This report employs an inquiry-based learning approach to analyze the performance of the Debenhams company, a UK-based departmental store chain. It begins with an introduction to inquiry-based learning and its application to understanding Debenhams' current standing. The main body provides background information on Debenhams, including its history and market position, followed by an analysis of current retail trends such as customer-centric approaches, fast fashion, and the impact of online retailers and buy-now-pay-later models. The report then applies Porter's Five Forces framework to assess the competitive landscape, examining the threat of new entrants, bargaining power of suppliers and buyers, and the threat of substitutes. A customer satisfaction questionnaire is also included to gather insights. Recommendations are made for enhancing customer experience and leveraging social media, and the report concludes with a summary of findings and suggestions for future strategies. The report is a comprehensive analysis of Debenhams' current situation and potential for future growth.
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