InnovoTech Solutions: IT Market, IBM, Growth and Challenges

This report provides an overview of the IT industry and an analysis of InnovoTech Solutions, a proposed IT company. It begins with an introduction to the IT industry, highlighting its robust nature, accessibility, and knowledge-based foundation, along with a global overview noting its projected $5 trillion value in 2019. The report then delves into IBM, one of the world’s largest IT companies, discussing its shift from hardware to software and services, its investments in research, and its innovation aspects like analysis on demand, augmented reality, and blockchain. It also addresses the future prospects of IBM, including greater AI investments and a focus on cloud services, as well as the challenges it faces in services, hardware, software, and cloud computing. The report introduces InnovoTech Solutions, outlining its products and services, innovative aspects, and factors responsible for its potential growth, such as positive government actions, customer acquisition strategies, and investments. Finally, it concludes that InnovoTech Solutions is poised to thrive due to its product offerings and the growth drivers within the IT industry.

INNOVOTECH
SOLUTIONS
FUTURE REDEFINED
Submitted by:

Contents
• 1.0 Introduction: IT industry
• Global IT industry overview
• 2.0 IBM overview
• 2.1 Innovation aspects of IBM
• 2.2 Future prospects of IBM
• 2.3 Challenges faced by IBM
• 3.0 Products and services: InnovoTech
• Growth drivers of Proposed company
• 4.0 Conclusion
• References

1.0 Introduction: IT industry
• IT is one of the most robust industries in the world
• Economies of scale and insatiable demands from both
consumers and enterprises characterize the sector
• It is easily accessible
• It is knowledge based in nature

Global IT industry overview
• On pace to reach $5 trillion in 2019.
• The US is the largest tech market in the world.
• Among global regions, Asia-Pacific is the largest in the world.

Products and Services of IT industry
• Applications
• Database
• Engineered systems
• Java
• Enterprise management
• Other products and services

Threats faced in IT industry
• Unexpected change in revenue
• Unexpected change in costs
• Intellectual property
• Security issues

Future of IT industry
• The number of remote workers are expected to increase
significantly.
• Collaboration will become an important culture in the IT
industry.
• User experience will be far more important for customer
satisfaction.
• Cyber security will be a high-priority concern for customers.
• 3D Printing will become a bigger part of IT manufacturing.

2.0 IBM
• One of the world’s largest IT companies
• Was the top supplier of mainframe computers.
• Gradually shifted focus from hardware to software and services.
• Invests heavily in semiconductor research

Products and Services of IBM
• Server Hardware
• Storage
• Software
• Services
• Cloud
• Cognitive offerings

2.1 Innovation Aspects of IBM
• Analysis on demand
• Augmented reality
• Block chain
• Predictive analytics
• Advanced automation
• Entitlement analytics
• Technical support alliance
• Virtual assistance for technical support

2.2 Future Prospects of IBM
• Greater investments in AI
• More emphasis on cloud services
• Shifting focus to hardware once again

2.3 Challenges faced by IBM
• Services
• Hardware
• Software
• Cloud Computing
• Watson

3.0 Proposed New Company: Innovotech Solutions
Company Name- Innovotech Solutions
Location- Melbourne, Australia
Company motto- Future redefined

Products and Services
• Cloud Services
• Software
• Hardware
• Storage

Innovative Aspects
• KPIs and metrics
• Client Insights portal
• Intelligent Networking Support
• Design Thinking
• Cross pattern benchmark
• Augmented Reality
• Block chain

Factors responsible for company growth
• Positive Government actions
• Cost of sales
• Customer acquisition
• Investments

Growth strategies which can be adopted
• Channel Sales
• Merger and Acquisitions
• Government rate contracts

4.0 Conclusion
From the above presentation it can be stated that the proposed IT
company is bound to thrive as a result of its products and service
offerings and also due to the market growth drivers in the IT
industry.

References
Bialowolski, P., and Weziak-Bialowolska, D., 2014. External factors affecting investment decisions of
companies. Economics, 8(11), pp.1-21A.
Kolluru, M., and Kolluru, S. K., 2014. A STUDY OF SOFTWARE TECHNOLOGY PARKS OF INDIA. Indian Journal
of Management Science, 4(3), pp.35-43.
Lata, P., 2017. Structural changes and performance of banking sector with special reference to information
technology. Journal of Commerce and Management Thought, 8(2), pp. 281-307.
Leminen, S., and Westerlund, M., 2012. Categorizing the growth strategies of small firms. Technology Innovation
Management Review, 2(5), pp. 5-9.
Neha, C. R., and Tiwari, P., 2016. Forecasting volatility spillover of information technology sector: An application of
ARMA & GARCH model. International Journal of Business Analytics and Intelligence, 4(2), pp. 36-44.
Obeidat, M., and North, M. M., 2014. A comparative review of information technology project management in private and
public sector organizations. International Management Review, 10(1), pp. 55-67.
Ortiz-de-Urbina-Criado, M., Guerras-Martín, L. Á., and Montoro-Sánchez, Á.,2014. The choice of growth method:
Strategies and resources. Academia, 27(1), pp. 30-45.
Singh, M., 2015. Venture capital flows: Does IT sector investment diminish investment in other industries. Journal of
Accounting and Finance, 15(4), pp. 53-62.