Inquiry Based Learning Project: Retail Sector Analysis and Strategy

This report provides a comprehensive analysis of the retail industry, examining current trends such as personalized retail experiences, the growing culture of immediacy, digital mobile wallets, expansion into emerging markets, social commerce, and influencer marketing. The report then conducts a detailed business analysis of Tesco, evaluating its strengths, weaknesses, opportunities, and threats. It also includes a competitor analysis to understand Tesco's position in the market. Based on this analysis, the report offers strategic recommendations for Tesco to ensure its survival, growth, and success, focusing on improving practices, supply chain management, customer service, social media marketing, and exploring new market opportunities. The report concludes with a summary of the key findings and recommendations.