This report presents an inquiry-based project analyzing current trends in the retail industry, focusing specifically on the ASDA retail sector. The introduction provides background information on the retail sector, highlighting the increasing significance of online shopping and e-commerce. The report's aim is to identify the growing trends in retailing, contrasting the rise of online shopping and its impact on company growth. The literature review explores various trends, including the shift from offline to online shopping and the emergence of click-and-brick models. An analysis of ASDA, including its history and services, is provided, alongside the research methodology, which incorporates primary data collection through questionnaires and secondary data from various sources. The report's findings reveal the positive impact of online business on organizational growth and profitability. Finally, the report recommends that ASDA should focus on e-commerce to boost overall sales growth and maintain pace with the current retail trends. The report concludes with a summary of the findings and recommendations.
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