Project on Innovative Thinking and Practice at Zume Pizza, BSBINN801

This project analyzes Zume Pizza Inc., a food tech and delivery company, focusing on its innovative planning and implementation. It examines past and current innovation theories, internal and external drivers, and the impact of the company's mission and objectives. The project identifies specific conditions for innovation, issues impacting creative thinking, potential barriers, and the impact of legislative frameworks. It evaluates Zume's current innovation performance, leadership skills, and opportunities for improvement. The project also explores strategies for modeling innovative thinking, responding to organizational barriers, and employing management techniques to encourage creative thinking. Finally, it discusses organizational transformation strategies for managing change, providing a comprehensive overview of Zume Pizza's innovation journey.

BSBINN801
LEAD INNOVATIVE
THINKINGAND PRACTICE
Assessment 1
Submitted by:
<Student name>
<Student Id>

Student Name Student Id
Introduction:
The chosen company for the task is Zume Pizza Inc. The company currently operates
in the food tech and food delivery industry. The company was founded in the year 2015 by
Alex Garden and Julia Collins (Zumepizza.com, 2019). MountainView is the destination for
the headquarter of the company. Along with the mentioned location, the organization
operates in Palo Alto, East Palo Alto, San Jose, Sunnywale, Atherton and Menlo Park
(Zumepizza.com, 2019). The organization is able to acquire the preferences of the customers
in producing the pizza, salads and cookies (Zumepizza.com, 2019).
The project evaluates the innovative planning of the company and the implementation
of them in producing the best quality service to the customers of them. Along with that, the
project assess the scope for the organization in incorporating the innovative thinking and
presence of innovation in their business operations. Apart from that, the paper analyses the
barriers in the implementation of the innovations into the business operations of the
mentioned company as well.
Current and past theories and thinking about innovation and creativity:
The past theory and thought process regarding the innovation and the creativity in the
business operations of the mentioned industry, is bit irrelevant compared to the impact of it in
the modern business context. Earlier, the presence of the innovation in the business context
was considered to be a sole luxury and the presence of the innovation in the products and the
services of the company was directed towards a specific section of the customers who can
afford them. However, in the modern business context, the concept is bit different. The
modern theory of the innovation clearly specifies that the innovation has notably good effect
for the company if it is aligned to the demands and the preferences of the customers
(Anderson, Potočnik & Zhou, 2014).

Student Name Student Id
Global and local innovation drivers and enablers, both internal and external to the
organisation:
The internal global and local innovation drivers for the company are the
entrepreneurial desire of the leaders of the organization in producing new food products that
are notably in alignment with the preferences and needs of the customers, creation of an
internal technological environment and technology based strategy along with the training on
the total quality management (Garcia Martinez et al., 2014).
The external global and local innovation drivers for the company is seen to be the customers
of their products as majority of them are seen to have lesser amount of time for the
processing of the food products and that creates the need for the company in introducing the
innovation to their operations. Along with that, the presence of the new technology, global
changes and the market competition are seen to be significantly influential for the company.
The impact of the organisation’s mission, objectives and current strategies on
innovation performance:
The mission of the organization is to make sure that the customers of it is delighted
with services and the products that it offers to the customers. Along with that, the primary
objective of the organization is to reduce the amount of time that the customers spend or wait
for the processing of the food products. The strategy implemented by the organization is the
introduction of the robots and the automated services into the processing of the pizzas
(Bedford, 2015).
Specific conditions required for innovation:
The specific condition required for the innovation in the company’s context are the
requirements of the customers, the scope of increment in the generation of the revenue with
the implementation of the innovative plans in the processing of the products, the achievement

Student Name Student Id
of the sustainability in the innovative products and the increment in the operational efficiency
of the organization and the employees of it (Moodysson & Zukauskaite, 2014).
Issues that impact on individual and collective innovative thinking and creativity:
The issues that affect the collective and individual innovative thinking inside the
organization are the lack of motivation or the absence of the portrayal of the trust from the
part of the higher authority (Chua, Roth & Lemoine, 2015). Along with that, the lack of skills
and the competencies of a minor section of the management in accepting the criticism and the
scope of formation of the conflict from that are also influential in the formation of the apathy
among individuals regarding the innovative thinking and creativity.
The production of the freedom from the part of the management in taking the decision
regarding the innovative operations of the organization to the employees and the other
members of the organization positively motivates the process of innovative thinking.
Potential barriers and risks to innovation:
The potential barriers or the risk to innovation is seen to be dependent on the issues
faced during the process of innovative thinking. As mentioned earlier, the process of the
innovative thinking is notably affected with the absence of the trust and motivation from the
part of the management of the organization. Majority of the employees were observed to have
certain amount of apathy in thinking for the innovative solutions and the recommendations
due to the absence of motivation such as monetary and non-monetary benefits from the part
of the management. Along with this, the middle managers of the organization are seen to be
notably indifferent to any sort of changes or evolution of the innovative thinking from the
part of the employees of the organization. This plays a significant role as a barrier to the
innovation.

Student Name Student Id
The impact of legislative frameworks, such as those relating to copyright and
intellectual property:
The impact of the legislative framework such as the patents, logo and the design is
seen to be limited on the products and the operations of the organization as the company uses
unique mechanism for producing the food products and the mechanism that they uses for the
fast service that they provide to their customers.
Current innovation performance and opportunities for developing strategies to improve
innovation:
The performance of the company in the field of innovation is seen to be significant as
they are able to introduce the robotics into the processing of the pizza and the other food
products that they serve to the customers. Majority of the processing is conducted by the
robots and that is significant in reducing the consumption of the time of the customers. Along
with this, the company uses GPS technology based motor vans for the delivery of their
products which increases the speed of their delivery and the exactness of their delivery as
well.
Apart from that, the organization has notable amount scope for introducing improved
technology in their payment policy with a precise focus on the online payments
Their own leadership skills and leadership style and the impact these can have on
fostering innovation:
The leaders of the organization, specifically Julia Collins and the chairman and Chief
Executive Officer of the organization, Alex Garden were able to show the required skills and
the competencies through their leadership styles in the implementation of the participatory
management (Mainemelis, Kark & Epitropaki, 2015). Both the important members of the
senior level management were able to make sure that they enable the employees to have such
an environment where they can express their views and exchange information regarding the

Student Name Student Id
incorporation of the innovation into the operations and the implementation of innovative
solutions in the production of the food products.
Opportunities for enhancing students’ personal effectiveness to promote a culture of
ongoing learning and development:
The business operations of Zume Pizza provides notable amount of opportunity to the
students in enhancing their effectiveness in order to promote the culture of continuous
learning. The technology that the concerned company uses is subjected to notable amount of
improvement with each and every passing day in an attempt to achieve changing demands
and the preferences of the customers. Hence the students will also be subjected to a
continuous process of adaption. Hence this will be significant from the part of organization
increasing the personal effectiveness of the students in promoting a culture of continuous
learning and development.
Strategies for modelling innovative thinking and practice:
The strategies that are significantly influential for the organization in the modelling of
the innovative thinking and practices are seen to be the identification of the needs,
communication and collection of the important information and the identification of the best
solution from a pool of effective solution (Goldman, Scott & Follman, 2015). The
identification of the needs of the innovation into the product notably helps in the process of
innovative thinking along with that, the collection of the information helps the individuals in
having a proper base for their thinking. Apart from that, the identification of the best solution
makes sure that the selection of the most innovative solution from the pool of probable
solution is conducted.
Strategies to respond to identified organisational barriers and risks:
The identified barrier for the organization in introducing the innovation into the
operations of the organization is seen to be in the form of the absence of the technological

Student Name Student Id
intelligence of the employees. The employees of the organization are seen to lack the
competency to align their services with that of the robots that the organization uses for a
variety of operations associated with the process of manufacturing the pizza, salads and the
cookies that the organization offers to the customers. Hence conduction of the appropriate
training for the employees of the organization in handling the robots and the innovative
implementation of the organization’s objective will be the best suited strategy (Coad,
Pellegrino & Savona, 2016).
Management techniques and tools for encouraging creative thinking and for converting
creative thinking into innovation:
Three of the management techniques that is notably suitable for the organization in
encouraging the creative thinking and converting those ideas into innovation are observed to
be in the form of the six thinking hats, classical brainstorming and the practice of the Osborn
checklist (Kazakçı et al., 2014). The implementation of the classical brainstorming activities
is significant to be significant in extracting innovative ideas from the part of the members of
the organization. The six thinking hats method is notable in representing different direction of
the innovative thinking from the part of the members of the organization. The method
specifies white hat for the facts, red hat for the emotions, black hat for the judgement and the
caution, green hat for the creativity, yellow hat for the logic and the blue hat for the control.
The implementation of the Osborn checklist is significantly helpful for the organization in
making sure that they be able to develop new products from the existing business ideas.
Theories, processes and practices for organisational transformation strategies for
managing the stages of change:
The practices that will be significant in the transformation stage for the organization
are the execution of the effective communication, efficient management of the conflicts
among the members of the organization regarding the innovative thinking and the solutions

Student Name Student Id
and the formation and the implementation of the appropriate rewarding policy for the
recognition of the good work of the members of the organization.
Conclusion:
On a concluding note, the organization is observed to use the technology and the
presence of the innovation into their business operations in a significant manner. Along with
that, the senior management of the organization is seen to appreciate the innovative thinking
and creativity of the employees and the other members of the organization. The products and
services of the organization had the potential to improve with the innovative thinking of the
employees.

Student Name Student Id
References
Anderson, N., Potočnik, K., & Zhou, J. (2014). Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding framework.
Journal of management, 40(5), 1297-1333.
Bedford, D. S. (2015). Management control systems across different modes of innovation:
Implications for firm performance. Management Accounting Research, 28, 12-30.
Chua, R. Y., Roth, Y., & Lemoine, J. F. (2015). The impact of culture on creativity: How
cultural tightness and cultural distance affect global innovation crowdsourcing work.
Administrative Science Quarterly, 60(2), 189-227.
Coad, A., Pellegrino, G., & Savona, M. (2016). Barriers to innovation and firm productivity.
Economics of Innovation and New Technology, 25(3), 321-334.
Garcia Martinez, M., Lazzarotti, V., Manzini, R., & Sánchez García, M. (2014). Open
innovation strategies in the food and drink industry: determinants and impact on
innovation performance. International Journal of Technology Management 23, 66(2-
3), 212-242.
Goldman, E. F., Scott, A. R., & Follman, J. M. (2015). Organizational practices to develop
strategic thinking. Journal of Strategy and Management, 8(2), 155-175.
Kazakçı, A., Gillier, T., Piat, G., & Hatchuel, A. (2014, June). Brainstorming versus creative
design reasoning. In Design computing and cognition 2014 (pp. 1-20).
Mainemelis, C., Kark, R., & Epitropaki, O. (2015). Creative leadership: A multi-context
conceptualization. The Academy of Management Annals, 9(1), 393-482.
Moodysson, J., & Zukauskaite, E. (2014). Institutional conditions and innovation systems:
On the impact of regional policy on firms in different sectors. Regional Studies, 48(1),
127-138.

Student Name Student Id
Zumepizza.com (2019). Order Delicious Pizza and Have it Delivered Zume Fast. Retrieved
from https://zumepizza.com/