This research report examines the significance of innovative ways of working for Next Plc's strategic approach to talent management. The report begins with an introduction outlining the research aim, rationale, objectives, and questions. A literature review explores innovative talent management strategies, including career development opportunities, employee needs fulfillment, and creating a healthy work environment. The research methodology details the research philosophy (positivism), approach (deductive), strategy (survey), and data collection methods. Findings from the survey data are presented and analyzed, followed by a discussion interpreting the data. The report concludes with recommendations for Next Plc and highlights the importance of strategies such as career development, effective compensation, and performance assessment for attracting and retaining top talent. The report also emphasizes the ethical considerations followed during the research, including consent and confidentiality.