
term and immediate influences and they influence to both distal and proximal to a
destination of tourist (Newsome, Moore and Dowling, 2012). These influences are
separated into three are transit effect, activities of tourist and facility impacts.
 Economics impacts: Raising amount of customers which help nation in gaining a huge
amount of foreign currency. On other side customers amount are increasing local
products prize those are creating issues for local persons. Having detrimental influences
to cultural and social areas with this environment of natural. It influences increases
population it became exhausted and unsustainable for capacity of carrying tourist in a site
of destination became depleted.
Declining the effects of negative in an activities of tourism of an agency of national
tourism can make decisions by considering all factors which are given.
2.3 Effect of various theories on management of attractions of visitors
It is a factor of motivation which influence positively to a people for doing some thing. In
tourism and travel firm factor of motivation play a big role for encourages visitors for having a
decision of travel. Behind a process its important motives are person travelling is rest, relation,
learn or exploring of new things (Gössling and et.al., 2011). Motives are understanding which
customers motivation is most important for agency of an national tourism in shaping their
activities. Factors of motivating of customers can understand these following theories : Pull and push theory: Pull and push motivation theory which are used by agency of
national tourism for attracting huge amount of customers. Factors of push are having
features of places are very unique which encourage people for visiting their places
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(Leask, Fyall and Barron, 2014). Factors of pull are creating a situation by a marketers
for influencing huge amount of people towards destination of tourist. This contains
marketers discounts. Responsible tourism theory: It minimise the negative impact of social, economic and
environmental. They involves decisions of local peoples that affect life and lives changes.
Having higher advantages for local persons will enhance working conditions, host
communities and access to business. They give assess to persons with disabilities and
demerit. Smart consumer theory: Smart theory: It is very important for an organisation to use
SMART theory at their work place. Through this, firm goals, objectives mission and
vision are clearly define. It clarify difference between “ what company wants and what
they make”.
Source: Smart Theory, 2017
1. Measurable: Measurable goals mean, management of an organisation is identify exactly
what is see, feel and hear about their goals. It mean break goals into measurable elements.
2. Specific: Manager of the company is investigating where goals is really acceptable. They
want to weight their effort, cost, time in respect to profits as well as goals.
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Illustration 2: Smart Theory

3. Time: Goals can be achievable in given time period. Keep timeline flexible and realistic.
4. Realistic: Goals is relevant or realistic, it is a management responsibility to match their
team capabilities with their desire outcomes.
5. Achievable: Goals should be attainable in order to draw a valid outcome.
 Maslow hierarchy theory: Needs of theory of Maslow hierarchy which are used
marketers for knowing features which encourage customers for making their decisions of
going to a specific places from travelling. Motives are understood behind customers
decisions is not an easy to understand but some complex concepts are understandable by
marketers with this theories.
All the above theories are having a existence of real life because it help in understanding
marketers their reasons affect or visitors motivate them for travelling. Managers help in making
of an plan of marketing. Help by these theories to marketers in understood wants of customers if
they are going to any destination and by constructing facilities on an marketer place which can
nicely satisfy of their visitors needs or it add up value to their entire journey.
TASK 3
3.1 Various problems are involve in developing of management of attracting visitors
Success of each industry of tourism it depend upon a amount of customers. For
encouraging a huge numbers of customers towards destination of customers it is important for
manager before that they have to understood their wants and needs of visitors. Raising the people
crowd towards destinations agency of national tourism are making a plan effectively of an
business. In this things they can include are as follows:
 Visitors destination are having all information facilities properly while addition of value
to a visitors journey.
 Products and services are given to customers when their should be a quality of journey.
 Innovative and new products are should be delivered to their customers.
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(Source: Queen House, 2017)
Process of attracting visitors which includes a following steps are as follows: Evaluate and assess the potential: It should identify the ways of innovative for
delivering products and services to customers for adding up of values in their journey. In
this health and safety of an particular person should taken as marketers. Seek advice: Authorities which are relevant play a very main role in shaping of activities.
Potential advice are analysed from their authorities which managers can take of an
company of tourism. Examine the inputs: While services are delivered to an authenticity visitors, return
economical and accessibility should examine by a marketers. Marketer set goals for
getting their returns minimum from activities.
 Resources protection: Mangers should properly consider the activities of tourist which
do not harm their resources which are natural or values of culture of an nation. Protecting
of resources help in making of customers.
During a development process of destination of tourist managers have to consider a
facilities for developing (Law, Qi and Buhalis, 2010). If facilities are not provided properly then
it will hamper a visitor experiences which are doing to dissatisfy them. For maintaining economy
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Illustration 3: Queen House

it is important for nation to manage their customers number. For this maintenance and
development of an destination of visitors are important.
TASK 4
4.1 Different strategies of visitor management
The main responsibility of tourist consultant is to attract large number of populations and
for which they used various strategies, tactics in order to gain competitive advantages and
maximise profits in this field. For this different types of strategies are adopted by national
tourism agency. Now a days travel tourism sector developed a lot due to advanced technology
and good infrastructure change the picture of tourism which lead to growth and profitability. In
the context of Visit Britain work as tourism consultant promoted places of UK especially related
to demographic, cultural, sustainability and adequate security from terrorist attack attract visitors
to visit UK. UK government also contributes in the restructuring and maintenance of art cultural
places so maximum benefits can be gained from tourist activities and minimum harm to natural
resources which are base for the protection of environment.
In dynamic external environment needs, interest and preferences of visitors changed
which forced on all the tourism industries to come with innovative ideas that help in exploring
market opportunities and remove all the threads arises from other players. Consultant deal in
travel tourism formulate policies which give attractive offers to all the tourist who think to visit
UK famous historical places so they get utmost satisfaction from the quality of services provided
to them. This will also enhance customer base and increase brand equity of company in this
sector. In order to keep dominance position organisation top level need to execute or performing
various strategies and delegate responsibility to manger to examine the cost and profits generated
from advance plans. Their are various alternative for choosing marketing strategies but the
company after taking advice from professional consultant and analysing positive negative impact
of strategies. Therefore, selection of best alternative from successfully accomplishing goals and
objectives.
Changes in UK tourist sector arises because of vast competition and famous tourism
destination in all over world. Tourist consultant ,especially Visit Britain company has to scan all
the modification arises in internal and external drivers of external environment and then come
with suitable policy, procedures which improve the performance and create long position in mind
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of visitors. Marketing team focus on expanding their services in various places of United
Kingdom by using market promotional tools like advertising, social networking and various
internet sites which bring better outcomes for company. Tourism and travel industry uses various
methodology, principles to make this sector more profitable and make possible by opening the
gates of success through concentrating on quality standards for goods and services. Along with
that company has to focus on different strategies which described below:- Supply:- Government need to provide quality services to all the visitors who visited UK.
In this respect they only require to supply such amount of services which are
advantageous for them in handling their projects. Further visit Britain as a tourist
consultant must give advice to small hotels that provide high quality of services which
help in increasing capacity of localities. Provide all the tourist better security services that
protect them from terrorist attack or any bad things. Apart from it authorities must
formulate such strict laws which are in favour of all visitors. Implementation of strategies
help in getting large number of visitors and satisfy them optimally. Demand:- this term can be described as process that tells the needs requirement of large
buyers and sellers at key competitive market place. Visit Britain as a tourist consultant
advise UK government to provide good quality of facility at heritage places. After that
authority set the prices of products at these sites according to them. Implementation of
this strategy help in rational decision making.
 Sustainability:- In order to maintain the atmosphere of environment sustainability factor
must be managed. Sustainable tourism is one who spread positive impact on visitor
management. Therefore local bodies and authority must focus on this element for further
advancement of tourist places.
4.2 Techniques of management in relation to sustainability
Sustainability means ensuring the position in market which is ethical and environment
friendly or in other words it means development of economical, social and political condition
without comprising the present and future needs of generations. In order to maintain the brand
image company must focuses on compliance of all legal issues and ethical practices that leads to
trust and loyalty of visitor point of view for that company. Improvement in organisation structure
and work with team spirit in tourism industry also enhance visitor satisfaction because all the
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internal employees concern on common objectives on the basis of direction given by managers.
In order to bring unique and innovative marketing strategies researcher collect the data related to
recent trends, issues and wants that consumer expect from tourism industry. This give platform
to consultant to come with effective offers. At the time of developing new services for visitor it
must be ensure by the department that legal law properly compiled. Following methods used by
the agency in maintaining sustainability are stated below: Political Sustainability: In order to maintain political conditions all the factor related to
rules regulation, legal legislations and policies related to import export must be
controlled. Instability in these elements affect the business of tourism industries. So
proper adjustment is important for the development of whole economy. Social Sustainability:- These include all those factor which affect the values and
emotions of society. In context of tourism industry unfair trade practices to maximising
profits build bad image in the eye of visitors. Therefore products and service provided
uplift the status of society and members. For this they focuses on CSR activity by
initiating the programmes related to culture awareness at the visiting tourist which
increase their goodwill and market share.
 Economical sustainability: Tourism sector develop only when economic condition of
economy is stable. Factor related to inflation, foreign exchange rule and employment
condition are not control them problem of unemployment, unavailability of funds arises
then visitor are not able to fulfil basic needs due to lack of infrastructure facility and
improper services from business sector. Therefore sustainability in economic factors
plays vital role in development and growth of economy and also create awareness
among government to spend much on the improvement in UK visitor places so money
from this sector maintained.
Apart from it techniques which were used in maintaining the sustainability factors are described
below:-
 Management need to observe visitor expectation in order to analyse what types of
facilities they want. If they fail to satisfy visitor needs then business suffer huge loss from
that. Therefore Visit Britain must formulate such techniques and strategies which make
their whole journey more satisfactory and enhance their business at global level.
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 Visit Britain has to contribute in improving the present conditions of heritage and
monuments like British Museum, the National Maritime Museum, and The Queen's
House are consider as visitor attraction places which require to be improve on continuous
basis and include such techniques and process which increase the beauty of such heritage
and make them more attractive. This leads to maximise their business also.
 Further company need to concentrate on preservation and conservation of environment
that can be possible by including only those changes of customer demand which does not
have any negative impact on the heritage of historical places. Resources must be utilised
by tourist company in such way that help in conserving the natural element in better way.
Adopt such modern tactics that allow organisation to introduce some facility which
improve the condition of sustainable tourism.
 By promoting local culture also influence various tourist because they come at specific
place for grabbing all the important knowledge which help them in making and learning
others things which are completely differ from their society. Visit Britain need to shows
their local culture to visitor which attract more and more tourists.
CONCLUSION
It is concluded from whole assignment that visitor management plays important role in
GDP income of whole economy. Therefore, it is significant for both government and tourism
agency to take care all the factors which improve the condition of tourism industry. Visit Britain
work as travel consultant has to formulate various strategies for managing visitors in their
country. UK consider one of the top most tourist destination where visitor come to see natural
beauty of British Museum, the National Maritime Museum, and The Queen's House which act as
a huge source of income for economy. Visit Britain need to concern on all the cultural and social
factors that affect the decision of visitors and it is also discuss in this report. The main criteria of
travel consultant is to research all the factor that put good impact on visitor to visit that place or
location which is possible through various strategies that enhance the growth of national tourism.
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