FY028 Inquiry Based Learning Report: Amazon Business Model Analysis

This report delves into the dynamic world of retailing, examining current trends such as online availability, personalized offers, effective packaging, and strategic marketing. It uses Amazon as a case study, analyzing its business model, including its value proposition, revenue model, scalability, and competitive landscape. The report offers actionable recommendations for Amazon, including product recommendations, customer-centric strategies, website optimization, and marketing enhancements, to maintain its market position and drive future growth. The report emphasizes the importance of adapting to evolving customer expectations and leveraging technological advancements to succeed in the competitive retail sector.

FY028Inquiry Based
Learning

Table of Contents
INTRODUCTION...........................................................................................................................3
TRENDS IN RETAILING..............................................................................................................3
ANALYSIS OF ORGANISATION................................................................................................5
RECOMMENDATIONS.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Retailing sector is considerable in the vast sector that is operating everywhere around the globe.
This is one of the biggest revenue generator of all times where there are different kinds of
organisations that are swimming across the atrocities as well as the amount of competition. It is
not until when the organisation gets incorporated with the choices that are to be made with
regard to the policies that are to be inherited then the organisation cannot sustain in the field of
retailing (Thompson and McLarney, 2017). The entire report deals with the different retailing
choices that can be made with regard to an organisation. The organisation that is chosen in this
regard as Amazon. Amazon is one of the largest retailer chain and it is also known to be the giant
E-Commerce platform. It is known to be one of the globally reputed retailing service and it
provides different kinds of goods to its customers. The onset of the organisation Amazon along
with its business model are being explained in this report.
TRENDS IN RETAILING
Online availability: one of the most feasible modes of moving ahead with a retailing service is
to be available online. Online services are of a craze that is happening in and around the world.
There are different kinds of issues that are fighting in the world and with regard to offline stores
this is going to be one of the havoc that can be created due to the circumstances that cannot be
expected (Priporas and et.al, 2017). When retailers are more towards the consumers are the
customer choices than they will particle early of for the strategic approach towards which they
can portray things online. Today's retailing trend is that every physical store is of no use unless
and until there are situations that are incorporated with regard to the retailer. When there are
unexpected circumstances that are pertaining around the world like that of pandemic then the
offline services will be benefit for the organisation. In this respect to the retailers in this current
generation are opting for the technological implementations such that they can easily meet the
customer expectations online. It is also a better formula in order to minimise certain costs of
operating and physical stores because a lot of expenditure is being stipulated for people that are
operating in physical store (Ibrahim and Wang, 2019). By operating online only the
technological resources will be are useful and therefore the cost with regard to the physical
means can be deducted. The organisation that is chosen in this regard which has Amazon service
which is also a global reputed retailer is set to be operating its prices online. This move is said to

be a beneficial aspects for the organisation because when operating on a global basis being an
online retailer will fetch results.
Personalized offers: one of the present as well as the future retailing trend is to move ahead with
the policy of personalized offers. Personalized offers will enable the customers to move ahead
with the decision of purchasing items and goods. This is also a right step to increase sales and
also in return increasing the customer base (Rodrigo and et.al, 2017). Going ahead with
personalised offers as not a new trend but it is now incorporated by many retailers such that the
prevailing situations can be easily overcome with the strategic approach towards maintaining a
trend of offering personalized offers. People will be more enthusiastic upon purchasing the
choices that are being amended by the retailer. Also it is a requirement to implement a strategic
approach towards tackling customers every now and then for a good amount of growth prospects
that can be attained. The future of every company will be dependent upon how far the
management is moving ahead with the strategic approach and that approach is nothing but
incorporating the choices of customers. It is not until when the retailer move in the part of
customers that they will be able to achieve a good amount of profit in no time.
Packing: packing is now a most prominent retailing trend that is prevailing and almost all the
organisations. The virtual or the visual approach is said to be one of the dominant feature that is
ruling over the industry (Nash, 2019). With this approach many organisations every now and
then are focusing upon the designs and are also recruiting people in order to suggest various
statistical approach in order to meet the customer demands. One of the demand is a kind of
packaging that is necessary in order to deliver the required goods to customers. In this modern
world people are going after things that are good looking and therefore with this prospect the
retailers are aiming for a good packaging such that also the product will not get damaged and
they can draw the eye of customers.
Marketing: marketing is one of the most prominent trend that can take the product submit stop
all the customers. Marketing will enhance the product specification and will also bring about a
good amount of information to customers that are seeking the product. It is not until when
customers are aware of a particular product that is being displayed on the portal of retailing
organisation that they can move ahead with the purchase and policies. In this regard marketing
comes with different strategical approaches that are required to meet customer demand and
Expectations. Marketing is playing a havoc in every industry and it also encourages people to

purchase things that are a requirement for the organisation. To attain a good name and fame a
perfect marketing strategy is required to enable the customer criteria.
ANALYSIS OF ORGANISATION
Business model is said to be one of the enclosure for Amazon. Amazon is regarded to be one of
the topmost retailer which is reputed to be one of the best and it is also generating billion dollars
of revenue. Entire globe knows what Amazon does and the business model is said to be one of
the most innovative one.
Value proposition: value proposition of the organisation Amazon is not so critical when
compared to the other organisations (Yang and et.al, 2017). It is very simple and also based on
how far the organisation is moving ahead in providing its customers with the most convenient
choices based on the prices. The prices with which the Amazon organisation deals with a set to
be one of the moderate one and it also is suitable for any demographics. The prices are not so
high and this is regarded to be one of the excellent feature with which Amazon is moving ahead
full stuff in retailing sector Amazon has marked a milestone in dealing with the value proposition
by mainly focusing upon the pricing strategy and the value that is generated by its products.
Revenue model: the organisation amazon's revenue model is considerably a diverse revenue
model and it differs from The Other set of retailers by providing different conditions that are to
be given to sellers in the market. there are different affiliate programs that are being tackled by
the organisation which will facilitate the amount of commission that is derived from the sales
(Pantano and et.al, 2018). Advertising is one of the most commercial aspect that is in regard to
this company Amazon and that is one of the booting aspect of the organisation. Criteria for the
Kindle market spare which is one of the most feasible electronic books platform and that with
regard to Amazon said to be such that it occupies 70% of the market share in the e-books criteria.
The subscription based business model that is being used by Amazon is said to be one of the
feasible aspect where the user get benefited in all the possible ways when it comes to delivery.
Scalable: the business model of Amazon is considerable is scalable because the product that the
organisation sells is regarded to be one of the capital or human intensive. There is no research
that is to be performed upon the work which has to be committed in the organisation because
very little strategic approach can bring about good results. This is the only reason why Amazon
has become one of the globally reputed organisation.

Competition: nevertheless of any service that is being tackled by organisation every now and
then competition is seem to be a havoc and is occupying a greater place in present era. Amazon
in its day to day life all the faces competition yet it has attained a good reputation and fame that
it will not get disturbed by any substitute (Lynch and Barnes, 2020). Other set of companies that
are a competition for the organisation will be like those of Netflix which has attained a great
fame within a short period of time. There are also different brick-and-mortar services that are
operating as a part of competition with regard to Amazon.
Technology: Technology seem to be reaching greater heights every now and then. there are
onset of different advancements that are a part of the organisation since its establishment. The
concept which is called the contactless store is said to be one of the most famous one and it has
attend a good reputation. The uniqueness of this particular formula as such that there will not be
any human invasion and customers can move ahead with their own sales. This has received a
good amount of sales and the target has been achieved in no time. With all these formulas it can
therefore be ensured that Amazon consists of a good business model which stands as unique in
the retailing sector (Pantano and et.al, 2018).
RECOMMENDATIONS
Product recommendation: the product Recommendation of Amazon will revolve around the
quality of products that are to be processed in the cart. All the of Amazon is dealing with a right
kind of products that are suitable for all kinds of sector yet the organisation will have to focus
upon the different extensions that can be made into providing products which can increase its
value by 50%. There are a set of Negotiable entities they are to be followed by Amazon which
are not considerable and are not majorly focused yet their to be followed and to be considered in
the process of generating revenue (Cummins and et.al, 2020). In today's Era is mostly dependent
upon all kinds of products and the situations that are pertaining in and around the world are
making people to depend upon the online services to gratify their needs. Personalization of
products will have to be created by Amazon such that the search approach that is made by
customers can be easier.
Strategies: strategies with regard to customer approach will have to be taken care about by the
organisation every now and then. People are more prone to words the strategies that are created
by the organisation and therefore the company will also have to focus more upon how far they
can achieve the are your customers. It is not until when the customers perception and

interpretations are targeted that's the organisation can move ahead in implementing the required
path that is towards the growth prospect.
Website: website is the necessary criteria that will hold every set of information regarding the
products as well as a line of distribution. Website with regard to retailers is said to be one of the
major criteria that has to be taken care about by every organisation such that people can get the
required information from the ones that are being depicted in the website (Cummins and et.al,
2020). It is not until when the products as well as the services are being affected on the wall of
the website that customers can get to inhibit the choices that are being portrayed by the
organisation.
Marketing: marketing is one of the finest approach that can be made in terms of power for the
organisation can take their products to the customers. Marketing will reduce the stress of
approaching customers directly and explaining them the choices that they make in offering
products. To stand in a unique where the organisation will have to first focus upon how far they
can improve their marketing strategies such that people can get to understand the purpose as well
as the criteria with which they are moving. Amazon's marketing is said to be one of the week
prospect where although the organisation has attained a good name and reputation yet the new
policies will have to be convey to its customers by the onset of marketing strategies that are
being employed.
CONCLUSION
The entire report concludes upon explaining the aspects of retailing. The organisation that is
frozen in this regard is Amazon. The different retailing trends are being explained in this report
where the aim of moving ahead maintaining a good growth prospects. The kinds of retailing
Trends that are put forth in this report are online availability for personalized offers packing and
marketing. An analysis of the organisation with regard to value proposition revenue model
scalable competition and Technology are quoted in this report. Recommendations which include
product recommendation strategies website and marketing are also included as a part of the
report.

REFERENCES
Books and journals
Cummins and et.al, 2020. COVID-19: impact on the urban food retail system and dietary
inequalities in the UK. Cities & Health, pp.1-4.
Ibrahim and Wang, 2019. Decoding the sentiment dynamics of online retailing customers: Time
series analysis of social media. Computers in Human Behavior. 96. pp.32-45.
Lynch and Barnes, 2020. Omnichannel fashion retailing: examining the customer decision-
making journey. Journal of Fashion Marketing and Management: An International Journal.
Nash, 2019. Exploring how social media platforms influence fashion consumer decisions in the
UK retail sector. Journal of Fashion Marketing and Management: An International Journal.
Pantano and et.al, 2018. Knowledge Push Curve (KPC) in retailing: Evidence from patented
innovations analysis affecting retailers' competitiveness. Journal of Retailing and
Consumer Services, 44, pp.150-160.
Pantano and et.al, 2018. To what extent luxury retailing can be smart?. Journal of Retailing and
Consumer Services. 43. pp.94-100.
Priporas and et.al, 2017. Generation Z consumers' expectations of interactions in smart retailing:
A future agenda. Computers in Human Behavior. 77. pp.374-381.
Rodrigo and et.al, 2017. The influence of style and origin on mineral composition of beers
retailing in the UK. European Food Research and Technology. 243(6). pp.931-939.
Thompson and McLarney, 2017. What effects will the strategy changes undertaken by next Plc
have on themselves and their competition in the UK Clothing Retail Market?. Journal of
Commerce and Management Thought. 8(2). p.234.
Yang and et.al, 2017. Sustainable retailing in the fashion industry: A systematic literature
review. Sustainability. 9(7). p.1266.
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